CHRP Command Center · Live · September 16, 2026

🚀 Live Since Aug 15

737 registered since Aug 15, 2026 · newest signup Sep 15, 2026 · 10.9/day

#

Stage

vs Prior

of Registered

1

737 Users Registered created_at_est

— start

100% 737 users

2

611 Connected Music music_platform

83% −17% drop

83% 611 users

▼ 126 didn't connect their music (17% of the prior stage)

🎧 Spotify 536 (88%) · Apple Music 75 (12%)

3

559 Analyzed a Song play_count

91% −9% drop

76% 559 users

▼ 52 didn't analyze a song (9% of the prior stage)

4

554 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 554 users

▼ 5 didn't complete their profile (1% of the prior stage)

5

69 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

12% −88% drop

9% 69 users

▼ 485 didn't view their dashboard (88% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

489 Completed Onboarding total_dashboard_visits_est

709% gain

66% 489 users

▲ +420 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

22

Wed 9

15

Thu 10

8

Fri 11

2

Sat 12

4

Sun 13

12

Mon 14

13

Tue 15

10.9 per day · 76 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

178 24%

1 song

301 41%

2+ songs

258 35%

📱 Device split

iOS

327 44%

Android

385 52%

Unknown

25 3%

🎵 Music platform

Spotify

536 73%

Apple Music

75 10%

Amazon Music

16 2%

No platform connected

110 15%

% of all 737 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 26 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 737 users

😌 Feel less stress

284 39%

⚖️ Help me balance

163 22%

🚀 Perform better

143 19%

🎯 Focus my energy

140 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,779 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 811 of 2,779 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 30% claimed (247 of 811) · 564 still to activate

Sampler

1,567

56% of classified

+22 vs 2026-09-08

Curious but Underfed

401

14% of classified

+33 vs 2026-09-08

Sleeping Gold

564

20% of classified

-1 vs 2026-09-08

Self Tracker

247

9% of classified

+25 vs 2026-09-08

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,779. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,301 Analyzed a Song play_count

85% −15% drop

36% 1,301 users

▼ 228 didn't analyze a song (15% of the prior stage)

5

1,282 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,282 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

551 30%

1 song

609 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.92% of 2,589 era B2C users (1,836), against 94.09% on first_name alone (2,436); 377 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-08

+72 registered

+56 connected

-98 active 7d

-44 active 30d

+36,738 plays

-85 dashboard

+22 samplers

+33 curious

-1 sleeping gold

+25 self trackers

vs 30 days ago2026-08-16

+764 registered

+866 connected

-36 active 7d

+118 active 30d

+177,341 plays

-43 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.7% reach 100+ plays · company definition of Active

0 plays

736

26.5% of registered

1 play

946

34.0% of registered

2–9 plays

286

10.3% of registered

10–99 plays

320

11.5% of registered

100+ plays

491

17.7% of registered

Registered → 100+: 17.7% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1269

in Calvin CSV

SDK Listening

210

16.5% opted in

1787 downloaded → 484 kept it → 1269 connected music → 210 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

792

users waiting for permission

21%

accepted (209/1001)

5.2×

lift to 2+ plays

1001

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 89 · Cooling 674 · anchored to last login in export (Sep 15, 2026)

🔥 Hottest Right Now (89)

