CHRP Command Center · Live · September 18, 2026

🚀 Live Since Aug 15

757 registered since Aug 15, 2026 · newest signup Sep 17, 2026 · 8.4/day

#

Stage

vs Prior

of Registered

1

757 Users Registered created_at_est

— start

100% 757 users

2

630 Connected Music music_platform

83% −17% drop

83% 630 users

▼ 127 didn't connect their music (17% of the prior stage)

🎧 Spotify 554 (88%) · Apple Music 76 (12%)

3

572 Analyzed a Song play_count

91% −9% drop

76% 572 users

▼ 58 didn't analyze a song (9% of the prior stage)

4

566 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 566 users

▼ 6 didn't complete their profile (1% of the prior stage)

5

53 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

9% −91% drop

7% 53 users

▼ 513 didn't view their dashboard (91% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

501 Completed Onboarding total_dashboard_visits_est

945% gain

66% 501 users

▲ +448 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

8

Fri 11

2

Sat 12

4

Sun 13

12

Mon 14

13

Tue 15

12

Wed 16

8

Thu 17

8.4 per day · 59 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

185 24%

1 song

306 40%

2+ songs

266 35%

📱 Device split

iOS

334 44%

Android

396 52%

Unknown

27 4%

🎵 Music platform

Spotify

554 73%

Apple Music

76 10%

Amazon Music

16 2%

No platform connected

111 15%

% of all 757 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 28 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 757 users

😌 Feel less stress

293 39%

⚖️ Help me balance

165 22%

🚀 Perform better

147 19%

🎯 Focus my energy

145 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,800 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 815 of 2,800 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 31% claimed (252 of 815) · 563 still to activate

Sampler

1,573

56% of classified

+22 vs 2026-09-10

Curious but Underfed

412

15% of classified

+27 vs 2026-09-10

Sleeping Gold

563

20% of classified

-1 vs 2026-09-10

Self Tracker

252

9% of classified

+13 vs 2026-09-10

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,800. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.91% of 2,609 era B2C users (1,850), against 94.14% on first_name alone (2,456); 378 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-10

+55 registered

+41 connected

-92 active 7d

-64 active 30d

+32,328 plays

-76 dashboard

+22 samplers

+27 curious

-1 sleeping gold

+13 self trackers

vs 30 days ago2026-08-18

+2,609 registered

+2,159 connected

-58 active 7d

+109 active 30d

+174,929 plays

-67 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.6% reach 100+ plays · company definition of Active

0 plays

741

26.5% of registered

1 play

953

34.0% of registered

2–9 plays

291

10.4% of registered

10–99 plays

322

11.5% of registered

100+ plays

493

17.6% of registered

Registered → 100+: 17.6% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1280

in Calvin CSV

SDK Listening

214

16.7% opted in

1787 downloaded → 484 kept it → 1280 connected music → 214 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

798

users waiting for permission

21%

accepted (213/1011)

5.2×

lift to 2+ plays

1011

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 72 · Cooling 678 · anchored to last login in export (Sep 17, 2026)

🔥 Hottest Right Now (72)

Logged in within 7 days of Sep 17, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Brittany Sells	13	0m ago	Android	Spotify	✓	Focus my energy	×××-×××-0738
Dustin Morris	4	52m ago	Android	Spotify	✓	Help me balance	×××-×××-1234
Scarlett Daniel	113	3h ago	iOS	Apple Music	✓	Perform better	×××-×××-7219
Raymond Cohen	1	3h ago	iOS	Spotify	✓	Feel less stress	×××-×××-5796
Danielle LeClair	901	5h ago	Android	Spotify	✓	Focus my energy	×××-×××-8331
Alex Foss	342	6h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
PJ Dombrowski	189	8h ago	Unknown	Apple Music	✓	Feel less stress	×××-×××-2088
Mark Winkle	39	10h ago	iOS	Apple Music	✓	Perform better	×××-×××-7060
Lucero Arciniega	5	16h ago	Android	Spotify	✓	Focus my energy	×××-×××-9143
Anderson Templeton	4	18h ago	Android	Spotify	✓	Help me balance	×××-×××-6015
Lilly Brock	1,897	18h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-7940
Emily Davis	1	20h ago	Android	Spotify	✓	Focus my energy	×××-×××-0014
Sarah D	1	21h ago	Android	Spotify	✓	Feel less stress	×××-×××-5542
LaVonda Davis	1	21h ago	Android	Spotify	✓	Help me balance	×××-×××-8676
Patrick Warden	176	23h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2518
Nika Gerrish	3	24h ago	Android	Spotify	✓	Feel less stress	×××-×××-0429
Ann Zifchak	1	30h ago	Android	Spotify	✓	Feel less stress	×××-×××-8468
Joshua Pearce	3	31h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3135
Lunette Ramos	1	32h ago	Android	Spotify	✓	Help me balance	×××-×××-2015
Stacey Jackson	1,623	35h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9452
Gabe Cooper	1	40h ago	Android	Spotify	✓	Feel less stress	×××-×××-6971
Keith Greer	3	41h ago	Android	Spotify	✓	Perform better	×××-×××-5283
Abby Robinson	213	43h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4576
Ash Dummer	3	44h ago	Android	Spotify	✓	Help me balance	×××-×××-6792
Colin Hurlow-Paonessa	1	46h ago	iOS	Spotify	✓	Focus my energy	×××-×××-5545

