CHRP Command Center · Live · September 26, 2026

🎵

CHRP users have turned 1,465,620 songs into emotional signal

1,465,620

played in their world — Spotify, Apple Music, Amazon Music — woven into their EPI

242 active 7d · 644 active 30d · 2349 all time

📱

Downloads · Since 4/27

4538

iOS 2264 · Android 2274

Store numbers verified iOS Sep 24 · Android Sep 22

+89 registrations this week · 60% registered

🎯

30-Day Active Users

644

Target: 250,000

B2B: 93 (14%) · D2C free: 551 (86%)
DAU: 19
Viewed Dashboard 7d · Org 4% · Direct 4%

🎯 250K MAU

Gap: 249356 · Need 2398 net/week over 24 months

644 / 250,000 (0.26%)

✅ What's Working

4538

App Downloads

Store numbers verified iOS Sep 24 · Android Sep 22

+19 registered vs prior week

60%

Registration Rate

of downloads → registered · up from 46% in May ✅

242

Active Users 7d

242 active 7d

186/192

B2B Connected

97% connection rate

42/42

coacho org

80986 total plays · 100% connected

$5.10

CPI (AppsFlyer-attributed)

cost per attributed install · since Apr 27

$29.96

Cost per Active User

100+ plays = Active · Meta era spend

1,465,620

Total Plays

growing daily

Viewed Dashboard 7d

96 of 2348 connected

🚀 Live Since Aug 15

858 registered since Aug 15, 2026 · newest signup Sep 25, 2026 · 13.3/day

Stage

vs Prior

of Registered

858 Users Registered created_at_est

— start

100% 858 users

717 Connected Music music_platform

84% −16% drop

84% 717 users

▼ 141 didn't connect their music (16% of the prior stage)

🎧 Spotify 628 (88%) · Apple Music 89 (12%)

649 Analyzed a Song play_count

91% −9% drop

76% 649 users

▼ 68 didn't analyze a song (9% of the prior stage)

641 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 641 users

▼ 8 didn't complete their profile (1% of the prior stage)

555 Completed Onboarding total_dashboard_visits_est

87% −13% drop

65% 555 users

▼ 86 didn't complete onboarding (13% of the prior stage)

👁 Viewed dashboard this week: 85 of 858 (10%) · recency stat (has_dashboard_viewed_in_last_7_days), not a funnel stage

📈 Daily registrations · last 7 days

Sat 19

Sun 20

Mon 21

Tue 22

Wed 23

Thu 24

Fri 25

13.3 per day · 93 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

209 24%

1 song

348 41%

2+ songs

301 35%

📱 Device split

iOS

395 46%

Android

429 50%

Unknown

34 4%

🎵 Music platform

Spotify

628 73%

Apple Music

89 10%

Amazon Music

20 2%

No platform connected

121 14%

% of all 858 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 30 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 858 users

😌 Feel less stress

332 39%

⚖️ Help me balance

190 22%

🚀 Perform better

165 19%

🎯 Focus my energy

161 19%

• Not Set

10 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,906 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 845 of 2,906 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 34% claimed (285 of 845) · 560 still to activate

Sampler

1,605

55% of classified

+29 vs 2026-09-18

Curious but Underfed

456

16% of classified

+39 vs 2026-09-18

Sleeping Gold

560

19% of classified

-1 vs 2026-09-18

Self Tracker

285

10% of classified

+29 vs 2026-09-18

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,906. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 41% of downloads

Stage

vs Prior

of Downloads

4,538 Downloads canonical_downloads_total

— start

100% 4,538 users

1,852 Users Registered created_at_est

41% −59% drop

41% 1,852 users

▼ 2,686 didn't register an account (59% of the prior stage)

1,529 Connected Music music_platform

83% −17% drop

34% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

1,303 Analyzed a Song play_count

85% −15% drop

29% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

28% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.03% of 2,710 era B2C users (1,925), against 94.13% on first_name alone (2,551); 390 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-18

