CHRP Command Center · Live · September 27, 2026

🎵

CHRP users have turned 1,469,565 songs into emotional signal

1,469,565

played in their world — Spotify, Apple Music, Amazon Music — woven into their EPI

244 active 7d · 634 active 30d · 2361 all time

📱

Downloads · Since 4/27

4538

iOS 2264 · Android 2274

Store numbers verified iOS Sep 24 · Android Sep 22

+87 registrations this week · 60% registered

🎯

30-Day Active Users

634

Target: 250,000

B2B: 92 (15%) · D2C free: 542 (85%)
DAU: 14
Viewed Dashboard 7d · Org 4% · Direct 4%

🎯 250K MAU

Gap: 249366 · Need 2398 net/week over 24 months

634 / 250,000 (0.25%)

✅ What's Working

4538

App Downloads

Store numbers verified iOS Sep 24 · Android Sep 22

+7 registered vs prior week

60%

Registration Rate

of downloads → registered · up from 46% in May ✅

244

Active Users 7d

244 active 7d

186/192

B2B Connected

97% connection rate

42/42

coacho org

81222 total plays · 100% connected

$5.11

CPI (AppsFlyer-attributed)

cost per attributed install · since Apr 27

$29.98

Cost per Active User

100+ plays = Active · Meta era spend

1,469,565

Total Plays

growing daily

Viewed Dashboard 7d

93 of 2357 connected

🚀 Live Since Aug 15

871 registered since Aug 15, 2026 · newest signup Sep 26, 2026 · 13.9/day

Stage

vs Prior

of Registered

871 Users Registered created_at_est

— start

100% 871 users

728 Connected Music music_platform

84% −16% drop

84% 728 users

▼ 143 didn't connect their music (16% of the prior stage)

🎧 Spotify 639 (88%) · Apple Music 89 (12%)

658 Analyzed a Song play_count

90% −10% drop

76% 658 users

▼ 70 didn't analyze a song (10% of the prior stage)

650 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 650 users

▼ 8 didn't complete their profile (1% of the prior stage)

562 Completed Onboarding total_dashboard_visits_est

86% −14% drop

65% 562 users

▼ 88 didn't complete onboarding (14% of the prior stage)

👁 Viewed dashboard this week: 83 of 871 (10%) · recency stat (has_dashboard_viewed_in_last_7_days), not a funnel stage

📈 Daily registrations · last 7 days

Sun 20

Mon 21

Tue 22

Wed 23

Thu 24

Fri 25

Sat 26

13.9 per day · 97 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

213 24%

1 song

356 41%

2+ songs

302 35%

📱 Device split

iOS

400 46%

Android

437 50%

Unknown

34 4%

🎵 Music platform

Spotify

639 73%

Apple Music

89 10%

Amazon Music

21 2%

No platform connected

122 14%

% of all 871 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 31 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 871 users

😌 Feel less stress

339 39%

⚖️ Help me balance

193 22%

🚀 Perform better

167 19%

🎯 Focus my energy

162 19%

• Not Set

10 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,919 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 846 of 2,919 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 34% claimed (286 of 846) · 560 still to activate

Sampler

1,611

55% of classified

+35 vs 2026-09-19

Curious but Underfed

462

16% of classified

+41 vs 2026-09-19

Sleeping Gold

560

19% of classified

-1 vs 2026-09-19

Self Tracker

286

10% of classified

+26 vs 2026-09-19

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,919. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 41% of downloads

Stage

vs Prior

of Downloads

4,538 Downloads canonical_downloads_total

— start

100% 4,538 users

1,852 Users Registered created_at_est

41% −59% drop

41% 1,852 users

▼ 2,686 didn't register an account (59% of the prior stage)

1,529 Connected Music music_platform

83% −17% drop

34% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

1,303 Analyzed a Song play_count

85% −15% drop

29% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

28% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.02% of 2,723 era B2C users (1,934), against 94.16% on first_name alone (2,564); 392 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-19

+96 registered

+82 connected

+24 active 7d

-80 active 30d

+32,613 plays

+15 dashboard

+35 samplers

+41 curious

-1 sleeping gold

+26 self trackers

vs 30 days ago2026-08-27

+530 registered

+445 connected

-83 active 7d

-47 active 30d

+158,277 plays

-83 dashboard

+162 samplers

+256 curious

-12 sleeping gold

+153 self trackers

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.3% reach 100+ plays · company definition of Active · of 2919 registered incl. B2B

0 plays

769

26.3% of registered (incl. B2B)

1 play

1003

34.4% of registered (incl. B2B)

2–9 plays

301

10.3% of registered (incl. B2B)

10–99 plays

342

11.7% of registered (incl. B2B)

100+ plays

504

17.3% of registered (incl. B2B)

Registered → 100+: 17.3% · This is the number the team improves.