🧊 Cooling Off (678)

Last login 8–30 days before Sep 17, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Alora Tortorelli Cruz	123	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-3755
Megan Click	101	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-8297
Tristan Nichols	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-9132
Devin Hap	324	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-2004
James Jensen	1	8d ago	Android	Spotify	—	Perform better	—
Skyler Wallace	2	8d ago	iOS	Spotify	—	Perform better	×××-×××-8194
tristyn cardell	77	8d ago	Android	Spotify	—	Focus my energy	×××-×××-4326
Artie Blum	124	8d ago	iOS	Spotify	—	Help me balance	×××-×××-5956
Sophie Stramel	124	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-4998
Tiger Lily	1	8d ago	Android	Spotify	—	Focus my energy	×××-×××-7225
jason holbrook	1	8d ago	Android	Spotify	—	Help me balance	—
Jackie ODell	1	8d ago	Android	Spotify	—	Perform better	×××-×××-2589
Tanner Mandzij	16	8d ago	Android	Spotify	—	Help me balance	×××-×××-2519
Casey Antlers	2,717	8d ago	Android	Spotify	—	Perform better	×××-×××-6648
Lori Brooks	2	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-8413
Isaiah	0	8d ago	iOS	—	—	Focus my energy	—
Lauren Moore	18	8d ago	Android	Spotify	—	Focus my energy	×××-×××-9891
Justin Venosa	1	8d ago	Android	Spotify	—	Perform better	×××-×××-5949
Sabrina Campbell	44	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-2127
Felix Vance	146	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-5509
Thomas JK	1	8d ago	iOS	Spotify	—	Feel less stress	—
Kahlil Alicea	3	8d ago	iOS	Spotify	—	Perform better	×××-×××-3033
Brayden Stiltner	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-4212
Adolfo becerril	0	8d ago	Android	Spotify	—	Focus my energy	—
bryan card	1	8d ago	Android	Spotify	—	Help me balance	—

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

191

7%

users with org codes · 14 orgs

B2C Registered

2609

93%

consumer · registered 2,609

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2838 · Organic: 1180 · Total attributed: 4027
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-17

This week vs last week

Weekly Spend

$548.27

Weekly Installs

50

Weekly CPI

$10.97

Meta-attributed Installs

2838

Full Apostle Metrics

Total Spend

$13,978.49

Meta-attributed Installs

2838

Organic Installs

1180

Cost/Install

$4.93

Registrations

2632

Cost/Reg

—

Impressions

597,052

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,428,914 total plays · 223 active 7d

🎵 Listening

1,428,914

total plays all time · 629 avg per active user

📊 Opening Dashboard

75

views in last 7 days

🧠 KNOWING

75

of 2266 checked their dashboard this week (3%)

🎯 DOING

3

opened a playlist this week (0%)

Active 7d

223

Active 30d

740

Dormant

1526 (67%)

🧭 Device × Music Service

2,609 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

754

29% of all B2C users

iOS · Apple Music

309

12% of all B2C users

Android · Spotify

1,007

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 533 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,609 B2C users

Spotify

1,822 70%

Apple Music

337 13%

Amazon Music

54 2%

No platform connected

396 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 104 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,557 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2533 99%

1-2 visits

21 1%

3-6 visits

3 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-11 and 2026-09-18 snapshots — actual return visits in the window, not a lifetime total. 2533 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,800 era users · device_model × music_platform × media SDK · anchored Sep 17, 2026

iOS · Spotify

90 avg plays · 2% active 7d · 2% dashboard

831 30%

iOS · Apple Music

1,134 avg plays · 36% active 7d · 5% dashboard

403 14%

Android · Spotify (media SDK on)

110 avg plays · 7% active 7d · 7% dashboard

213 8%

Android · Spotify (media SDK off)

37 avg plays · 2% active 7d · 2% dashboard

798 28%

Android · Apple Music

1,145 avg plays · 33% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

125 avg plays · 2% active 7d · 1% dashboard

549 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

213 21%

110 avg plays · 7% active 7d · 7% dashboard

Permission OFF

no passive playback signal

798 79%

37 avg plays · 2% active 7d · 2% dashboard

79% of the 1,011 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	831	30%	90	18	2%	2%
iOS · Apple Music	403	14%	1,134	144	36%	5%
Android · Spotify (media SDK on)	213	8%	110	15	7%	7%
Android · Spotify (media SDK off)	798	28%	37	15	2%	2%
Android · Apple Music	6	0%	1,145	2	33%	0%
Bailed during onboarding — no device or music connected	549	20%	125	13	2%	1%
Total	2,800	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

