CHRP Command Center · Live · September 14, 2026

🚀 Live Since Aug 15

713 registered since Aug 15, 2026 · newest signup Sep 13, 2026 · 14.1/day

#

Stage

vs Prior

of Registered

1

713 Users Registered created_at_est

— start

100% 713 users

2

597 Connected Music music_platform

84% −16% drop

84% 597 users

▼ 116 didn't connect their music (16% of the prior stage)

🎧 Spotify 524 (88%) · Apple Music 73 (12%)

3

547 Analyzed a Song play_count

92% −8% drop

77% 547 users

▼ 50 didn't analyze a song (8% of the prior stage)

4

542 Profile Complete first_name + music_platform + play_count

99% −1% drop

76% 542 users

▼ 5 didn't complete their profile (1% of the prior stage)

5

88 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

16% −84% drop

12% 88 users

▼ 454 didn't view their dashboard (84% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

477 Completed Onboarding total_dashboard_visits_est

542% gain

67% 477 users

▲ +389 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

25

Mon 7

23

Tue 8

22

Wed 9

15

Thu 10

8

Fri 11

2

Sat 12

4

Sun 13

14.1 per day · 99 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

166 23%

1 song

296 42%

2+ songs

251 35%

📱 Device split

iOS

310 43%

Android

378 53%

Unknown

25 4%

🎵 Music platform

Spotify

524 73%

Apple Music

73 10%

Amazon Music

14 2%

No platform connected

102 14%

% of all 713 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 26 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 713 users

😌 Feel less stress

279 39%

⚖️ Help me balance

154 22%

🚀 Perform better

138 19%

🎯 Focus my energy

135 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,755 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 808 of 2,755 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 30% claimed (244 of 808) · 564 still to activate

Sampler

1,556

56% of classified

+30 vs 2026-09-06

Curious but Underfed

391

14% of classified

+45 vs 2026-09-06

Sleeping Gold

564

20% of classified

-2 vs 2026-09-06

Self Tracker

244

9% of classified

+34 vs 2026-09-06

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,755. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,853 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,853 Users Registered created_at_est

51% −49% drop

51% 1,853 users

▼ 1,778 didn't register an account (49% of the prior stage)

3

1,530 Connected Music music_platform

83% −17% drop

42% 1,530 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1269 (83%) · Apple Music 261 (17%)

4

1,302 Analyzed a Song play_count

85% −15% drop

36% 1,302 users

▼ 228 didn't analyze a song (15% of the prior stage)

5

1,283 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,283 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

551 30%

1 song

610 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,853 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.12% of 2,566 era B2C users (1,825), against 94.12% on first_name alone (2,415); 368 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-06

+97 registered

+84 connected

-78 active 7d

-15 active 30d

+39,172 plays

-72 dashboard

+30 samplers

+45 curious

-2 sleeping gold

+34 self trackers

vs 30 days ago2026-08-14

+741 registered

+853 connected

-11 active 7d

+89 active 30d

+179,275 plays

-26 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.7% reach 100+ plays · company definition of Active

0 plays

724

26.3% of registered

1 play

942

34.2% of registered

2–9 plays

281

10.2% of registered

10–99 plays

321

11.7% of registered

100+ plays

487

17.7% of registered

Registered → 100+: 17.7% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1263

in Calvin CSV

SDK Listening

208

16.5% opted in

1787 downloaded → 484 kept it → 1263 connected music → 208 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

791

users waiting for permission

21%

accepted (207/998)

5.2×

lift to 2+ plays

998

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 110 · Cooling 648 · anchored to last login in export (Sep 13, 2026)

🔥 Hottest Right Now (110)

