CHRP Command Center · Live · September 12, 2026

🚀 Live Since Aug 15

708 registered since Aug 15, 2026 · newest signup Sep 11, 2026 · 21.1/day

#

Stage

vs Prior

of Registered

1

708 Users Registered created_at_est

— start

100% 708 users

2

593 Connected Music music_platform

84% −16% drop

84% 593 users

▼ 115 didn't connect their music (16% of the prior stage)

🎧 Spotify 521 (88%) · Apple Music 72 (12%)

3

544 Analyzed a Song play_count

92% −8% drop

77% 544 users

▼ 49 didn't analyze a song (8% of the prior stage)

4

539 Profile Complete first_name + music_platform + play_count

99% −1% drop

76% 539 users

▼ 5 didn't complete their profile (1% of the prior stage)

5

115 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

21% −79% drop

16% 115 users

▼ 424 didn't view their dashboard (79% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

474 Completed Onboarding total_dashboard_visits_est

412% gain

67% 474 users

▲ +359 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

27

Sat 5

27

Sun 6

25

Mon 7

23

Tue 8

22

Wed 9

16

Thu 10

8

Fri 11

21.1 per day · 148 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

164 23%

1 song

294 42%

2+ songs

250 35%

📱 Device split

iOS

306 43%

Android

377 53%

Unknown

25 4%

🎵 Music platform

Spotify

521 74%

Apple Music

72 10%

Amazon Music

14 2%

No platform connected

101 14%

% of all 708 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 26 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 708 users

😌 Feel less stress

277 39%

⚖️ Help me balance

152 21%

🚀 Perform better

138 19%

🎯 Focus my energy

134 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,750 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 805 of 2,750 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 30% claimed (240 of 805) · 565 still to activate

Sampler

1,555

57% of classified

+47 vs 2026-09-04

Curious but Underfed

390

14% of classified

+67 vs 2026-09-04

Sleeping Gold

565

21% of classified

-1 vs 2026-09-04

Self Tracker

240

9% of classified

+42 vs 2026-09-04

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,750. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,854 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,854 Users Registered created_at_est

51% −49% drop

51% 1,854 users

▼ 1,777 didn't register an account (49% of the prior stage)

3

1,531 Connected Music music_platform

83% −17% drop

42% 1,531 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1270 (83%) · Apple Music 261 (17%)

4

1,302 Analyzed a Song play_count

85% −15% drop

36% 1,302 users

▼ 229 didn't analyze a song (15% of the prior stage)

5

1,283 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,283 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

552 30%

1 song

610 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,854 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.12% of 2,562 era B2C users (1,822), against 94.07% on first_name alone (2,410); 367 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-04

+146 registered

+126 connected

-41 active 7d

+27 active 30d

+42,182 plays

-51 dashboard

+47 samplers

+67 curious

-1 sleeping gold

+42 self trackers

vs 30 days ago2026-08-12

+753 registered

+865 connected

+34 active 7d

+107 active 30d

+184,388 plays

+3 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.6% reach 100+ plays · company definition of Active

0 plays

723

26.3% of registered

1 play

940

34.2% of registered

2–9 plays

282

10.3% of registered

10–99 plays

321

11.7% of registered

100+ plays

484

17.6% of registered

Registered → 100+: 17.6% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1263

in Calvin CSV

SDK Listening

208

16.5% opted in

1787 downloaded → 484 kept it → 1263 connected music → 208 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

791

users waiting for permission

21%

accepted (207/998)

5.2×

lift to 2+ plays

998

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 139 · Cooling 653 · anchored to last login in export (Sep 11, 2026)

🔥 Hottest Right Now (139)