+91 registered

+78 connected

+28 active 7d

-80 active 30d

+31,439 plays

+23 dashboard

+29 samplers

+39 curious

-1 sleeping gold

+29 self trackers

vs 30 days ago2026-08-27

+517 registered

+434 connected

-85 active 7d

-37 active 30d

+154,332 plays

-80 dashboard

+156 samplers

+250 curious

-12 sleeping gold

+152 self trackers

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.2% reach 100+ plays · company definition of Active · of 2906 registered incl. B2B

0 plays

765

26.3% of registered (incl. B2B)

1 play

995

34.2% of registered (incl. B2B)

2–9 plays

301

10.4% of registered (incl. B2B)

10–99 plays

344

11.8% of registered (incl. B2B)

100+ plays

501

17.2% of registered (incl. B2B)

Registered → 100+: 17.2% · This is the number the team improves.

🤖 Android Funnel · downloaded → connected music → still installed

Play Console → Calvin CSV → Play Console installed audience

Downloaded

2274

Play Console · since Apr 27

Connected Music

1045

Android users with a music service · Calvin CSV

Still installed (Play Console, current)

556

75.5% of downloads removed

🎧 SDK listening: 218 of 1045 Android users with connected music (20.9%) · mw_permission_ever_enabled · the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.1× lift to 2+ plays

821

users waiting for permission

21%

accepted (218/1039)

5.1×

lift to 2+ plays

1039

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 96 · Cooling 526 · anchored to last login in export (Sep 25, 2026)

🔥 Hottest Right Now (96)

Logged in within 7 days of Sep 25, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
william C.	1	0m ago	Android	Spotify	✓	Help me balance
Bethany M.	1	0m ago	Android	Spotify	✓	Feel less stress
josh D.	35	1h ago	iOS	Apple Music	✓	Feel less stress
Kedeisha F.	1	2h ago	iOS	Spotify	✓	Help me balance
Geoffrey S.	1	2h ago	iOS	Spotify	✓	Feel less stress
Ivory Y.	67	3h ago	iOS	Apple Music	✓	Feel less stress
Mark J.	78	3h ago	iOS	Apple Music	✓	Feel less stress
Zach D.	83	3h ago	iOS	Spotify	✓	Focus my energy
Christine J.	7	3h ago	iOS	Spotify	✓	Perform better
Brian W.	14	4h ago	iOS	Apple Music	✓	Feel less stress
David C.	1	4h ago	iOS	Spotify	✓	Help me balance
Lyle P.	1	5h ago	iOS	Spotify	✓	Perform better
James V.	1	6h ago	iOS	Spotify	✓	Help me balance
Nancy A.	1	9h ago	iOS	Spotify	✓	Help me balance
Dylan B.	44	11h ago	iOS	Apple Music	✓	Feel less stress
Ashley R.	73	11h ago	iOS	Apple Music	✓	Perform better
Maya H.	520	11h ago	Android	Spotify	✓	Focus my energy
Dante R.	21	13h ago	iOS	Apple Music	✓	Perform better
Joe K.	1	14h ago	Android	Spotify	✓	Perform better
Valerie H.	1	17h ago	iOS	Spotify	✓	Help me balance
Andrew M.	1	20h ago	iOS	Spotify	✓	Perform better
Sarah N.	16	21h ago	Android	Spotify	✓	Perform better
David C.	295	27h ago	Unknown	Spotify	✓	Focus my energy
Danielle L.	922	27h ago	Android	Spotify	✓	Focus my energy
Robin E.	122	28h ago	Android	Spotify	✓	Focus my energy

🧊 Cooling Off (526)