Logged in within 7 days of Sep 13, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Jeff Rasmussen	2	0m ago	iOS	Spotify	✓	Help me balance	×××-×××-8396
Mackensie Faulk	4,159	22m ago	iOS	Apple Music	✓	Focus my energy	×××-×××-2524
Dominic Ronquillo	11	4h ago	Android	Spotify	✓	Feel less stress	×××-×××-0746
Paul Louigene	1	5h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3724
Bry Smith	1,735	6h ago	iOS	Apple Music	✓	Perform better	×××-×××-5901
Triston Miller	186	9h ago	iOS	Apple Music	✓	Perform better	×××-×××-7014
PJ Dombrowski	42	12h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2088
Jayden Greishaw	52	14h ago	Android	Spotify	✓	Perform better	×××-×××-7841
Christopher Mixell	4	23h ago	Android	Spotify	✓	Perform better	×××-×××-1925
Ray Welden	1	25h ago	Android	Spotify	✓	Feel less stress	×××-×××-1136
Christian Wittemann	211	25h ago	iOS	Apple Music	✓	Focus my energy	×××-×××-7576
Alex Foss	253	29h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Damon Mays	1,316	34h ago	iOS	Apple Music	✓	Help me balance	×××-×××-5656
jeremiah williams	1	35h ago	iOS	Spotify	✓	Help me balance	×××-×××-4257
Lucian Morganstern	117	37h ago	Android	Spotify	✓	Focus my energy	×××-×××-2685
Bernhard Ellis	2,538	46h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-6750
Avyn Urbanski	133	2d ago	iOS	Apple Music	✓	Perform better	×××-×××-7453
Martin de Laporterie	1,034	2d ago	iOS	Apple Music	✓	Perform better	×××-×××-0575
Night X. Shadøw	4	2d ago	Android	Spotify	✓	Perform better	×××-×××-3353
Mary Clark	1	2d ago	iOS	Apple Music	✓	Feel less stress	×××-×××-5588
Maranda Berg	11	2d ago	Android	Spotify	✓	Help me balance	×××-×××-6274
David Zeck	1	2d ago	Android	Spotify	✓	Focus my energy	×××-×××-4215
Brandon Pena Lopez	4	2d ago	iOS	Spotify	✓	Perform better	×××-×××-4264
Cherdan Grant-Johnson	1	2d ago	Android	Spotify	✓	Feel less stress	×××-×××-2202
Kaleb F	1	2d ago	Android	Spotify	✓	Feel less stress	×××-×××-9151

🧊 Cooling Off (648)

Last login 8–30 days before Sep 13, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
kid luck	41	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-5145
Steve Cobb	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-4085
Kristina Williams	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-4044
Naomi Hovenden-Simmons	0	8d ago	Android	—	—	Help me balance	×××-×××-8456
Charlie Granberry	2	8d ago	Android	Spotify	—	Feel less stress	×××-×××-1725
Crystal Pattillo	0	8d ago	iOS	—	—	Focus my energy	—
Kaitlyn Michael	17	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-8852
Craig DeToma	1,173	8d ago	iOS	Apple Music	—	Perform better	×××-×××-4165
Gavin Betz	478	8d ago	iOS	Apple Music	—	Perform better	×××-×××-0427
Lee Norail	1	8d ago	Android	Spotify	—	Feel less stress	—
Tanoa Shaw	1	8d ago	iOS	Spotify	—	Help me balance	×××-×××-5589
Adam Lauder	45	8d ago	Android	Spotify	—	Perform better	×××-×××-1989
Calogero Mandracchia	7	8d ago	Android	Spotify	—	Perform better	×××-×××-7871
Gaby 17 Figueroa	1	8d ago	Android	Spotify	—	Focus my energy	—
Ioannis Karageorgiades	1	8d ago	iOS	Spotify	—	Focus my energy	—
Carter Folk	191	8d ago	Android	Spotify	—	Feel less stress	×××-×××-1890
damon Jackson	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-7275
Tristan Wilson	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-6611
Elizabeth Harbour	0	8d ago	Android	—	—	Focus my energy	—
Allie L	14	8d ago	Android	Spotify	—	Feel less stress	×××-×××-4498
Emma Cockburn	0	8d ago	iOS	—	—	Feel less stress	—
Branden B	31	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-3015
Sam Zabala	0	8d ago	iOS	—	—	Feel less stress	—
Davyelle Trollinger	1	9d ago	iOS	Spotify	—	Perform better	—
Alyssa Zemietra	26	9d ago	iOS	Apple Music	—	Feel less stress	×××-×××-8671

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

189

7%

users with org codes · 14 orgs

B2C Registered

2566

93%

consumer · registered 2,566

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2797 · Organic: 1138 · Total attributed: 3942
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-13