🤖 Android Funnel · downloaded → connected music → still installed

Play Console → Calvin CSV → Play Console installed audience

Downloaded

2274

Play Console · since Apr 27

Connected Music

1051

Android users with a music service · Calvin CSV

Still installed (Play Console, current)

556

75.5% of downloads removed

🎧 SDK listening: 219 of 1051 Android users with connected music (20.8%) · mw_permission_ever_enabled · the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.1× lift to 2+ plays

826

users waiting for permission

21%

accepted (219/1045)

5.1×

lift to 2+ plays

1045

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 94 · Cooling 511 · anchored to last login in export (Sep 26, 2026)

🔥 Hottest Right Now (94)

Logged in within 7 days of Sep 26, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
Rebecca H.	1	0m ago	Android	Spotify	✓	Focus my energy
Christopher D.	1	3h ago	iOS	Spotify	✓	Help me balance
Naomi H.	0	4h ago	Android	—	✓	Help me balance
Megan M.	1	4h ago	Android	Spotify	✓	Help me balance
Dima K.	1	5h ago	iOS	Spotify	✓	Feel less stress
David C.	295	11h ago	iOS	Spotify	✓	Focus my energy
Ivory Y.	95	12h ago	iOS	Apple Music	✓	Feel less stress
BRYANT M.	1	12h ago	iOS	Spotify	✓	Help me balance
Brian W.	14	12h ago	iOS	Apple Music	✓	Feel less stress
James D.	1	12h ago	iOS	Spotify	✓	Feel less stress
Jayden G.	138	13h ago	Android	Spotify	✓	Perform better
Gwen D.	1	15h ago	Android	Spotify	✓	Help me balance
James V.	1	16h ago	iOS	Spotify	✓	Help me balance
Loretta A.	1	19h ago	iOS	Spotify	✓	Feel less stress
william C.	5	21h ago	Android	Spotify	✓	Help me balance
Bethany M.	1	24h ago	Android	Spotify	✓	Feel less stress
josh D.	35	25h ago	iOS	Apple Music	✓	Feel less stress
Kedeisha F.	1	26h ago	iOS	Spotify	✓	Help me balance
Geoffrey S.	1	26h ago	iOS	Spotify	✓	Feel less stress
Mark J.	101	27h ago	iOS	Apple Music	✓	Feel less stress
Zach D.	83	27h ago	iOS	Spotify	✓	Focus my energy
Christine J.	7	28h ago	iOS	Spotify	✓	Perform better
David C.	1	28h ago	Unknown	Spotify	✓	Help me balance
Lyle P.	1	29h ago	iOS	Spotify	✓	Perform better
Nancy A.	1	34h ago	iOS	Spotify	✓	Help me balance

🧊 Cooling Off (511)

Last login 8–30 days before Sep 26, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
Jeremiah L.	0	8d ago	Android	Spotify	—	Perform better
Kristina V.	32	8d ago	iOS	Apple Music	—	Feel less stress
Mark W.	71	8d ago	iOS	Apple Music	—	Perform better
Thomas D.	4	8d ago	Android	Spotify	—	Feel less stress
Gabe C.	1	8d ago	Android	Spotify	—	Feel less stress
Hiram E.	0	8d ago	Android	—	—	Feel less stress
Vicki Padgett S.	1	8d ago	Android	Spotify	—	Feel less stress
TODD O.	5,645	8d ago	iOS	Apple Music	—	Help me balance
Zoey S.	2	8d ago	iOS	Spotify	—	Perform better
Crystal S.	19	8d ago	Android	Spotify	—	Feel less stress
Alexis A.	2	8d ago	Android	Spotify	—	Help me balance
Sammie K.	1	8d ago	Android	Spotify	—	Perform better
Lexi P.	1	8d ago	Android	Spotify	—	Focus my energy
DaNeera D.	1	8d ago	Android	Spotify	—	Focus my energy
Brittany S.	13	9d ago	Android	Spotify	—	Focus my energy
Dustin M.	4	9d ago	Android	Spotify	—	Help me balance
Scarlett D.	136	9d ago	iOS	Apple Music	—	Perform better
Raymond C.	1	9d ago	iOS	Spotify	—	Feel less stress
Lisa F.	0	9d ago	iOS	Spotify	—	Feel less stress
PJ D.	507	9d ago	Unknown	Apple Music	—	Feel less stress
Louis L.	0	9d ago	Android	Spotify	—	Focus my energy
Lucero A.	5	9d ago	Android	Spotify	—	Focus my energy
Anderson T.	4	9d ago	Android	Spotify	—	Help me balance
Lilly B.	1,917	9d ago	iOS	Apple Music	—	Feel less stress
Maria H.	0	9d ago	Android	—	—	Perform better

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

4538 total · B2B + B2C split · Meta Ads performance

B2B Registered

196

users with org codes · 15 orgs

B2C Registered

2723

93%

consumer · registered 2,723

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2958 · Organic: 1232 · Total attributed: 4200
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-26

