CHRP Command Center · Live · September 23, 2026

🚀 Live Since Aug 15

816 registered since Aug 15, 2026 · newest signup Sep 22, 2026 · 11.3/day

#

Stage

vs Prior

of Registered

1

816 Users Registered created_at_est

— start

100% 816 users

2

680 Connected Music music_platform

83% −17% drop

83% 680 users

▼ 136 didn't connect their music (17% of the prior stage)

🎧 Spotify 595 (88%) · Apple Music 85 (13%)

3

617 Analyzed a Song play_count

91% −9% drop

76% 617 users

▼ 63 didn't analyze a song (9% of the prior stage)

4

609 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 609 users

▼ 8 didn't complete their profile (1% of the prior stage)

5

74 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

12% −88% drop

9% 74 users

▼ 535 didn't view their dashboard (88% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

540 Completed Onboarding total_dashboard_visits_est

730% gain

66% 540 users

▲ +466 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

12

Wed 16

9

Thu 17

8

Fri 18

9

Sat 19

15

Sun 20

10

Mon 21

16

Tue 22

11.3 per day · 79 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

199 24%

1 song

328 40%

2+ songs

289 35%

📱 Device split

iOS

368 45%

Android

417 51%

Unknown

31 4%

🎵 Music platform

Spotify

595 73%

Apple Music

85 10%

Amazon Music

19 2%

No platform connected

117 14%

% of all 816 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 29 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 816 users

😌 Feel less stress

319 39%

⚖️ Help me balance

175 21%

🚀 Perform better

158 19%

🎯 Focus my energy

155 19%

• Not Set

9 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,859 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 832 of 2,859 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 33% claimed (271 of 832) · 561 still to activate

Sampler

1,592

56% of classified

+25 vs 2026-09-15

Curious but Underfed

435

15% of classified

+34 vs 2026-09-15

Sleeping Gold

561

20% of classified

-3 vs 2026-09-15

Self Tracker

271

9% of classified

+24 vs 2026-09-15

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,859. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.95% of 2,668 era B2C users (1,893), against 94.15% on first_name alone (2,512); 386 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-15

+79 registered

+69 connected

-1 active 7d

-92 active 30d

+28,656 plays

-4 dashboard

+25 samplers

+34 curious

-3 sleeping gold

+24 self trackers

vs 30 days ago2026-08-23

+582 registered

+483 connected

-71 active 7d

+41 active 30d

+160,173 plays

-53 dashboard

+173 samplers

+287 curious

-17 sleeping gold

+167 self trackers

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.3% reach 100+ plays · company definition of Active

0 plays

755

26.4% of registered

1 play

975

34.1% of registered

2–9 plays

297

10.4% of registered

10–99 plays

337

11.8% of registered

100+ plays

495

17.3% of registered

Registered → 100+: 17.3% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1301

in Calvin CSV

SDK Listening

218

16.8% opted in

1787 downloaded → 484 kept it → 1301 connected music → 218 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.1× lift to 2+ plays

810

users waiting for permission

21%

accepted (217/1027)

5.1×

lift to 2+ plays

1027

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 85 · Cooling 593 · anchored to last login in export (Sep 22, 2026)

🔥 Hottest Right Now (85)