This week vs last week

Weekly Spend

$555.59

Weekly Installs

108

Weekly CPI

$5.14

Meta-attributed Installs

2797

Full Apostle Metrics

Total Spend

$13,435.36

Meta-attributed Installs

2797

Organic Installs

1138

Cost/Install

$4.80

Registrations

2588

Cost/Reg

—

Impressions

577,581

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,410,279 total plays · 266 active 7d

🎵 Listening

1,410,279

total plays all time · 630 avg per active user

📊 Opening Dashboard

113

views in last 7 days

🧠 KNOWING

113

of 2238 checked their dashboard this week (5%)

🎯 DOING

3

opened a playlist this week (0%)

Active 7d

266

Active 30d

768

Dormant

1470 (66%)

🧭 Device × Music Service

2,566 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

739

29% of all B2C users

iOS · Apple Music

307

12% of all B2C users

Android · Spotify

994

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 520 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,566 B2C users

Spotify

1,793 70%

Apple Music

334 13%

Amazon Music

52 2%

No platform connected

387 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 102 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,491 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2460 99%

1-2 visits

26 1%

3-6 visits

4 0%

7+ visits (daily+)

1 0%

Per-user change in total_dashboard_visits_est between the 2026-09-07 and 2026-09-14 snapshots — actual return visits in the window, not a lifetime total. 2460 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,755 era users · device_model × music_platform × media SDK · anchored Sep 13, 2026

iOS · Spotify

90 avg plays · 4% active 7d · 5% dashboard

814 30%

iOS · Apple Music

1,113 avg plays · 37% active 7d · 6% dashboard

402 15%

Android · Spotify (media SDK on)

108 avg plays · 7% active 7d · 7% dashboard

207 8%

Android · Spotify (media SDK off)

37 avg plays · 5% active 7d · 4% dashboard

791 29%

Android · Apple Music

1,111 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

119 avg plays · 2% active 7d · 1% dashboard

535 19%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

207 21%

108 avg plays · 7% active 7d · 7% dashboard

Permission OFF

no passive playback signal

791 79%

37 avg plays · 5% active 7d · 4% dashboard

79% of the 998 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	814	30%	90	35	4%	5%
iOS · Apple Music	402	15%	1,113	150	37%	6%
Android · Spotify (media SDK on)	207	8%	108	14	7%	7%
Android · Spotify (media SDK off)	791	29%	37	36	5%	4%
Android · Apple Music	6	0%	1,111	3	50%	0%
Bailed during onboarding — no device or music connected	535	19%	119	13	2%	1%
Total	2,755	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

189

7% · organization_code set, test orgs excluded

D2C · direct

2566

93% · no organization_code

Meta-attributed installs

2,797

71% of attributed installs

Organic installs

1,138

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-13) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

