CHRP Command Center · Live · September 19, 2026

🚀 Live Since Aug 15

767 registered since Aug 15, 2026 · newest signup Sep 18, 2026 · 8.7/day

#

Stage

vs Prior

of Registered

1

767 Users Registered created_at_est

— start

100% 767 users

2

639 Connected Music music_platform

83% −17% drop

83% 639 users

▼ 128 didn't connect their music (17% of the prior stage)

🎧 Spotify 562 (88%) · Apple Music 77 (12%)

3

580 Analyzed a Song play_count

91% −9% drop

76% 580 users

▼ 59 didn't analyze a song (9% of the prior stage)

4

574 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 574 users

▼ 6 didn't complete their profile (1% of the prior stage)

5

53 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

9% −91% drop

7% 53 users

▼ 521 didn't view their dashboard (91% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

508 Completed Onboarding total_dashboard_visits_est

958% gain

66% 508 users

▲ +455 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

2

Sat 12

4

Sun 13

12

Mon 14

13

Tue 15

12

Wed 16

9

Thu 17

9

Fri 18

8.7 per day · 61 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

187 24%

1 song

310 40%

2+ songs

270 35%

📱 Device split

iOS

335 44%

Android

405 53%

Unknown

27 4%

🎵 Music platform

Spotify

562 73%

Apple Music

77 10%

Amazon Music

16 2%

No platform connected

112 15%

% of all 767 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 28 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 767 users

😌 Feel less stress

297 39%

⚖️ Help me balance

166 22%

🚀 Perform better

149 19%

🎯 Focus my energy

148 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,810 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 817 of 2,810 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 31% claimed (256 of 817) · 561 still to activate

Sampler

1,576

56% of classified

+21 vs 2026-09-11

Curious but Underfed

417

15% of classified

+27 vs 2026-09-11

Sleeping Gold

561

20% of classified

-4 vs 2026-09-11

Self Tracker

256

9% of classified

+16 vs 2026-09-11

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,810. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.94% of 2,619 era B2C users (1,858), against 94.16% on first_name alone (2,466); 379 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-11

+57 registered

+44 connected

-93 active 7d

-73 active 30d

+32,067 plays

-67 dashboard

+21 samplers

+27 curious

-4 sleeping gold

+16 self trackers

vs 30 days ago2026-08-19

+678 registered

+565 connected

-63 active 7d

+97 active 30d

+174,864 plays

-58 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.6% reach 100+ plays · company definition of Active

0 plays

743

26.4% of registered

1 play

957

34.1% of registered

2–9 plays

293

10.4% of registered

10–99 plays

323

11.5% of registered

100+ plays

494

17.6% of registered

Registered → 100+: 17.6% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1289

in Calvin CSV

SDK Listening

216

16.8% opted in

1787 downloaded → 484 kept it → 1289 connected music → 216 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

804

users waiting for permission

21%

accepted (215/1019)

5.2×

lift to 2+ plays

1019

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 69 · Cooling 676 · anchored to last login in export (Sep 18, 2026)

🔥 Hottest Right Now (69)

Logged in within 7 days of Sep 18, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Jennifer Rich-Hartle	1,645	13m ago	Android	Spotify	✓	Focus my energy	×××-×××-6743
Kristina Vera	32	1h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2386
Mark Winkle	71	3h ago	iOS	Apple Music	✓	Perform better	×××-×××-7060
Thomas DAloia	4	4h ago	Android	Spotify	✓	Feel less stress	×××-×××-5439
Gabe Cooper	1	5h ago	Android	Spotify	✓	Feel less stress	×××-×××-6971
Vicki Padgett Small	1	8h ago	Android	Spotify	✓	Feel less stress	×××-×××-0551
TODD OKESON	5,373	8h ago	iOS	Apple Music	✓	Help me balance	×××-×××-3957
Zoey Stroup	2	8h ago	iOS	Spotify	✓	Perform better	×××-×××-9013
Crystal Sparks	19	8h ago	Android	Spotify	✓	Feel less stress	—
Alex Foss	369	9h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Dead Nside	4	13h ago	Android	Spotify	✓	Feel less stress	×××-×××-8193
Alexis Alexander	2	16h ago	Android	Spotify	✓	Help me balance	×××-×××-8932
michael young	1,555	17h ago	iOS	Apple Music	✓	Help me balance	×××-×××-0968
Lexi P	1	22h ago	Android	Spotify	✓	Focus my energy	×××-×××-6500
DaNeera Dufur	1	23h ago	Android	Spotify	✓	Focus my energy	×××-×××-8613
Brittany Sells	13	27h ago	Android	Spotify	✓	Focus my energy	×××-×××-0738
Dustin Morris	4	28h ago	Android	Spotify	✓	Help me balance	×××-×××-1234
Scarlett Daniel	113	30h ago	iOS	Apple Music	✓	Perform better	×××-×××-7219
Raymond Cohen	1	31h ago	iOS	Spotify	✓	Feel less stress	×××-×××-5796
Danielle LeClair	901	32h ago	Android	Spotify	✓	Focus my energy	×××-×××-8331
PJ Dombrowski	205	35h ago	Unknown	Apple Music	✓	Feel less stress	×××-×××-2088
Lucero Arciniega	5	44h ago	Android	Spotify	✓	Focus my energy	×××-×××-9143
Anderson Templeton	4	45h ago	Android	Spotify	✓	Help me balance	×××-×××-6015
Lilly Brock	1,898	45h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-7940
Emily Davis	1	47h ago	Android	Spotify	✓	Focus my energy	×××-×××-0014