Logged in within 7 days of Sep 22, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Nicholaus Ludwig	2	0m ago	iOS	Spotify	✓	Focus my energy	×××-×××-6680
Emma McCaleb	1	20m ago	iOS	Spotify	✓	Focus my energy	×××-×××-3308
Robert L Grimmett	1	26m ago	Android	Spotify	✓	Help me balance	×××-×××-0940
Romeo Murry	34	52m ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9765
Junnyor Torres-Shepard	245	3h ago	iOS	Spotify	✓	Feel less stress	×××-×××-5550
Jerry Owens	1	3h ago	iOS	Spotify	✓	Feel less stress	×××-×××-0605
Leslie Bryan	1	3h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4861
Karen Branchfield	2	5h ago	Android	Spotify	✓	Feel less stress	×××-×××-7078
Alex Foss	412	8h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Billy Jones	86	9h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3416
Carl-Andre Rigaud	0	10h ago	iOS	—	✓	Perform better	×××-×××-1186
Danielle Fernandez	53	11h ago	iOS	Apple Music	✓	Perform better	×××-×××-1018
Pamela McQuiston	1	12h ago	iOS	Spotify	✓	Feel less stress	×××-×××-9651
Jerick Groesbeck	232	12h ago	iOS	Spotify	✓	Focus my energy	×××-×××-4042
Adine Bonitz	1	21h ago	iOS	Spotify	✓	Feel less stress	×××-×××-7465
Rikki Parker	45	23h ago	Android	Spotify	✓	Help me balance	×××-×××-3249
Jacob Helton	12	23h ago	Android	Spotify	✓	Feel less stress	×××-×××-1807
Loren Peterson	1	23h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3720
Andrea skye Kight	47	24h ago	Android	Spotify	✓	Help me balance	×××-×××-4744
Amir Balfour	27	25h ago	iOS	Apple Music	✓	Perform better	×××-×××-3455
Jeni Lindsey	63	26h ago	iOS	Apple Music	✓	Help me balance	×××-×××-4653
Amanda BAS	41	26h ago	iOS	Spotify	✓	Focus my energy	×××-×××-3099
E T	1	26h ago	iOS	Spotify	✓	Perform better	×××-×××-4357
Katie Murphy	1	28h ago	Android	Spotify	✓	Feel less stress	×××-×××-0399
Steven Hanff	3	28h ago	Android	Spotify	✓	Help me balance	×××-×××-4800

🧊 Cooling Off (593)

Last login 8–30 days before Sep 22, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Jamie Albert	0	8d ago	Android	Spotify	—	Feel less stress	—
Douglas Pierson	0	8d ago	iOS	Spotify	—	Feel less stress	—
Ryan Hendrick	1	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-4516
Geneen Hillen	0	8d ago	iOS	—	—	Help me balance	—
laura Clancy	1	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-4384
Catherine Martinez	2	8d ago	Android	Spotify	—	Help me balance	×××-×××-8180
Debra B	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-8321
Caroline Cassell	0	8d ago	iOS	—	—	Help me balance	—
Ahry Comer	893	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-3353
Tammy Cacek	2	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-1093
anilak gabriel20	0	8d ago	Android	—	—	Perform better	—
Dakota Winter	1	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-7811
Kyle Powell	8	8d ago	Android	Spotify	—	Perform better	×××-×××-6684
Triston Miller	644	8d ago	iOS	Apple Music	—	Perform better	×××-×××-7014
Dillon Claussen	2,681	8d ago	iOS	Apple Music	—	Perform better	×××-×××-0414
Terrance Drain	1	8d ago	iOS	Apple Music	—	Perform better	—
Alexander Crusoe	433	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-1053
Nuage Laboratoire	0	8d ago	Unknown	—	—	Help me balance	—
Forrest Laffey	226	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-2071
Jeff Rasmussen	2	9d ago	iOS	Spotify	—	Help me balance	×××-×××-8396
Mackensie Faulk	4,549	9d ago	iOS	Apple Music	—	Focus my energy	×××-×××-2524
Paul Louigene	1	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-3724
Bry Smith	1,936	9d ago	iOS	Apple Music	—	Perform better	×××-×××-5901
IX	0	9d ago	Android	Spotify	—	Perform better	—
Essie Cowins	0	9d ago	iOS	—	—	Feel less stress	—

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

191

7%

users with org codes · 14 orgs

B2C Registered

2668

93%

consumer · registered 2,668

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2896 · Organic: 1198 · Total attributed: 4104
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-22

This week vs last week

Weekly Spend

$890.21

Weekly Installs

87

Weekly CPI

$10.23

Meta-attributed Installs

2896

Full Apostle Metrics

Total Spend

$14,639.63

Meta-attributed Installs

2896

Organic Installs

1198

Cost/Install

$5.06

Registrations

2720

Cost/Reg

—

Impressions

613,884

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,449,421 total plays · 234 active 7d