Logged in within 7 days of Sep 15, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Ash Dummer	1	0m ago	Android	Spotify	✓	Help me balance	×××-×××-6792
Danielle LeClair	848	52m ago	Android	Spotify	✓	Focus my energy	×××-×××-8331
Colin Hurlow-Paonessa	1	2h ago	iOS	Spotify	✓	Focus my energy	×××-×××-5545
PJ Dombrowski	73	2h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2088
Martin de Laporterie	1,046	2h ago	iOS	Apple Music	✓	Perform better	×××-×××-0575
Jen Rawson	4	8h ago	Android	Spotify	✓	Feel less stress	×××-×××-4233
Avyn Urbanski	142	8h ago	iOS	Apple Music	✓	Perform better	×××-×××-7453
Dominic Ronquillo	11	10h ago	Android	Spotify	✓	Feel less stress	×××-×××-0746
Ashley Perkins	0	14h ago	iOS	—	✓	Help me balance	×××-×××-9853
Ron Robinson	2	16h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3990
Kara Hymer	3,038	21h ago	Android	Spotify	✓	Help me balance	×××-×××-2854
Mark Turley	8	22h ago	iOS	Spotify	✓	Perform better	×××-×××-1113
michael young	1,550	23h ago	iOS	Apple Music	✓	Help me balance	×××-×××-0968
Ryan Hendrick	1	25h ago	iOS	Spotify	✓	Focus my energy	×××-×××-4516
laura Clancy	1	25h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4384
Catherine Martinez	2	25h ago	Android	Spotify	✓	Help me balance	×××-×××-8180
Debra B	1	25h ago	Android	Spotify	✓	Help me balance	×××-×××-8321
Ahry Comer	893	28h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3353
Tammy Cacek	2	28h ago	iOS	Spotify	✓	Focus my energy	×××-×××-1093
Dakota Winter	1	29h ago	iOS	Spotify	✓	Feel less stress	×××-×××-7811
Kane ?	105	30h ago	Android	Spotify	✓	Perform better	—
Kyle Powell	8	31h ago	Android	Spotify	✓	Perform better	×××-×××-6684
Triston Miller	380	34h ago	iOS	Apple Music	✓	Perform better	×××-×××-7014
Dillon Claussen	2,493	34h ago	iOS	Apple Music	✓	Perform better	×××-×××-0414
Alexander Crusoe	104	37h ago	iOS	Apple Music	✓	Focus my energy	×××-×××-1053

🧊 Cooling Off (674)

Last login 8–30 days before Sep 15, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Mack Booth	32	8d ago	iOS	Spotify	—	Help me balance	×××-×××-2818
Shadow	1	8d ago	Android	Spotify	—	Perform better	—
Michael Maxymiv	68	8d ago	Android	Spotify	—	Feel less stress	×××-×××-8721
Brent Anderson	2	8d ago	Android	Spotify	—	Feel less stress	×××-×××-5613
Christine Gordon-Marie	0	8d ago	iOS	—	—	Focus my energy	—
Mallyah Manning	0	8d ago	Android	Spotify	—	Focus my energy	—
Talia Green	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-5755
Tiffany Harris	308	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-9340
Fu mei Tai	1	8d ago	iOS	Spotify	—	Feel less stress	—
Zoey Lawson	1	8d ago	Android	Spotify	—	Perform better	—
Carrie Lucky	1	8d ago	Android	Spotify	—	Perform better	×××-×××-9810
Brandy Oakes	24	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-9723
Ben Svedin	372	8d ago	iOS	Spotify	—	Help me balance	×××-×××-2966
Denise Dowd	29	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-7682
Tamara Smith	0	8d ago	Android	—	—	Feel less stress	—
Tina Brown	1	8d ago	Android	Spotify	—	Focus my energy	—
Emma Wilcox	1	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-0910
Shonice Johnson	1	8d ago	Android	Spotify	—	Focus my energy	×××-×××-7556
Vincent Earnest	49	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-2658
Bob Who	0	8d ago	Android	Spotify	—	Perform better	—
alexander hamilton	0	8d ago	Android	—	—	Help me balance	—
Scarlet Flores	0	8d ago	Android	—	—	Perform better	—
Megan Caldwell	2	8d ago	iOS	Spotify	—	Help me balance	×××-×××-6421
Nicholaus Ludwig	2	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-6680
Anthony Serna	3	8d ago	Android	—	—	Feel less stress	×××-×××-9569

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

190

7%

users with org codes · 14 orgs

B2C Registered

2589

93%

consumer · registered 2,589

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2815 · Organic: 1167 · Total attributed: 3991
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-15

This week vs last week

Weekly Spend

$577.71

Weekly Installs

70

Weekly CPI

$8.25

Meta-attributed Installs

2815

Full Apostle Metrics

Total Spend

$13,711.64

Meta-attributed Installs

2815

Organic Installs

1167

Cost/Install

$4.87

Registrations

2612

Cost/Reg

—

Impressions

587,761

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,420,765 total plays · 235 active 7d

