CHRP Command Center · Live

🎵

Total Plays · All Time

882,737

920 avg plays per active user

960 lifetime connected · 308 active 7d · 676 active 30d

📱

Downloads · Since 4/27

1783

iOS 694 (ASC) · Android 1089 (Play) · updated weekly

257 new this week · +19 vs prior week

🎁

Trial Start Rate · This Week

12.5%

147 total trials · of 1109 B2C registered

7 paying · 112 RC billing trials · opted-out tracking via RC webhooks — pending

✅ What's Working

1783

App Downloads

+19 this week

12.5%

Trial Start Rate

vs 11.8% last week

62%

Registration Rate

of downloads → registered · up from 46% at launch ✅

308

Active Users 7d

308 active 7d

110/118

B2B Connected

93% connection rate

35/35

coacho org

29499 total plays · 100% connected

$2.21

Meta CPI

cost per install · since Apr 27

882,737

Total Plays

growing daily

⚠️ Top priority this week

147 trials in window · 30-day free trial · first expiry June 26, 2026

21 of the 147 have over 500 plays. Each converted trial = ~$9 MRR. $1305 potential if all 147 convert.

📊 Funnel Stage Map

B2C + B2B · Downloads → Paid

Stage	Users	Touch Active	Owner · Next Action
📱 Downloads	1783	Store analytics	Growth · ASC + Play Console live API pending
✅ Users Registered WIN 62% registration rate · up from 46% at launch · SSO could push to 80%+	1109	62% of downloads	Product · maintain SSO onboarding · push toward 80%
🎵 Profile Complete	956	Connected music	Product · prompt profile completion in onboarding
🔗 Connected Music	707	308 active 7d	Product · connection rate key metric
🎁 Trial Started	147	13% of registered	Calvin · hit list outreach · 30-day free trial
💰 Trial → Paid	7	First expiry June 26, 2026	Jeff + Calvin · call HOT tier now · $1305 potential MRR
🏢 B2B Active	118	110 connected (93%)	Jeff · expand orgs · 10 orgs · concentration in AACC2025

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1089

Play Console

Still Installed

522

52.1% removed

Connected Music

639

in Calvin CSV

SDK Listening

100

15.6% opted in

1089 downloaded → 522 kept it → 639 connected music → 100 CHRP can analyze · SDK opt-in is the critical Android friction point

🎯 Trial Conversion Hit List · 147 names

Every active trialist · ranked by engagement · who to call first

🔥 HOT · 21 trials · high engagement · most likely to convert (~$189 MRR if all close)

sam pagliarini

Focus my energy

10,832

RC Android

Spotify

D2C · close

Rakitha Balasuriya

Help me balance

7,092

Stripe

Apple Music

D2C · close

Kristina Pingston

Help me balance

7,074

Stripe

Apple Music

D2C · close

Joe Collins

Help me balance

5,764

RC iOS

Apple Music

D2C · close

Brandon Middleton

Feel less stress

5,444

RC iOS

Apple Music

D2C · close

Siri Reichelt

Perform better

4,074

RC iOS

Spotify

D2C · close

Kennedy Davis

Feel less stress

2,861

RC Android

Spotify

D2C · close

Heidi Pope-Waser

Feel less stress

2,567

RC iOS

Apple Music

D2C · close

Hay Beau

Focus my energy

1,711

RC Android

Spotify

D2C · close

Richard Stegman Jr

Focus my energy

1,524

RC iOS

Spotify

D2C · close

Josh Mcmillan

Help me balance

1,343

RC iOS

Apple Music

D2C · close

Jen Carter

Perform better

1,329

Stripe

Spotify

D2C · close

Joshua Sutton

Help me balance

1,084

RC iOS

Apple Music

D2C · close

Emmer Wilde

Perform better

965

RC iOS

Apple Music

D2C · close

Cole Watkins

Perform better

791

RC iOS

Spotify

D2C · close

John C

Focus my energy

777

Stripe

Apple Music

D2C · close

scot kasson

Focus my energy

772

RC iOS

Apple Music

D2C · close

Tiffaney Evans

Focus my energy

709

RC Android

Spotify

D2C · close

Kimberly Schickley

Focus my energy

672

RC Android

Spotify

D2C · close

Carley Blum

Help me balance

576

RC iOS

Spotify

D2C · close

Brent Williams

Feel less stress

543

RC iOS

Apple Music

D2C · close

🟡 WARM · 20 trials · moderate engagement · nudgeable (~$180 MRR)