🎵 Listening

1,449,421

total plays all time · 626 avg per active user

📊 Opening Dashboard

87

views in last 7 days

🧠 KNOWING

87

of 2311 checked their dashboard this week (4%)

🎯 DOING

6

opened a playlist this week (0%)

Active 7d

234

Active 30d

667

Dormant

1644 (71%)

🧭 Device × Music Service

2,668 B2C users since launch · 79% fall in the 2×2

iOS · Spotify

777

29% of all B2C users

iOS · Apple Music

315

12% of all B2C users

Android · Spotify

1,023

38% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 547 · 21%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,668 B2C users

Spotify

1,863 70%

Apple Music

346 13%

Amazon Music

57 2%

No platform connected

402 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 79% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 105 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 79%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,600 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2570 99%

1-2 visits

24 1%

3-6 visits

6 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-16 and 2026-09-23 snapshots — actual return visits in the window, not a lifetime total. 2570 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,859 era users · device_model × music_platform × media SDK · anchored Sep 22, 2026

iOS · Spotify

88 avg plays · 3% active 7d · 3% dashboard

854 30%

iOS · Apple Music

1,150 avg plays · 35% active 7d · 5% dashboard

409 14%

Android · Spotify (media SDK on)

109 avg plays · 7% active 7d · 8% dashboard

217 8%

Android · Spotify (media SDK off)

36 avg plays · 2% active 7d · 2% dashboard

810 28%

Android · Apple Music

1,187 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

563 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

217 21%

109 avg plays · 7% active 7d · 8% dashboard

Permission OFF

no passive playback signal

810 79%

36 avg plays · 2% active 7d · 2% dashboard

79% of the 1,027 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	854	30%	88	27	3%	3%
iOS · Apple Music	409	14%	1,150	143	35%	5%
Android · Spotify (media SDK on)	217	8%	109	16	7%	8%
Android · Spotify (media SDK off)	810	28%	36	18	2%	2%
Android · Apple Music	6	0%	1,187	3	50%	0%
Bailed during onboarding — no device or music connected	563	20%	129	13	2%	1%
Total	2,859	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

191

7% · organization_code set, test orgs excluded

D2C · direct

2668

93% · no organization_code

Meta-attributed installs

2,896

71% of attributed installs

Organic installs

1,198

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-22) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