Logged in within 7 days of Sep 11, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Lucian Morganstern	117	11m ago	Android	Spotify	✓	Perform better	×××-×××-2685
Avyn Urbanski	123	6h ago	iOS	Apple Music	✓	Perform better	×××-×××-7453
Martin de Laporterie	1,001	7h ago	iOS	Apple Music	✓	Perform better	×××-×××-0575
Night X. Shadøw	4	7h ago	Android	Spotify	✓	Perform better	×××-×××-3353
Mary Clark	1	8h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-5588
Maranda Berg	11	8h ago	Android	Spotify	✓	Help me balance	×××-×××-6274
David Zeck	1	8h ago	Android	Spotify	✓	Focus my energy	×××-×××-4215
Brandon Pena Lopez	4	9h ago	iOS	Spotify	✓	Perform better	×××-×××-4264
Cherdan Grant-Johnson	1	9h ago	Android	Spotify	✓	Feel less stress	×××-×××-2202
Kaleb F	1	9h ago	Android	Spotify	✓	Feel less stress	×××-×××-9151
Reed Collins	0	12h ago	iOS	—	✓	Focus my energy	×××-×××-6458
Austin Greenamyer	1	12h ago	Android	Spotify	✓	Help me balance	×××-×××-6144
Panagiotis Pagonis	1	12h ago	iOS	Spotify	✓	Perform better	×××-×××-0238
David Simonovic	1	12h ago	iOS	Spotify	✓	Perform better	×××-×××-5347
Adrian Petkovic	1	12h ago	iOS	Spotify	✓	Help me balance	×××-×××-8139
Christian Wittemann	115	13h ago	iOS	Apple Music	✓	Focus my energy	×××-×××-7576
Romeo Murry	33	14h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9765
Skyler Cuson	99	21h ago	iOS	Apple Music	✓	Help me balance	×××-×××-7097
Dominic Ronquillo	5	22h ago	Android	Spotify	✓	Feel less stress	×××-×××-0746
Alex Nitache	17	24h ago	iOS	Spotify	✓	Help me balance	×××-×××-3991
Ivy Lanier	1	24h ago	Android	Spotify	✓	Perform better	×××-×××-1593
Forrest Laffey	226	27h ago	iOS	Spotify	✓	Feel less stress	×××-×××-2071
Buddy Arth	49	27h ago	Android	Spotify	✓	Focus my energy	×××-×××-4065
Jessica Holstein	3	28h ago	Android	Spotify	✓	Feel less stress	×××-×××-7335
marty boyer	17	28h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4838

🧊 Cooling Off (653)

Last login 8–30 days before Sep 11, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Britany Madden	1	8d ago	iOS	Spotify	—	Perform better	×××-×××-5452
Scott Q	1	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-7365
Brooklyn Dodge	73	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-4118
Isaiah Colp	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-2256
SUNSHINE V	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-7142
Kevin DeMille-Gray	0	8d ago	Android	—	—	Perform better	—
Jennifer Swiers	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-2073
JaZion Rainey	3	8d ago	Android	Spotify	—	Focus my energy	×××-×××-3326
Faithe Wallace	0	8d ago	Android	—	—	Feel less stress	×××-×××-0382
jason smith	66	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-5987
hcrodger Roadger	1	8d ago	iOS	Spotify	—	Help me balance	×××-×××-4131
Drew Dycus	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-6415
Marco Test	153	8d ago	Android	Spotify	—	Feel less stress	×××-×××-4567
Simone Mastella	27	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-8307
erynn weakley	0	8d ago	Android	—	—	Focus my energy	—
Sally Lunetta	0	8d ago	Android	Spotify	—	Help me balance	—
Kingston Ellis	2	8d ago	Android	Spotify	—	Feel less stress	—
Kayla Blue	3	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-8442
Rev. David Unger	0	8d ago	iOS	—	—	Feel less stress	—
michael young	1,501	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-0968
Moses Hipps	3,796	8d ago	iOS	Apple Music	—	Perform better	×××-×××-1345
Mina Bourque	300	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-3465
Stacey Jackson	1,200	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-9452
Alessandra Maiella	7	8d ago	Android	Spotify	—	Perform better	×××-×××-9472
Maria Masullo	1	8d ago	iOS	Spotify	—	Perform better	×××-×××-0000

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

188

7%

users with org codes · 14 orgs

B2C Registered

2562

93%

consumer · registered 2,562

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2795 · Organic: 1132 · Total attributed: 3932
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-11