Joseph Quintanilla

Focus my energy

487

RC iOS

Apple Music

D2C · nudge

Margo Farwell

Focus my energy

394

Stripe

Apple Music

D2C · nudge

Patrick Geer

Feel less stress

299

RC Android

Spotify

D2C · nudge

Nikki W

Feel less stress

256

RC Android

Spotify

D2C · nudge

Jack Lott

Feel less stress

195

RC iOS

Apple Music

D2C · nudge

Francesco Romano

Focus my energy

192

RC iOS

Apple Music

D2C · nudge

Anthony Perales

Feel less stress

177

RC Android

Apple Music

D2C · nudge

Cindi Vanslette

Help me balance

170

RC Android

Spotify

D2C · nudge

Karlos Loera

Perform better

166

RC Android

Spotify

D2C · nudge

Timothy Howard Jr.

Feel less stress

163

RC Android

Spotify

D2C · nudge

Julie Bohannon

Help me balance

156

RC iOS

Spotify

D2C · nudge

Madalyn Tanner

Focus my energy

147

RC Android

Apple Music

D2C · nudge

James Fisher

Feel less stress

145

RC Android

Spotify

D2C · nudge

paulina jannell

Focus my energy

140

RC Android

Spotify

D2C · nudge

Lindsey Dorsey

Focus my energy

127

Stripe

Spotify

D2C · nudge

Erica Olson

Perform better

124

RC iOS

Spotify

D2C · nudge

Melissa Manfredi

Help me balance

121

RC iOS

Spotify

D2C · nudge

A C

Perform better

107

RC Android

Spotify

D2C · nudge

Cameron Mason

Perform better

103

RC iOS

Spotify

D2C · nudge

Andrew Leverence

Help me balance

100

RC Android

Spotify

D2C · nudge

⚪ 104 cold trials · avg <100 plays · activation sequence needed · Owner: Calvin focus energy on HOT + WARM above

📱 Downloads · sources & Apostle performance

1783 total · B2B + B2C split · Meta Ads performance

B2B Downloads

enterprise users · 10 orgs

B2C Downloads

1109

95%

consumer · registered 1109

📊 APOSTLE PERFORMANCE · Meta Ads

This week vs last week

Weekly Spend

$1179.4

Weekly Installs

600

Weekly CPI

$1.97

Lifetime Installs

2916

Full Apostle Metrics

Total Spend

$6,430.89

Installs

2916

Cost/Install

$2.21

Registrations

908

Cost/Reg

—

Impressions

230,485

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

882,737 total plays · 308 active 7d

🎵 Listening

882,737

total plays all time · 920 avg per active user

📊 Opening Dashboard

220

views in last 7 days

Active 7d

308

Active 30d

676

Dormant

284 (30%)