🎵 Listening

1,420,765

total plays all time · 631 avg per active user

📊 Opening Dashboard

91

views in last 7 days

🧠 KNOWING

91

of 2250 checked their dashboard this week (4%)

🎯 DOING

2

opened a playlist this week (0%)

Active 7d

235

Active 30d

759

Dormant

1491 (66%)

🧭 Device × Music Service

2,589 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

747

29% of all B2C users

iOS · Apple Music

309

12% of all B2C users

Android · Spotify

997

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 530 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,589 B2C users

Spotify

1,804 70%

Apple Music

336 13%

Amazon Music

54 2%

No platform connected

395 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 102 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,534 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2504 99%

1-2 visits

27 1%

3-6 visits

2 0%

7+ visits (daily+)

1 0%

Per-user change in total_dashboard_visits_est between the 2026-09-09 and 2026-09-16 snapshots — actual return visits in the window, not a lifetime total. 2504 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,779 era users · device_model × music_platform × media SDK · anchored Sep 15, 2026

iOS · Spotify

90 avg plays · 3% active 7d · 4% dashboard

823 30%

iOS · Apple Music

1,118 avg plays · 36% active 7d · 5% dashboard

403 15%

Android · Spotify (media SDK on)

111 avg plays · 7% active 7d · 8% dashboard

209 8%

Android · Spotify (media SDK off)

37 avg plays · 3% active 7d · 2% dashboard

792 28%

Android · Apple Music

1,121 avg plays · 33% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

125 avg plays · 2% active 7d · 1% dashboard

546 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

209 21%

111 avg plays · 7% active 7d · 8% dashboard

Permission OFF

no passive playback signal

792 79%

37 avg plays · 3% active 7d · 2% dashboard

79% of the 1,001 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	823	30%	90	24	3%	4%
iOS · Apple Music	403	15%	1,118	145	36%	5%
Android · Spotify (media SDK on)	209	8%	111	15	7%	8%
Android · Spotify (media SDK off)	792	28%	37	21	3%	2%
Android · Apple Music	6	0%	1,121	2	33%	0%
Bailed during onboarding — no device or music connected	546	20%	125	13	2%	1%
Total	2,779	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

190

7% · organization_code set, test orgs excluded

D2C · direct

2589

93% · no organization_code

Meta-attributed installs

2,815

71% of attributed installs

Organic installs

1,167

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-15) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