This week vs last week

Weekly Spend

$842.62

Weekly Installs

161

Weekly CPI

$5.23

Meta-attributed Installs

2795

Full Apostle Metrics

Total Spend

$13,435.36

Meta-attributed Installs

2795

Organic Installs

1132

Cost/Install

$4.81

Registrations

2586

Cost/Reg

—

Impressions

577,579

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,402,114 total plays · 307 active 7d

🎵 Listening

1,402,114

total plays all time · 627 avg per active user

📊 Opening Dashboard

140

views in last 7 days

🧠 KNOWING

140

of 2234 checked their dashboard this week (6%)

🎯 DOING

3

opened a playlist this week (0%)

Active 7d

307

Active 30d

797

Dormant

1437 (64%)

🧭 Device × Music Service

2,562 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

737

29% of all B2C users

iOS · Apple Music

306

12% of all B2C users

Android · Spotify

994

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 519 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,562 B2C users

Spotify

1,791 70%

Apple Music

333 13%

Amazon Music

52 2%

No platform connected

386 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 102 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,440 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2408 99%

1-2 visits

25 1%

3-6 visits

6 0%

7+ visits (daily+)

1 0%

Per-user change in total_dashboard_visits_est between the 2026-09-05 and 2026-09-12 snapshots — actual return visits in the window, not a lifetime total. 2408 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,750 era users · device_model × music_platform × media SDK · anchored Sep 11, 2026

iOS · Spotify

91 avg plays · 5% active 7d · 5% dashboard

812 30%

iOS · Apple Music

1,101 avg plays · 39% active 7d · 7% dashboard

400 15%

Android · Spotify (media SDK on)

108 avg plays · 11% active 7d · 11% dashboard

207 8%

Android · Spotify (media SDK off)

37 avg plays · 7% active 7d · 5% dashboard

791 29%

Android · Apple Music

1,099 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

118 avg plays · 3% active 7d · 1% dashboard

534 19%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

207 21%

108 avg plays · 11% active 7d · 11% dashboard

Permission OFF

no passive playback signal

791 79%

37 avg plays · 7% active 7d · 5% dashboard

79% of the 998 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	812	30%	91	43	5%	5%
iOS · Apple Music	400	15%	1,101	155	39%	7%
Android · Spotify (media SDK on)	207	8%	108	22	11%	11%
Android · Spotify (media SDK off)	791	29%	37	54	7%	5%
Android · Apple Music	6	0%	1,099	3	50%	0%
Bailed during onboarding — no device or music connected	534	19%	118	15	3%	1%
Total	2,750	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

188

7% · organization_code set, test orgs excluded

D2C · direct

2562

93% · no organization_code

Meta-attributed installs

2,795

71% of attributed installs

Organic installs

1,132

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-11) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