Last login 8–30 days before Sep 25, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
Brittany S.	13	8d ago	Android	Spotify	—	Focus my energy
Dustin M.	4	8d ago	Android	Spotify	—	Help me balance
Scarlett D.	136	8d ago	iOS	Apple Music	—	Perform better
Raymond C.	1	8d ago	iOS	Spotify	—	Feel less stress
Lisa F.	0	8d ago	iOS	Spotify	—	Feel less stress
PJ D.	475	8d ago	Unknown	Apple Music	—	Feel less stress
Louis L.	0	8d ago	Android	Spotify	—	Focus my energy
Lucero A.	5	8d ago	Android	Spotify	—	Focus my energy
Anderson T.	4	8d ago	Android	Spotify	—	Help me balance
Lilly B.	1,916	8d ago	iOS	Apple Music	—	Feel less stress
Maria H.	0	8d ago	Android	—	—	Perform better
Emily D.	1	8d ago	Android	Spotify	—	Focus my energy
—	1	9d ago	iOS	Spotify	—	Feel less stress
Sarah D.	1	9d ago	Android	Spotify	—	Feel less stress
LaVonda D.	1	9d ago	Android	Spotify	—	Help me balance
Victoria G.	0	9d ago	Android	Spotify	—	Focus my energy
Patrick W.	188	9d ago	iOS	Apple Music	—	Feel less stress
Nika G.	3	9d ago	Android	Spotify	—	Feel less stress
Pino A.	0	9d ago	iOS	Spotify	—	Feel less stress
Ann Z.	1	9d ago	Android	Spotify	—	Feel less stress
jimmy S.	0	9d ago	iOS	Spotify	—	Perform better
Joshua P.	3	9d ago	iOS	Spotify	—	Feel less stress
Lunette R.	1	9d ago	Android	Spotify	—	Help me balance
Stacey J.	2,365	9d ago	iOS	Apple Music	—	Feel less stress
Keith G.	3	9d ago	Android	Spotify	—	Perform better

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

4538 total · B2B + B2C split · Meta Ads performance

B2B Registered

196

users with org codes · 15 orgs

B2C Registered

2710

93%

consumer · registered 2,710

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2941 · Organic: 1230 · Total attributed: 4181
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-25

This week vs last week

Weekly Spend

$936.46

Weekly InstallsMeta-reported

108

Weekly CPIMeta-reported

$8.67

Meta-attributed Installs

2941

Full Apostle Metrics

Total Spend

$15,011.45

Meta-attributed Installs

2941

Organic Installs

1230

Cost/Install

$5.10

RegistrationsMeta-reported

2766

Cost/RegMeta-reported

$5.43

Impressions

622,251

CPM

$24.12

Yesterday Spend

$135.74

🎧 Active User Engagement

1,465,620 total plays · 242 active 7d

🎵 Listening

1,465,620

total plays all time · 624 avg per active user

📊 Opening Dashboard

views in last 7 days

🧠 KNOWING

of 2348 checked their dashboard this week (4%)

🎯 DOING

opened a playlist this week (0%)

Active 7d

242

Active 30d

644

Dormant

1704 (73%)

🧭 Device × Music Service

2,710 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

796

29% of all B2C users

iOS · Apple Music

320

12% of all B2C users

Android · Spotify

1,035

38% of all B2C users

Android · Apple Music

0% of all B2C users

Bailed during onboarding — no device or music connected 553 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,710 B2C users

Spotify

1,896 70%

Apple Music

350 13%

Amazon Music

58 2%

No platform connected

406 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 106 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,625 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2598 99%

1-2 visits

23 1%

3-6 visits

4 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-19 and 2026-09-26 snapshots — actual return visits in the window, not a lifetime total. 2598 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,906 era users · device_model × music_platform × media SDK · anchored Sep 25, 2026

iOS · Spotify

86 avg plays · 5% active 7d · 5% dashboard

873 30%

iOS · Apple Music

1,155 avg plays · 35% active 7d · 5% dashboard

419 14%

Android · Spotify (media SDK on)

108 avg plays · 5% active 7d · 6% dashboard

218 8%

Android · Spotify (media SDK off)