🏢 B2B Engine

10 orgs · 118 users · 110 connected

Total Users

118

10 orgs

Connected

110

93% rate

Total Plays

236730

all orgs

Unconnected

need activation

Org	Users	Connected	Conn %	Avg Plays	Total Plays	Status
AACC2025	40	37	92%	3571	142841	ANCHOR
40 members Michelle Hernandez Connected 0d ago — — — Lesli Anderson Connected 0d ago — — — Aisha Hanson Connected 0d ago — — — Sherry Feathers Connected 0d ago — — — Margo Farwell Connected 0d ago Web (Stripe) 2026-06-22 2026-06-22 Justin Tilghman Connected 0d ago — — — Mary Nix Connected 5d ago — — — Robin Harris Connected 9d ago — — — Marianne Becker Connected 34d ago — — — David Hepp Connected 40d ago Web (Stripe) — — Shawna Spears Connected 60d ago — — — Naomi Reyes Connected 60d ago — — — elizabeth Thornhill Connected 77d ago — — — Catherine Tanner Connected 86d ago — — — TJ Haslett Connected 88d ago — — — Guy Whitlock Connected 92d ago — — — L Konzelmann Connected 111d ago — — — Virginia Garrett Connected 112d ago — — — Emily Urke Connected 118d ago Web (Stripe) — — Joseph McKinley Connected 129d ago Web (Stripe) — — Lauren McClain Connected 133d ago — — — CHASTITY NIXON Connected 133d ago Web (Stripe) — — MW Couch Connected 133d ago — — — Dawn Browning Connected 134d ago Web (Stripe) — — Margie Donaldson Connected 145d ago — — — Tracy Richard Connected 149d ago — — — Angela Kennedy Connected 152d ago Web (Stripe) — — Allen Conner Connected 152d ago — — — Angela Paul Connected 155d ago — — — Tim wilhite Connected 157d ago — — — Dusty Phelps Connected 158d ago — — — Julie Morris Connected 162d ago — — — Stacy Keyser Connected 176d ago — — — Andrew Smith Connected 192d ago — — — Ben Allison Connected 192d ago — — — Maggie Kavanaugh Connected 202d ago — — — Serafin Contreras Connected 233d ago — — — (unnamed) Not connected — — 2026-06-03 2026-06-03 Paul Miller Not connected — — 2026-05-09 2026-06-23 Rishabh Gupta Not connected — — — —
coacho	35	35	100%	842	29499	HEALTHY
35 members Parker Rhee Connected 0d ago — 2026-06-15 2026-06-21 Lexi Lambert Connected 0d ago — 2026-06-19 2026-07-08 Jason Amador Connected 0d ago — 2026-06-17 2026-06-18 Kobe Stewart Connected 0d ago — 2026-06-16 2026-06-17 Nick Robinson Connected 0d ago — 2026-06-22 2026-06-26 Keesha Walden Connected 0d ago — 2026-07-03 2026-07-03 Vince Walden Connected 0d ago — 2026-06-23 2026-06-23 TODD OKESON Connected 0d ago — 2026-06-13 2026-06-13 Randy Towner Connected 0d ago — 2026-05-07 2026-06-16 Cali Denson Connected 0d ago — 2026-07-03 2026-07-03 Mike Lambert Connected 0d ago — 2026-06-19 2026-07-01 ava lambert Connected 0d ago — 2026-06-20 2026-07-08 Dave Nedbalek Connected 0d ago — — — Byron Sanford Connected 0d ago — 2026-07-03 2026-07-03 Brenda Brown Connected 0d ago — 2026-06-25 2026-06-26 Stephanie Yelton Connected 0d ago — 2026-06-25 2026-06-25 Troy Pierce Connected 0d ago — 2026-06-25 2026-06-25 Addie Carr Connected 0d ago — 2026-07-05 2026-07-06 Kyle Jones Connected 1d ago — 2026-06-25 2026-06-25 Honey Brown Connected 2d ago — 2026-06-25 2026-06-25 Jordan Jackson Connected 2d ago — 2026-06-16 2026-06-16 Hayden Hearst Connected 4d ago — 2026-07-03 2026-07-07 Zach Spiker Connected 5d ago — 2026-07-03 2026-07-03 Toussaint Malukila Connected 6d ago — 2026-06-12 2026-06-13 Nicco Provence Connected 6d ago — 2026-07-02 2026-07-02 Tyler Dawson Connected 7d ago — 2026-07-01 2026-07-01 Rob Summers Connected 7d ago — 2026-06-25 2026-06-25 Gabriel Ramos Connected 7d ago — 2026-07-01 2026-07-01 Zach W Connected 12d ago — 2026-06-23 2026-07-05 Latoja Schaben Connected 13d ago — 2026-06-25 2026-06-25 Vinson Walden Connected 15d ago — 2026-06-23 2026-07-01 Isaac Demosthenes Connected 22d ago — 2026-06-16 2026-06-16 Kellen Quinn Connected 36d ago — 2026-06-02 2026-06-02 Chris Elliott Connected 61d ago — 2026-05-08 2026-05-08 Charlie Ernst Connected 61d ago — 2026-05-05 2026-05-05