139 dashboard views · 3 playlist opens this week

EPI Improving

45

score up vs last period

EPI Stable

238

no change

EPI Declining

59

score down vs last period

139 opened dashboard this week · 3 opened playlist

🏢 B2B Engine

14 orgs · 184 users · 178 connected

Total Users

184

14 orgs

Connected

178

97% rate

Total Plays

210816

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	67% 2 of 3	77056	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ ava lambert Connected iOS 🍎 Focus my energy 3285 66 ▼ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7525 — — · · Jason Amador Connected iOS 🍎 Perform better 6310 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5708 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5446 — — · · TODD OKESON Connected iOS 🍎 Help me balance 4904 — — · · Brenda Brown Connected iOS 🍎 Perform better 3900 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2732 — — · · Addie Carr Connected iOS 🍎 Perform better 2652 — — · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2209 83 ▲ · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Drew Bryson Connected iOS 🍎 Perform better 1400 69 ▲ · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Keesha Walden Connected — 🍎 Focus my energy 1306 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1120 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 986 — — · · Honey Brown Connected iOS 🍎 Help me balance 826 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	50	50	100%	14%	87% 20 of 23	37916	HEALTHY
50 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Griffen Saacke Connected iOS Feel less stress 1070 69 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 123 71 ▼ ✅ · Sophie Stramel Connected iOS 🍎 Focus my energy 116 91 — ✅ · ahiza garcia Connected iOS Feel less stress 87 68 — ✅ · Mack Booth Connected iOS Help me balance 32 80 — ✅ · Sabrina Campbell Connected iOS 🍎 Focus my energy 31 77 ▼ ✅ · Alex Nitache Connected iOS Help me balance 17 90 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4233 76 ▲ · · Ashten Pierson Connected iOS 🍎 Perform better 3704 64 ▼ · · Gage Kalley Connected iOS 🍎 Perform better 3133 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 ▼ · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 1962 75 ▲ · · Jordan Austin Connected iOS 🍎 Perform better 1957 69 ▲ · · Maxwell Odden Connected — 🍎 Perform better 1877 — — · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1598 74 ▲ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Ireland Riley Connected iOS 🍎 Perform better 976 82 ▲ · · Chris Domke Connected iOS 🍎 Perform better 542 67 ▼ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Jack Christ Connected iOS 🍎 Perform better 422 68 ▲ · · Mia Clemmer Connected iOS 🍎 Perform better 360 71 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 315 66 ▼ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Connor McKee Connected iOS 🍎 Perform better 106 71 ▲ · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Branden B Connected iOS 🍎 Help me balance 31 70 — · · Audrey Garton Connected iOS 🍎 Focus my energy 5 87 — · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	50% 1 of 2	33254	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4408 — — · · TJ Drain Connected iOS 🍎 Perform better 3906 — — · · Cooper Campbell Connected iOS 🍎 Perform better 3857 — — · · Eli Herbert Connected iOS 🍎 Perform better 3792 — — · · Dillon Claussen Connected — 🍎 Perform better 2567 67 ▼ · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2062 68 ▲ · · Reece Davidson Connected iOS 🍎 Feel less stress 1879 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1440 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1188 — — · · Sean Register JR Connected iOS 🍎 Perform better 1136 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	33%	86% 6 of 7	23191	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1001 71 ▲ ✅ · Ralphael Akuta Connected iOS 🍎 Perform better 979 66 — ✅ · Panagiotis Pagonis Connected iOS Perform better 1 91 — ✅ · David Simonovic Connected iOS Perform better 1 81 — ✅ · Adrian Petkovic Connected iOS Help me balance 1 82 — ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4797 — — · · Moses Hipps Connected iOS 🍎 Perform better 3796 64 ▼ · · BJ Brown Connected iOS 🍎 Help me balance 3618 81 ▼ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3582 83 ▲ · · Latief White Connected iOS 🍎 Help me balance 2744 70 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 2662 70 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	0% 0 of 1	15962	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 5721 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3362 69 ▼ · · Cameron Carroll Connected iOS 🍎 Perform better 3286 — — · · Boden Howell Connected iOS 🍎 Help me balance 1634 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	9796	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2127 73 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 1933 68 ▼ · · Josh Bryan Connected iOS 🍎 Help me balance 970 66 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 924 69 ▼ · · Noah Smith Connected iOS 🍎 Perform better 849 79 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 ▲ · · Koree Cotton Connected iOS 🍎 Perform better 564 65 ▼ · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 305 65 ▼ · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 65 ▼ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	8982	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3340 71 ▲ · · Zion Wells Connected iOS 🍎 Focus my energy 2739 73 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1606 84 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	20%	100% 1 of 1	1526	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — ✅ · Margo Farwell Connected — 🍎 Focus my energy 1346 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 36.6% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 136 deep-signal

1

Drake

3 athletes · 3 anthem songs · 2 programs

2

YoungBoy Never Broke Again

3 athletes · 3 anthem songs · 2 programs

3

Lil Durk

2 athletes · 2 anthem songs · 2 programs

Consumers · 669 deep-signal

1

Dolly Parton

2 users · 2 anthem songs

2

Eagles

2 users · 2 anthem songs

3

Eminem

2 users · 2 anthem songs

Top Anthems

College Athletes

All different this snapshot
70 athletes · 70 different anthems

Consumers

1

keep steady

sosocamo

2 users

2

.execute.

Slipknot

1 user

3

223's (feat. 9lokknine)

YNW Melly

1 user

First Track Match

College Athletes

4 of 70

6% · current Anthem matches the first track CHRP analyzed

Consumers

15 of 127

12% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.