89 dashboard views · 1 playlist opens this week

EPI Improving

48

score up vs last period

EPI Stable

164

no change

EPI Declining

56

score down vs last period

89 opened dashboard this week · 1 opened playlist

🏢 B2B Engine

14 orgs · 186 users · 180 connected

Total Users

186

14 orgs

Connected

180

97% rate

Total Plays

218834

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	0%	67% 2 of 3	78314	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Parker Rhee Connected iOS 🍎 Perform better 7657 — — · · Jason Amador Connected iOS 🍎 Perform better 6340 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5725 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5714 — — · · TODD OKESON Connected iOS 🍎 Help me balance 5212 — — · · Brenda Brown Connected iOS 🍎 Perform better 3944 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3322 69 ▲ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2756 — — · · Addie Carr Connected iOS 🍎 Perform better 2681 — — · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2209 68 ▼ · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Drew Bryson Connected iOS 🍎 Perform better 1609 69 ▲ · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Keesha Walden Connected — 🍎 Focus my energy 1376 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1130 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1063 — — · · Honey Brown Connected iOS 🍎 Help me balance 829 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	52	52	100%	13%	87% 20 of 23	40468	HEALTHY
52 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ahry Comer Connected iOS Feel less stress 893 71 — ✅ · Triston Miller Connected iOS 🍎 Perform better 380 86 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 142 71 ▼ ✅ · Sophie Stramel Connected iOS 🍎 Focus my energy 116 66 ▼ ✅ · ahiza garcia Connected iOS Feel less stress 87 68 — ✅ · Sabrina Campbell Connected iOS 🍎 Focus my energy 44 77 ▼ ✅ · Alex Nitache Connected iOS Help me balance 17 90 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4472 76 ▲ · · Ashten Pierson Connected iOS 🍎 Perform better 3768 64 ▼ · · Gage Kalley Connected iOS 🍎 Perform better 3134 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2108 75 ▲ · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 69 ▲ · · Maxwell Odden Connected — 🍎 Perform better 1934 — — · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1654 68 ▼ · · Ireland Riley Connected iOS 🍎 Perform better 1355 82 ▲ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Chris Domke Connected iOS 🍎 Perform better 742 70 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Jack Christ Connected iOS 🍎 Perform better 452 68 ▲ · · Mia Clemmer Connected iOS 🍎 Perform better 385 71 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 ▲ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 144 67 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Branden B Connected iOS 🍎 Help me balance 31 70 — · · Audrey Garton Connected iOS 🍎 Focus my energy 9 91 ▲ · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	50% 1 of 2	34162	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4619 — — · · Eli Herbert Connected iOS 🍎 Perform better 4043 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4000 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2629 67 ▼ · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 ▼ · · Reece Davidson Connected iOS 🍎 Feel less stress 1893 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1478 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1219 — — · · Sean Register JR Connected iOS 🍎 Perform better 1151 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	27%	100% 6 of 6	24563	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1046 71 ▲ ✅ · Panagiotis Pagonis Connected iOS Perform better 1 91 — ✅ · David Simonovic Connected iOS Perform better 1 81 — ✅ · Adrian Petkovic Connected iOS Help me balance 1 82 — ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4801 — — · · Moses Hipps Connected iOS 🍎 Perform better 4012 71 ▲ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3825 — — · · BJ Brown Connected iOS 🍎 Help me balance 3620 73 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3248 75 ▲ · · Latief White Connected iOS 🍎 Help me balance 2969 75 ▲ · · Ralphael Akuta Connected iOS 🍎 Perform better 1030 70 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	16990	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6083 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3582 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3540 — — · · Boden Howell Connected iOS 🍎 Help me balance 1826 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	10483	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2347 73 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2138 68 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1070 69 ▼ · · Josh Bryan Connected iOS 🍎 Help me balance 1057 66 ▼ · · Noah Smith Connected iOS 🍎 Perform better 878 79 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 ▲ · · Koree Cotton Connected iOS 🍎 Perform better 564 65 ▼ · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 305 65 ▼ · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 65 ▼ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9176	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3361 71 ▲ · · Zion Wells Connected iOS 🍎 Focus my energy 2910 73 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1608 84 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1545	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1365 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 35.8% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 138 deep-signal

1

YoungBoy Never Broke Again

3 athletes · 3 anthem songs · 2 programs

2

Drake

2 athletes · 2 anthem songs · 1 program

3

Lil Baby

2 athletes · 2 anthem songs · 2 programs

Consumers · 673 deep-signal

1

Noah Kahan

2 users · 2 anthem songs

2

SoFaygo

2 users · 1 anthem song

3

2Pac

1 user · 1 anthem song

Top Anthems

College Athletes

1

White Noise 90 Minutes

White Noise

2 athletes · 2 programs

2

1-800-273-8255 (feat. Alessia Cara & Khalid)

Logic

1 athlete · 1 program

3

10 Freaky Girls (feat. 21 Savage)

Metro Boomin

1 athlete · 1 program

Consumers

1

Count Me Out

SoFaygo

2 users

2

223's (feat. 9lokknine)

YNW Melly

1 user

3

Alexander Hamilton

Leslie Odom, Jr., Anthony Ramos, Daveed Diggs, Okieriete Onaodowan, Lin-Manuel Miranda, Phillipa Soo, Christopher Jackson & Original Broadway Cast of "Hamilton"

1 user

First Track Match

College Athletes

2 of 67

3% · current Anthem matches the first track CHRP analyzed

Consumers

6 of 107

6% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.