110 dashboard views · 2 playlist opens this week

EPI Improving

44

score up vs last period

EPI Stable

194

no change

EPI Declining

62

score down vs last period

110 opened dashboard this week · 2 opened playlist

🏢 B2B Engine

14 orgs · 185 users · 179 connected

Total Users

185

14 orgs

Connected

179

97% rate

Total Plays

214252

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	67% 2 of 3	77641	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ ava lambert Connected iOS 🍎 Focus my energy 3292 69 ▲ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7566 — — · · Jason Amador Connected iOS 🍎 Perform better 6314 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5713 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5664 — — · · TODD OKESON Connected iOS 🍎 Help me balance 5110 — — · · Brenda Brown Connected iOS 🍎 Perform better 3911 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2737 — — · · Addie Carr Connected iOS 🍎 Perform better 2655 — — · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2209 68 ▼ · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Drew Bryson Connected iOS 🍎 Perform better 1438 69 ▲ · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Keesha Walden Connected — 🍎 Focus my energy 1306 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1130 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1020 — — · · Honey Brown Connected iOS 🍎 Help me balance 829 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	51	51	100%	16%	88% 21 of 24	38749	HEALTHY
51 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Griffen Saacke Connected iOS Feel less stress 1070 69 — ✅ · Triston Miller Connected iOS 🍎 Perform better 186 86 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 133 71 ▼ ✅ · Sophie Stramel Connected iOS 🍎 Focus my energy 116 91 — ✅ · ahiza garcia Connected iOS Feel less stress 87 68 — ✅ · Sabrina Campbell Connected iOS 🍎 Focus my energy 33 77 ▼ ✅ · Mack Booth Connected iOS Help me balance 32 80 — ✅ · Alex Nitache Connected iOS Help me balance 17 90 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4333 76 ▲ · · Ashten Pierson Connected iOS 🍎 Perform better 3726 64 ▼ · · Gage Kalley Connected iOS 🍎 Perform better 3133 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 ▼ · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 1992 75 ▲ · · Jordan Austin Connected iOS 🍎 Perform better 1957 69 ▲ · · Maxwell Odden Connected — 🍎 Perform better 1911 — — · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1618 74 ▲ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Ireland Riley Connected iOS 🍎 Perform better 1159 82 ▲ · · Milou Klein Connected iOS Feel less stress 1155 — — · · Chris Domke Connected iOS 🍎 Perform better 694 70 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Jack Christ Connected iOS 🍎 Perform better 452 68 ▲ · · Mia Clemmer Connected iOS 🍎 Perform better 382 71 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 66 ▼ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 136 71 ▲ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Branden B Connected iOS 🍎 Help me balance 31 70 — · · Audrey Garton Connected iOS 🍎 Focus my energy 9 91 ▲ · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	50% 1 of 2	33594	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4467 — — · · TJ Drain Connected iOS 🍎 Perform better 3967 — — · · Cooper Campbell Connected iOS 🍎 Perform better 3962 — — · · Eli Herbert Connected iOS 🍎 Perform better 3792 — — · · Dillon Claussen Connected — 🍎 Perform better 2571 67 ▼ · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 ▼ · · Reece Davidson Connected iOS 🍎 Feel less stress 1888 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1455 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1190 — — · · Sean Register JR Connected iOS 🍎 Perform better 1139 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	33%	86% 6 of 7	23911	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1034 71 ▲ ✅ · Ralphael Akuta Connected iOS 🍎 Perform better 979 66 — ✅ · Panagiotis Pagonis Connected iOS Perform better 1 91 — ✅ · David Simonovic Connected iOS Perform better 1 81 — ✅ · Adrian Petkovic Connected iOS Help me balance 1 82 — ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4801 — — · · Moses Hipps Connected iOS 🍎 Perform better 3851 64 ▼ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3739 83 ▲ · · BJ Brown Connected iOS 🍎 Help me balance 3620 81 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3051 70 ▲ · · Latief White Connected iOS 🍎 Help me balance 2824 70 ▼ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	0% 0 of 1	16536	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 5957 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3467 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3462 69 ▼ · · Boden Howell Connected iOS 🍎 Help me balance 1691 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	10127	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2251 73 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2026 68 ▼ · · Josh Bryan Connected iOS 🍎 Help me balance 1014 66 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 982 69 ▼ · · Noah Smith Connected iOS 🍎 Perform better 861 79 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 ▲ · · Koree Cotton Connected iOS 🍎 Perform better 564 65 ▼ · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 305 65 ▼ · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 65 ▼ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9026	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3343 71 ▲ · · Zion Wells Connected iOS 🍎 Focus my energy 2779 73 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1607 84 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	20%	100% 1 of 1	1535	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — ✅ · Margo Farwell Connected — 🍎 Focus my energy 1355 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 36.2% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 137 deep-signal

1

Drake

3 athletes · 3 anthem songs · 2 programs

2

YoungBoy Never Broke Again

3 athletes · 3 anthem songs · 3 programs

3

Lil Baby

2 athletes · 2 anthem songs · 2 programs

Consumers · 671 deep-signal

1

Metallica

2 users · 2 anthem songs

2

Olivia Dean

2 users · 2 anthem songs

3

Olivia Rodrigo

2 users · 2 anthem songs

Top Anthems

College Athletes

All different this snapshot
70 athletes · 70 different anthems

Consumers

1

Count Me Out

SoFaygo

2 users

2

223's (feat. 9lokknine)

YNW Melly

1 user

3

285 Hz Deep Tissue Massage Music

Solfeggio Frequencies

1 user

First Track Match

College Athletes

4 of 70

6% · current Anthem matches the first track CHRP analyzed

Consumers

9 of 115

8% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.