37 avg plays · 2% active 7d · 2% dashboard

821 28%

Android · Apple Music

1,239 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

569 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

218 21%

108 avg plays · 5% active 7d · 6% dashboard

Permission OFF

no passive playback signal

821 79%

37 avg plays · 2% active 7d · 2% dashboard

79% of the 1,039 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	873	30%	86	43	5%	5%
iOS · Apple Music	419	14%	1,155	148	35%	5%
Android · Spotify (media SDK on)	218	8%	108	10	5%	6%
Android · Spotify (media SDK off)	821	28%	37	14	2%	2%
Android · Apple Music	6	0%	1,239	3	50%	0%
Bailed during onboarding — no device or music connected	569	20%	129	12	2%	1%
Total	2,906	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

196

7% · organization_code set, test orgs excluded

D2C · direct

2710

93% · no organization_code

Meta-attributed installs

2,941

71% of attributed installs

Organic installs

1,230

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-25) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

96 dashboard views · 5 playlist opens this week

EPI Improving

score up vs last period

EPI Stable

172

no change

EPI Declining

score down vs last period

96 opened dashboard this week · 5 opened playlist

🏢 B2B Engine

15 orgs · 192 users · 186 connected

Total Users

192

15 orgs

Connected

186

97% rate

Total Plays

236321

all orgs

Unconnected

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	0%	100% 3 of 3	80986	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Parker R. Connected iOS 🍎 Perform better 7728 — — · · Jason A. Connected iOS 🍎 Perform better 6447 — — · · Troy P. Connected iOS 🍎 Focus my energy 6267 — — · · Kobe S. Connected iOS 🍎 Focus my energy 6179 — — · · Lexi L. Connected iOS 🍎 Focus my energy 5797 — — · · TODD O. Connected iOS 🍎 Help me balance 5637 66 ▼ · · Brenda B. Connected iOS 🍎 Perform better 4472 — — · · Jordan J. Connected iOS 🍎 Help me balance 3664 — — · · ava L. Connected iOS 🍎 Focus my energy 3416 66 ▼ · · Danny G. Connected iOS Feel less stress 3243 — — · · Nick R. Connected iOS 🍎 Focus my energy 2900 — — · · Addie C. Connected iOS 🍎 Perform better 2745 — — · · Mike L. Connected iOS 🍎 Feel less stress 2331 69 ▲ · · Toussaint M. Connected iOS 🍎 Perform better 2227 — — · · Gabriel R. Connected iOS Feel less stress 1995 — — · · Drew B. Connected iOS 🍎 Perform better 1916 — — · · Randy T. Connected iOS 🍎 Feel less stress 1679 — — · · Byron S. Connected iOS 🍎 Perform better 1427 — — · · Keesha W. Connected — 🍎 Focus my energy 1399 — — · · Kyle J. Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Y. Connected iOS 🍎 Help me balance 1302 — — · · Cali D. Connected iOS 🍎 Perform better 1242 — — · · Palmer J. Connected iOS 🍎 Perform better 1190 — — · · LaVall J. Connected iOS 🍎 Help me balance 1111 — — · · Honey B. Connected iOS 🍎 Help me balance 962 — — · · Vince W. Connected iOS 🍎 Help me balance 776 — — · · Zach W. Connected iOS 🍎 Help me balance 456 — — · · Kellen Q. Connected — Perform better 350 — — · · Rob S. Connected iOS 🍎 Feel less stress 305 — — · · Chris E. Connected iOS Perform better 176 — — · · Zach S. Connected iOS Feel less stress 103 — — · · Isaac D. Connected iOS Feel less stress 56 — — · · Joe B. Connected iOS Feel less stress 26 — — · · Hayden H. Connected iOS Perform better 22 — — · · Charlie E. Connected iOS Feel less stress 19 — — · · Vinson W. Connected iOS 🍎 Focus my energy 14 — — · · Ritchie M. Connected Android Focus my energy 3 — — · · Joshua C. Connected iOS Feel less stress 1 — — · · Camp W. Connected iOS Help me balance 1 — — · · Nicco P. Connected iOS 🍎 Perform better 1 67 — · · Tyler D. Connected iOS Perform better 1 — — · · Latoja S. Connected — Perform better 1 — — · ·
Game26	57	57	100%	9%	96% 22 of 23	45403	HEALTHY