191

7% · organization_code set, test orgs excluded

D2C · direct

2609

93% · no organization_code

Meta-attributed installs

2,838

71% of attributed installs

Organic installs

1,180

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-17) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

72 dashboard views · 2 playlist opens this week

EPI Improving

47

score up vs last period

EPI Stable

146

no change

EPI Declining

51

score down vs last period

72 opened dashboard this week · 2 opened playlist

🏢 B2B Engine

14 orgs · 187 users · 181 connected

Total Users

187

14 orgs

Connected

181

97% rate

Total Plays

222343

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	0%	67% 2 of 3	78897	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Parker Rhee Connected iOS 🍎 Perform better 7686 — — · · Jason Amador Connected iOS 🍎 Perform better 6344 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5808 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5715 — — · · TODD OKESON Connected iOS 🍎 Help me balance 5353 — — · · Brenda Brown Connected iOS 🍎 Perform better 3983 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3367 69 ▲ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2824 — — · · Addie Carr Connected iOS 🍎 Perform better 2735 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2261 68 ▼ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Drew Bryson Connected iOS 🍎 Perform better 1641 66 ▼ · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1135 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1070 — — · · Honey Brown Connected iOS 🍎 Help me balance 829 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	53	53	100%	8%	87% 20 of 23	41431	HEALTHY
53 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ahry Comer Connected iOS Feel less stress 893 71 — ✅ · Triston Miller Connected iOS 🍎 Perform better 508 86 — ✅ · Abby Robinson Connected iOS Feel less stress 213 73 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 144 77 ▲ ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4572 71 ▼ · · Ashten Pierson Connected iOS 🍎 Perform better 3807 64 ▼ · · Gage Kalley Connected iOS 🍎 Perform better 3142 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2116 76 ▲ · · Maxwell Odden Connected — 🍎 Perform better 2058 — — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 ▲ · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1687 68 ▼ · · Ireland Riley Connected iOS 🍎 Perform better 1435 74 ▼ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Chris Domke Connected iOS 🍎 Perform better 787 70 ▲ · · Jack Christ Connected iOS 🍎 Perform better 483 68 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 471 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 ▲ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 171 67 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Sophie Stramel Connected iOS 🍎 Focus my energy 124 66 ▼ · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 70 — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 44 77 ▼ · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Alex Nitache Connected iOS Help me balance 17 — — · · Audrey Garton Connected iOS 🍎 Focus my energy 10 91 ▲ · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	34844	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4780 — — · · Eli Herbert Connected iOS 🍎 Perform better 4169 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4022 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2711 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 ▼ · · Reece Davidson Connected iOS 🍎 Feel less stress 1984 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1560 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1266 — — · · Sean Register JR Connected iOS 🍎 Perform better 1222 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	27%	100% 6 of 6	25003	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1072 71 ▲ ✅ · Panagiotis Pagonis Connected iOS Perform better 1 91 — ✅ · David Simonovic Connected iOS Perform better 1 81 — ✅ · Adrian Petkovic Connected iOS Help me balance 1 82 — ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4825 — — · · Moses Hipps Connected iOS 🍎 Perform better 4113 71 ▲ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3856 — — · · BJ Brown Connected iOS 🍎 Help me balance 3624 73 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3439 75 ▲ · · Latief White Connected iOS 🍎 Help me balance 3032 75 ▲ · · Ralphael Akuta Connected iOS 🍎 Perform better 1030 70 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	17453	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6341 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3682 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3587 — — · · Boden Howell Connected iOS 🍎 Help me balance 1884 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	10784	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2413 74 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2244 67 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1141 73 ▲ · · Josh Bryan Connected iOS 🍎 Help me balance 1064 70 ▲ · · Noah Smith Connected iOS 🍎 Perform better 896 82 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 — · · Koree Cotton Connected iOS 🍎 Perform better 597 65 — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 305 65 — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9253	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3438 71 ▲ · · Zion Wells Connected iOS 🍎 Focus my energy 2910 73 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1608 84 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1545	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1365 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 35.5% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 140 deep-signal

1

YoungBoy Never Broke Again

4 athletes · 4 anthem songs · 3 programs

2

Kanye West

2 athletes · 2 anthem songs · 2 programs

3

Lil Baby

2 athletes · 2 anthem songs · 2 programs

Consumers · 675 deep-signal

1

Alan Jackson

2 users · 2 anthem songs

2

Don Toliver

2 users · 2 anthem songs

3

Juice WRLD

2 users · 2 anthem songs

Top Anthems

College Athletes

All different this snapshot
69 athletes · 69 different anthems

Consumers

1

Count Me Out

SoFaygo

2 users

2

Meet Me in the Woods

Lord Huron

2 users

3

2step (feat. Lil Baby)

Ed Sheeran

1 user

First Track Match

College Athletes

1 of 69

1% · current Anthem matches the first track CHRP analyzed

Consumers

1 of 99

1% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.