CHRP25	9	8	89%	2386	21474	OK
9 members Dave Hepp Connected 2d ago Web (Stripe) — — Jeff Smith Connected 2d ago Web (Stripe) — — Valorie George Connected 43d ago — — — Wesley Jones Connected 132d ago Web (Stripe) — — Dmefia Watcher Connected 132d ago — — — Katie Hepp Connected 141d ago Web (Stripe) — — Bonnie Smith Connected 159d ago — — — Calvin Shen Connected 293d ago Web (Stripe) — — Justin Batt Not connected — — — —
Game26	8	7	88%	2102	16823	OK
8 members Danny Smithers Connected 0d ago — — — Abby Varney Connected 0d ago — — — Torrence Williams Connected 36d ago — 2026-05-13 2026-05-13 Eatoniel Brown Connected 44d ago — 2026-05-12 2026-05-12 Izeal Jones Connected 47d ago — — — Ca’Terrin Cox Connected 52d ago — — — Caden Redmond Connected 99d ago Web (Stripe) — — C S Not connected — — — —
Welcome26	7	7	100%	1428	9999	HEALTHY
7 members Jonny Pendergrass Connected 1d ago — — — Todd Wilson Connected 42d ago — 2026-05-05 2026-05-05 Sophia Omarji Connected 60d ago — — — Caleb Baldree Connected 62d ago — 2026-05-07 2026-05-07 Joel Allen Connected 114d ago — — — Bo Nahanik Connected 126d ago — — — Alexander Grimsen Connected 135d ago — — —
OSUTrack	6	6	100%	1201	7208	HEALTHY
6 members Tatum Lynn Connected 8d ago — 2026-06-30 2026-06-30 Laila Hackett Connected 16d ago — 2026-06-22 2026-06-22 Laila Campbell Connected 25d ago — — — Jack Knapke Connected 74d ago — — — Brandt Morlock Connected 79d ago — — — Sydney Stevenson Connected 92d ago — — —
Wrestling25	5	3	60%	1157	5787	OK
5 members Boede Campbell Connected 0d ago — — — Zachariah Foley Connected 71d ago — 2026-04-28 2026-04-28 Xander Myers Connected 177d ago — — — (unnamed) Not connected — — 2026-05-11 2026-05-11 Jashon Hubbard Not connected — — — —
STRIKE	3	3	100%	829	2489	HEALTHY
3 members Danny Neverov Connected 73d ago — — — Paul Groenewal Connected 144d ago Web (Stripe) — — Dave Hepp Connected 168d ago Web (Stripe) — —
GCU	3	2	67%	124	372	OK
3 members hailey martin Connected 52d ago — 2026-05-17 2026-05-17 Luke Stoffel Connected 56d ago — 2026-05-13 2026-06-16 (unnamed) Not connected — — 2026-05-13 2026-05-13
OSUTennis	2	2	100%	119	238	HEALTHY
2 members Alessia Cau Connected 71d ago — 2026-04-28 2026-04-28 Hephzibah Oluwadare Connected 71d ago — 2026-04-28 2026-04-28

⚠️ Concentration Risk

AACC2025 accounts for 60.3% of B2B. Expand pipeline beyond anchor org.

Intelligence Notes 2026-07-09 16:14 UTC

› • 13 days past first trial expiry with 147 active trials and zero conversions signals critical monetization failure.
› • Android churn rate at 62% exceeds high-risk threshold; zero net installs in 7 days indicates stalled growth.
› • $6,431 Meta spend at $2.21 CPI yielding zero downloads today reflects immediate acquisition breakdown.
› • 7 paying users generating $51 MRR against $1,589 recoverable MRR shows 97% revenue left on table.
› • 218 lifetime lapsed users with top candidates idle 392–398 days represent untapped reactivation pool.

ORG001 + COV2025 excluded from all metrics · operational era: Apr 27, 2026 → today · subscription_provider = registration platform, not billing status