57 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland R. Connected iOS 🍎 Perform better 1731 71 ▼ ✅ · Ashley R. Connected iOS 🍎 Perform better 73 79 — ✅ · Brennan W. Connected iOS 🍎 Perform better 37 72 — ✅ · josh D. Connected iOS 🍎 Feel less stress 35 83 — ✅ ✅ Dante R. Connected iOS 🍎 Perform better 21 59 — ✅ · Tyshon P. Connected iOS 🍎 Perform better 5152 — — · · Elijah G. Connected iOS 🍎 Perform better 4920 — — · · Ashten P. Connected iOS 🍎 Perform better 4238 — — · · Gage K. Connected iOS 🍎 Perform better 3159 — — · · Kaitlyn M. Connected iOS 🍎 Focus my energy 2498 83 ▲ · · Maxwell O. Connected — 🍎 Perform better 2398 — — · · Kaylee S. Connected iOS 🍎 Perform better 2148 68 — · · Torrence W. Connected — 🍎 Feel less stress 2056 — — · · Jordan A. Connected iOS 🍎 Perform better 1957 73 — · · Tyler W. Connected iOS 🍎 Perform better 1816 68 — · · Ethan C. Connected iOS Perform better 1742 — — · · Chris D. Connected iOS 🍎 Perform better 1335 67 ▼ · · Hunter A. Connected iOS 🍎 Perform better 1283 80 — · · Milou K. Connected iOS Feel less stress 1155 — — · · Griffen S. Connected iOS Feel less stress 1070 — — · · Ahry C. Connected iOS Feel less stress 893 — — · · Triston M. Connected iOS 🍎 Perform better 812 72 ▼ · · Jack C. Connected iOS 🍎 Perform better 727 74 ▼ · · Khevarus D. Connected iOS 🍎 Focus my energy 477 68 — · · Mia C. Connected iOS 🍎 Perform better 472 71 ▲ · · Kaiden B. Connected iOS 🍎 Perform better 323 81 — · · Dani W. Connected iOS Help me balance 305 — — · · Sophie S. Connected iOS 🍎 Focus my energy 279 66 — · · Avyn U. Connected iOS 🍎 Perform better 270 84 ▲ · · Liam G. Connected iOS Focus my energy 233 — — · · Abby R. Connected iOS Feel less stress 213 — — · · Sam C. Connected iOS Help me balance 204 — — · · Connor M. Connected iOS 🍎 Perform better 171 67 — · · Sabrina C. Connected iOS 🍎 Focus my energy 151 78 ▲ · · Eatoniel B. Connected iOS Feel less stress 136 — — · · Allison R. Connected iOS Perform better 135 — — · · Kylie B. Connected iOS Feel less stress 126 — — · · Branden B. Connected iOS 🍎 Help me balance 104 81 ▲ · · Jireh A. Connected iOS 🍎 Feel less stress 91 67 ▲ · · ahiza G. Connected iOS Feel less stress 87 — — · · Kendal M. Connected iOS Perform better 76 — — · · Jasmyn M. Connected iOS Focus my energy 64 — — · · Audrey G. Connected iOS 🍎 Focus my energy 53 72 ▼ · · Jake K. Connected iOS Perform better 43 — — · · Warren G. Connected iOS 🍎 Perform better 36 — — · · Esther V. Connected iOS Focus my energy 35 — — · · Mack B. Connected iOS Help me balance 32 — — · · Alex N. Connected iOS Help me balance 17 — — · · maddie P. Connected iOS Feel less stress 5 — — · · Tyler H. Connected iOS Help me balance 2 — — · · Rylan S. Connected iOS Perform better 1 — — · · Cayden leak 2. Connected iOS Help me balance 1 — — · · Clark H. Connected iOS Perform better 1 — — · · Mallory A. Connected iOS Perform better 1 — — · · Julia D. Connected iOS Help me balance 1 — — · · Noah B. Connected iOS Perform better 1 — — · · Mathew B. Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	36857	ANCHOR
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander C. Connected iOS 🍎 Perform better 5428 — — · · Eli S. Connected iOS 🍎 Perform better 5064 — — · · Eli H. Connected iOS 🍎 Perform better 4888 — — · · Cooper C. Connected iOS 🍎 Perform better 4112 — — · · TJ D. Connected — 🍎 Perform better 3967 — — · · Dillon C. Connected — 🍎 Perform better 2942 — — · · Reece D. Connected iOS 🍎 Feel less stress 2238 — — · · Stephen B. Connected iOS 🍎 Focus my energy 2144 66 — · · Cobi C. Connected iOS 🍎 Help me balance 1573 — — · · Andrew G. Connected iOS 🍎 Perform better 1371 — — · · Osmar G. Connected iOS 🍎 Perform better 1288 — — · · Sean R. Connected iOS 🍎 Perform better 1258 — — · · Brady K. Connected iOS Perform better 483 — — · · RJ J. Connected iOS Perform better 94 — — · · Torr S. Connected iOS Help me balance 4 — — · · Chris C. Connected iOS Perform better 1 — — · · Ritchie M. Connected Android Help me balance 1 — — · · Matthew S. Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	27225	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ralphael A. Connected iOS 🍎 Perform better 1121 63 ▼ ✅ · Josh R. Connected iOS 🍎 Focus my energy 4968 — — · · Moses H. Connected iOS 🍎 Perform better 4452 70 ▼ · · LaDricus P. Connected iOS 🍎 Help me balance 4315 — — · · Tre P. Connected iOS 🍎 Perform better 4201 69 ▼ · · BJ B. Connected iOS 🍎 Help me balance 3634 67 ▼ · · Latief W. Connected iOS 🍎 Help me balance 3138 65 ▼ · · Martin D. Connected iOS 🍎 Perform better 1384 70 — · · Clemson E. Connected iOS Help me balance 6 — — · · Panagiotis P. Connected iOS Perform better 1 — — · · David S. Connected iOS Perform better 1 — — · · Adrian P. Connected iOS Help me balance 1 — — · · Zack D. Connected iOS Perform better 1 — — · · Maxwell D. Connected iOS Feel less stress 1 — — · · Dillon T. Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	19526	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo A. Connected iOS 🍎 Perform better 7170 — — · · Cameron C. Connected iOS 🍎 Perform better 4303 — — · · Kaiden M. Connected iOS 🍎 Feel less stress 4016 — — · · Boden H. Connected iOS 🍎 Help me balance 2078 — — · · Jacob D. Connected iOS 🍎 Perform better 1126 — — · · Dallas H. Connected iOS 🍎 Help me balance 825 — — · · Jimmy O. Connected iOS Help me balance 1 — — · · Rohan A. Connected iOS Feel less stress 1 — — · · Evan C. Connected iOS Feel less stress 1 — — · · Eternity E. Connected iOS Perform better 1 — — · · Alex L. Connected iOS Perform better 1 — — · · Jarne Bohari E. Connected iOS Perform better 1 — — · · Zalán F. Connected iOS Feel less stress 1 — — · · Jaxson T. Connected iOS Feel less stress 1 — — · · Tristan V. Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	6%	100% 2 of 2	11989	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ade P. Connected iOS 🍎 Perform better 503 67 ▲ ✅ · Kruz M. Connected iOS 🍎 Focus my energy 2732 — — · · Jonas J. Connected iOS 🍎 Focus my energy 2693 66 ▼ · · Magoon G. Connected iOS 🍎 Perform better 1253 — — · · Josh B. Connected iOS 🍎 Help me balance 1072 — — · · Noah S. Connected iOS 🍎 Perform better 914 — — · · Theo P. Connected iOS 🍎 Perform better 768 — — · · Koree C. Connected iOS 🍎 Perform better 698 — — · · mason L. Connected iOS 🍎 Focus my energy 527 — — · · Nate K. Connected iOS 🍎 Perform better 382 — — · · Andrew J. Connected iOS Perform better 206 — — · · LaMont M. Connected iOS 🍎 Focus my energy 148 — — · · Noah M. Connected iOS Perform better 80 — — · · Amsal D. Connected iOS Help me balance 9 — — · · Brett S. Connected iOS Focus my energy 2 — — · · fabian F. Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson J. Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	50% 1 of 2	9559	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh S. Connected iOS 🍎 Feel less stress 3569 66 ▼ · · Zion W. Connected iOS 🍎 Focus my energy 3073 — — · · Luke J. Connected iOS 🍎 Feel less stress 1620 92 ▲ · · Sawyer D. Connected iOS Feel less stress 749 — — · · Kellen Q. Connected iOS Focus my energy 432 — — · · Hendrix L. Connected iOS Perform better 86 — — · · Kennedy O. Connected iOS Perform better 27 — — · · hugo T. Connected iOS Perform better 2 — — · · Devyn M. Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd W. Connected iOS 🍎 Perform better 1759 — — · · Caleb B. Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo F. Connected — 🍎 Focus my energy 1396 — — · · Lisa B. Connected iOS 🍎 Feel less stress 151 — — · · Denise D. Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul M. Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey M. Connected iOS Focus my energy 286 — — · · Luke S. Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah O. Connected iOS Perform better 126 — — · · Alessia C. Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah F. Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
UTAHVALLEYBB	1	1	100%	100%	100% 1 of 1	67	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ivory Y. Connected iOS 🍎 Feel less stress 67 83 — ✅ ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum L. Connected — Perform better 1 — — · · Laila H. Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph H. Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 34.3% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 145 deep-signal