🧊 Cooling Off (676)

Last login 8–30 days before Sep 18, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Noah Stines	0	8d ago	Android	—	—	Focus my energy	—
Buddy Arth	49	8d ago	Android	Spotify	—	Focus my energy	×××-×××-4065
Jessica Holstein	3	8d ago	Android	Spotify	—	Feel less stress	×××-×××-7335
marty boyer	17	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-4838
David Shekhtman	17	8d ago	iOS	Spotify	—	Perform better	×××-×××-0643
Teather Peoples	1	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-5941
Keys 369	1	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-0832
demiah archie	8	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-8814
Marinelly Torres	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-2977
Sarah-Claire Hull	1	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-5996
Zach Daniels	29	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-1576
Dylan Newton	2	8d ago	Android	Spotify	—	Perform better	×××-×××-1910
Jerick Groesbeck	232	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-4042
Jennifer Gohl	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-9704
Johnathan Otter	50	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-9053
Vishav Ranta	1	8d ago	Unknown	Spotify	—	Help me balance	×××-×××-4567
Erin S	2	8d ago	Android	Spotify	—	Feel less stress	×××-×××-9586
—	0	8d ago	iOS	—	—	Perform better	—
Aiden Erwin	2	8d ago	Android	Spotify	—	Feel less stress	×××-×××-5959
Katie Cooper	0	9d ago	Android	—	—	Help me balance	—
ahiza garcia	87	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-5059
Tabitha Cole	1	9d ago	Android	Spotify	—	Perform better	—
John McCoard	0	9d ago	Android	Spotify	—	Perform better	—
Alora Tortorelli Cruz	123	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-3755
Megan Click	101	9d ago	iOS	Spotify	—	Focus my energy	×××-×××-8297

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

191

7%

users with org codes · 14 orgs

B2C Registered

2619

93%

consumer · registered 2,619

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2847 · Organic: 1185 · Total attributed: 4041
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-18

This week vs last week

Weekly Spend

$621.65

Weekly Installs

50

Weekly CPI

$12.43

Meta-attributed Installs

2847

Full Apostle Metrics

Total Spend

$14,096.84

Meta-attributed Installs

2847

Organic Installs

1185

Cost/Install

$4.95

Registrations

2638

Cost/Reg

—

Impressions

600,609

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,434,181 total plays · 214 active 7d

🎵 Listening

1,434,181

total plays all time · 630 avg per active user

📊 Opening Dashboard

73

views in last 7 days

🧠 KNOWING

73

of 2274 checked their dashboard this week (3%)

🎯 DOING

5

opened a playlist this week (0%)

Active 7d

214

Active 30d

724

Dormant

1550 (68%)

🧭 Device × Music Service

2,619 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

754

29% of all B2C users

iOS · Apple Music

310

12% of all B2C users

Android · Spotify

1,015

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 534 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,619 B2C users

Spotify

1,830 70%

Apple Music

338 13%

Amazon Music

54 2%

No platform connected

397 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 104 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,559 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2535 99%

1-2 visits

20 1%

3-6 visits

3 0%

7+ visits (daily+)

1 0%

Per-user change in total_dashboard_visits_est between the 2026-09-12 and 2026-09-19 snapshots — actual return visits in the window, not a lifetime total. 2535 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,810 era users · device_model × music_platform × media SDK · anchored Sep 18, 2026

iOS · Spotify

90 avg plays · 2% active 7d · 2% dashboard

831 30%

iOS · Apple Music

1,138 avg plays · 34% active 7d · 4% dashboard

404 14%

Android · Spotify (media SDK on)

109 avg plays · 8% active 7d · 8% dashboard

215 8%

Android · Spotify (media SDK off)

38 avg plays · 2% active 7d · 2% dashboard

804 29%

Android · Apple Music

1,146 avg plays · 33% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

126 avg plays · 2% active 7d · 0% dashboard

550 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

215 21%

109 avg plays · 8% active 7d · 8% dashboard

Permission OFF

no passive playback signal

804 79%

38 avg plays · 2% active 7d · 2% dashboard

79% of the 1,019 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	831	30%	90	14	2%	2%
iOS · Apple Music	404	14%	1,138	137	34%	4%
Android · Spotify (media SDK on)	215	8%	109	18	8%	8%
Android · Spotify (media SDK off)	804	29%	38	15	2%	2%
Android · Apple Music	6	0%	1,146	2	33%	0%
Bailed during onboarding — no device or music connected	550	20%	126	12	2%	0%
Total	2,810	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