85 dashboard views · 6 playlist opens this week

EPI Improving

40

score up vs last period

EPI Stable

168

no change

EPI Declining

41

score down vs last period

85 opened dashboard this week · 6 opened playlist

🏢 B2B Engine

14 orgs · 187 users · 181 connected

Total Users

187

14 orgs

Connected

181

97% rate

Total Plays

230102

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	75% 3 of 4	80022	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD OKESON Connected iOS 🍎 Help me balance 5528 66 ▼ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7724 — — · · Jason Amador Connected iOS 🍎 Perform better 6374 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 6041 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5779 — — · · Brenda Brown Connected iOS 🍎 Perform better 4356 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3372 66 ▼ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2836 — — · · Addie Carr Connected iOS 🍎 Perform better 2742 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2293 69 ▲ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Drew Bryson Connected iOS 🍎 Perform better 1707 66 ▼ · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1174 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1070 — — · · Honey Brown Connected iOS 🍎 Help me balance 880 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	53	53	100%	4%	90% 19 of 21	43491	HEALTHY
53 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland Riley Connected iOS 🍎 Perform better 1725 74 ▼ ✅ · Abby Robinson Connected iOS Feel less stress 213 73 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4751 71 ▼ · · Ashten Pierson Connected iOS 🍎 Perform better 4001 — — · · Gage Kalley Connected iOS 🍎 Perform better 3155 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2406 76 ▲ · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Maxwell Odden Connected — 🍎 Perform better 2142 — — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 ▲ · · Tyler Walker Connected iOS 🍎 Perform better 1747 68 — · · Ethan Cox Connected iOS Perform better 1742 — — · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Chris Domke Connected iOS 🍎 Perform better 1101 67 ▼ · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Ahry Comer Connected iOS Feel less stress 893 — — · · Jack Christ Connected iOS 🍎 Perform better 674 89 ▲ · · Triston Miller Connected iOS 🍎 Perform better 644 72 ▼ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 471 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 — · · Dani Wallace Connected iOS Help me balance 305 — — · · Sophie Stramel Connected iOS 🍎 Focus my energy 261 66 — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 171 67 — · · Avyn Urbanski Connected iOS 🍎 Perform better 165 77 ▲ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 111 67 ▼ · · Jireh Arning Connected iOS 🍎 Feel less stress 91 63 — · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 70 — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Audrey Garton Connected iOS 🍎 Focus my energy 34 72 ▼ · · Mack Booth Connected iOS Help me balance 32 — — · · Alex Nitache Connected iOS Help me balance 17 — — · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	36037	ANCHOR
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander Carter Connected iOS 🍎 Perform better 5140 — — · · Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Eli Herbert Connected iOS 🍎 Perform better 4618 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4038 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2882 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 — · · Reece Davidson Connected iOS 🍎 Feel less stress 2126 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1562 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1283 — — · · Sean Register JR Connected iOS 🍎 Perform better 1258 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	26165	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ralphael Akuta Connected iOS 🍎 Perform better 1047 63 ▼ ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4923 — — · · Moses Hipps Connected iOS 🍎 Perform better 4308 70 ▼ · · LaDricus PIttman Connected iOS 🍎 Help me balance 4102 — — · · Tre Paulding Connected iOS 🍎 Perform better 3783 69 ▼ · · BJ Brown Connected iOS 🍎 Help me balance 3633 67 ▼ · · Latief White Connected iOS 🍎 Help me balance 3138 65 ▼ · · Martin de Laporterie Connected iOS 🍎 Perform better 1219 70 ▼ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Panagiotis Pagonis Connected iOS Perform better 1 — — · · David Simonovic Connected iOS Perform better 1 — — · · Adrian Petkovic Connected iOS Help me balance 1 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	18683	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6925 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3987 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3769 — — · · Boden Howell Connected iOS 🍎 Help me balance 2043 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	11459	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Jonas Johnson Connected iOS 🍎 Focus my energy 2527 67 ▼ · · Kruz McClure Connected iOS 🍎 Focus my energy 2508 74 ▲ · · Magoon Gwath Connected iOS 🍎 Perform better 1175 73 ▲ · · Josh Bryan Connected iOS 🍎 Help me balance 1072 70 ▲ · · Noah Smith Connected iOS 🍎 Perform better 914 82 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 — · · Koree Cotton Connected iOS 🍎 Perform better 698 65 — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Ade Popoola Connected iOS 🍎 Perform better 441 65 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9536	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3552 67 ▼ · · Zion Wells Connected iOS 🍎 Focus my energy 3073 72 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1614 66 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1396 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 34.8% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 140 deep-signal

1

Rod Wave

4 athletes · 4 anthem songs · 3 programs

2

comehelpglo

2 athletes · 1 anthem song · 1 program

3

SIENNA SPIRO

2 athletes · 2 anthem songs · 2 programs

Consumers · 692 deep-signal

1

Eminem

2 users · 2 anthem songs

2

Josh Levi

2 users · 1 anthem song

3

Noah Kahan

2 users · 2 anthem songs

Top Anthems

College Athletes

1

onsra

comehelpglo

2 athletes · 1 program

2

#nohardfeelings

millkzy

1 athlete · 1 program

3

38 Baby

YoungBoy Never Broke Again

1 athlete · 1 program

Consumers

1

SWERVE

Josh Levi

2 users

2

963 Hz Activate Pineal Gland

Healing Sounds & Healing Solfeggio Frequencies MT

1 user

3

Banana Pancakes

Jack Johnson

1 user

First Track Match

College Athletes

1 of 65

2% · current Anthem matches the first track CHRP analyzed

Consumers

10 of 107

9% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.