Rod Wave

4 athletes · 3 anthem songs · 2 programs

comehelpglo

2 athletes · 1 anthem song · 1 program

Frank Ocean

2 athletes · 2 anthem songs · 2 programs

Consumers · 700 deep-signal

Ella Langley

2 users · 1 anthem song

Kendrick Lamar

2 users · 2 anthem songs

kwn

2 users · 1 anthem song

Top Anthems

College Athletes

Kiss Me Interlude

Rod Wave

2 athletes · 2 programs

onsra

comehelpglo

2 athletes · 1 program

#WHAT #U #HEARD???

UglyJosh & SOG Minion

1 athlete · 1 program

Consumers

all the girls

kwn

2 users

Choosin' Texas

Ella Langley

2 users

47th Street (feat. J. Ivy)

Lalah Hathaway

1 user

First Track Match

College Athletes

3 of 67

4% · current Anthem matches the first track CHRP analyzed

Consumers

12 of 110

11% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.

📊 Today's Signal ·

This week: ↑19 registrations · 89 registered · B2B stable

Trend: registrations ↑27% WoW · 242 active 7d · 644 active 30d · B2B 192 users across 15 orgs

Activation: 501 of 2,906 registered (incl. B2B) reached 100+ plays (17.2%)

CHRP

↗ Daily digest · #chrp-analytics

📊 CHRP Daily Digest — September 26, 2026 2,710 registered · 242 active 7d 📱 4538 downloads (iOS 2264 · Android 2274) · 89 new registrations this week · +19 registered vs prior week 🛒 B2C: 2,710 registered (60% ✅) → 2,246 connected music 🏢 B2B: 192 users · 186 connected (97%)

ORG001 + COV2025 excluded from all metrics · Since launch · April 27, 2026 ·Sources: App Store Connect · Google Play Console · Meta Ads · Calvin daily CSV