191

7% · organization_code set, test orgs excluded

D2C · direct

2619

93% · no organization_code

Meta-attributed installs

2,847

71% of attributed installs

Organic installs

1,185

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-18) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

69 dashboard views · 4 playlist opens this week

EPI Improving

49

score up vs last period

EPI Stable

142

no change

EPI Declining

47

score down vs last period

69 opened dashboard this week · 4 opened playlist

🏢 B2B Engine

14 orgs · 187 users · 181 connected

Total Users

187

14 orgs

Connected

181

97% rate

Total Plays

223808

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	67% 2 of 3	79100	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD OKESON Connected iOS 🍎 Help me balance 5373 — — ✅ · Parker Rhee Connected iOS 🍎 Perform better 7687 — — · · Jason Amador Connected iOS 🍎 Perform better 6344 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5871 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5734 — — · · Brenda Brown Connected iOS 🍎 Perform better 4057 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3367 69 ▲ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2824 — — · · Addie Carr Connected iOS 🍎 Perform better 2736 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2261 68 ▼ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Drew Bryson Connected iOS 🍎 Perform better 1644 66 ▼ · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1138 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1070 — — · · Honey Brown Connected iOS 🍎 Help me balance 848 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	53	53	100%	8%	91% 20 of 22	41793	HEALTHY
53 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ahry Comer Connected iOS Feel less stress 893 71 — ✅ · Triston Miller Connected iOS 🍎 Perform better 592 86 — ✅ · Abby Robinson Connected iOS Feel less stress 213 73 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 144 77 ▲ ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4608 71 ▼ · · Ashten Pierson Connected iOS 🍎 Perform better 3809 — — · · Gage Kalley Connected iOS 🍎 Perform better 3143 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2188 76 ▲ · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Maxwell Odden Connected — 🍎 Perform better 2097 — — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 ▲ · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1687 68 ▼ · · Ireland Riley Connected iOS 🍎 Perform better 1481 74 ▼ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Chris Domke Connected iOS 🍎 Perform better 821 70 ▲ · · Jack Christ Connected iOS 🍎 Perform better 483 89 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 471 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 ▲ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 171 67 ▼ · · Sophie Stramel Connected iOS 🍎 Focus my energy 159 66 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 70 — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 57 67 ▼ · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Alex Nitache Connected iOS Help me balance 17 — — · · Audrey Garton Connected iOS 🍎 Focus my energy 10 91 ▲ · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	35065	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4880 — — · · Eli Herbert Connected iOS 🍎 Perform better 4183 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4035 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2796 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 ▼ · · Reece Davidson Connected iOS 🍎 Feel less stress 1988 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1560 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1266 — — · · Sean Register JR Connected iOS 🍎 Perform better 1227 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	25288	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1129 70 ▼ ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4883 — — · · Moses Hipps Connected iOS 🍎 Perform better 4172 71 ▲ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3862 — — · · BJ Brown Connected iOS 🍎 Help me balance 3624 73 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3481 75 ▲ · · Latief White Connected iOS 🍎 Help me balance 3095 75 ▲ · · Ralphael Akuta Connected iOS 🍎 Perform better 1030 70 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Panagiotis Pagonis Connected iOS Perform better 1 — — · · David Simonovic Connected iOS Perform better 1 — — · · Adrian Petkovic Connected iOS Help me balance 1 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	17711	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6513 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3729 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3587 — — · · Boden Howell Connected iOS 🍎 Help me balance 1923 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	10817	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2414 74 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2251 67 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1144 73 ▲ · · Josh Bryan Connected iOS 🍎 Help me balance 1068 70 ▲ · · Noah Smith Connected iOS 🍎 Perform better 913 82 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 — · · Koree Cotton Connected iOS 🍎 Perform better 597 65 — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 306 65 — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9325	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3502 67 ▼ · · Zion Wells Connected iOS 🍎 Focus my energy 2918 72 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1608 66 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1396 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 35.3% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 140 deep-signal

1

Kanye West

2 athletes · 2 anthem songs · 2 programs

2

Morgan Wallen

2 athletes · 2 anthem songs · 2 programs

3

Noah Kahan

2 athletes · 2 anthem songs · 2 programs

Consumers · 677 deep-signal

1

Don Toliver

2 users · 2 anthem songs

2

Jack Harlow

2 users · 1 anthem song

3

3 Doors Down

1 user · 1 anthem song

Top Anthems

College Athletes

All different this snapshot
68 athletes · 68 different anthems

Consumers

1

Tyler Herro

Jack Harlow

2 users

2

5X

Don Toliver

1 user

3

A Real Man

Dax

1 user

First Track Match

College Athletes

2 of 68

3% · current Anthem matches the first track CHRP analyzed

Consumers

1 of 93

1% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.