This week vs last week

Weekly Spend

$907.61

Weekly InstallsMeta-reported

117

Weekly CPIMeta-reported

$7.76

Meta-attributed Installs

2958

Full Apostle Metrics

Total Spend

$15,111.62

Meta-attributed Installs

2958

Organic Installs

1232

Cost/Install

$5.11

RegistrationsMeta-reported

2782

Cost/RegMeta-reported

$5.43

Impressions

625,024

CPM

$24.18

Yesterday Spend

$83.62

🎧 Active User Engagement

1,469,565 total plays · 244 active 7d

🎵 Listening

1,469,565

total plays all time · 622 avg per active user

📊 Opening Dashboard

views in last 7 days

🧠 KNOWING

of 2357 checked their dashboard this week (4%)

🎯 DOING

opened a playlist this week (0%)

Active 7d

244

Active 30d

634

Dormant

1723 (73%)

🧭 Device × Music Service

2,723 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

801

29% of all B2C users

iOS · Apple Music

320

12% of all B2C users

Android · Spotify

1,041

38% of all B2C users

Android · Apple Music

0% of all B2C users

Bailed during onboarding — no device or music connected 555 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,723 B2C users

Spotify

1,907 70%

Apple Music

350 13%

Amazon Music

59 2%

No platform connected

407 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 107 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,640 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2613 99%

1-2 visits

25 1%

3-6 visits

2 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-20 and 2026-09-27 snapshots — actual return visits in the window, not a lifetime total. 2613 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,919 era users · device_model × music_platform × media SDK · anchored Sep 26, 2026

iOS · Spotify

86 avg plays · 5% active 7d · 5% dashboard

878 30%

iOS · Apple Music

1,162 avg plays · 35% active 7d · 5% dashboard

419 14%

Android · Spotify (media SDK on)

108 avg plays · 5% active 7d · 6% dashboard

219 8%

Android · Spotify (media SDK off)

36 avg plays · 2% active 7d · 2% dashboard

826 28%

Android · Apple Music

1,260 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

571 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

219 21%

108 avg plays · 5% active 7d · 6% dashboard

Permission OFF

no passive playback signal

826 79%

36 avg plays · 2% active 7d · 2% dashboard

79% of the 1,045 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	878	30%	86	44	5%	5%
iOS · Apple Music	419	14%	1,162	146	35%	5%
Android · Spotify (media SDK on)	219	8%	108	12	5%	6%
Android · Spotify (media SDK off)	826	28%	36	16	2%	2%
Android · Apple Music	6	0%	1,260	3	50%	0%
Bailed during onboarding — no device or music connected	571	20%	129	11	2%	1%
Total	2,919	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

196

7% · organization_code set, test orgs excluded

D2C · direct

2723

93% · no organization_code

Meta-attributed installs

2,958

71% of attributed installs

Organic installs

1,232

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-26) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

94 dashboard views · 6 playlist opens this week

EPI Improving

score up vs last period

EPI Stable

167

no change

EPI Declining

score down vs last period

94 opened dashboard this week · 6 opened playlist

🏢 B2B Engine

15 orgs · 192 users · 186 connected

Total Users

192

15 orgs

Connected

186

97% rate

Total Plays

237576

all orgs

Unconnected

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	0%	100% 3 of 3	81222	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Parker R. Connected iOS 🍎 Perform better 7736 — — · · Jason A. Connected iOS 🍎 Perform better 6447 — — · · Troy P. Connected iOS 🍎 Focus my energy 6267 — — · · Kobe S. Connected iOS 🍎 Focus my energy 6186 — — · · Lexi L. Connected iOS 🍎 Focus my energy 5798 — — · · TODD O. Connected iOS 🍎 Help me balance 5645 66 ▼ · · Brenda B. Connected iOS 🍎 Perform better 4570 — — · · Jordan J. Connected iOS 🍎 Help me balance 3664 — — · · ava L. Connected iOS 🍎 Focus my energy 3426 81 ▲ · · Danny G. Connected iOS Feel less stress 3243 — — · · Nick R. Connected iOS 🍎 Focus my energy 2950 — — · · Addie C. Connected iOS 🍎 Perform better 2745 — — · · Mike L. Connected iOS 🍎 Feel less stress 2336 70 ▲ · · Toussaint M. Connected iOS 🍎 Perform better 2227 — — · · Gabriel R. Connected iOS Feel less stress 1995 — — · · Drew B. Connected iOS 🍎 Perform better 1956 — — · · Randy T. Connected iOS 🍎 Feel less stress 1679 — — · · Byron S. Connected iOS 🍎 Perform better 1427 — — · · Keesha W. Connected — 🍎 Focus my energy 1399 — — · · Kyle J. Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Y. Connected iOS 🍎 Help me balance 1302 — — · · Cali D. Connected iOS 🍎 Perform better 1242 — — · · Palmer J. Connected iOS 🍎 Perform better 1190 — — · · LaVall J. Connected iOS 🍎 Help me balance 1111 — — · · Honey B. Connected iOS 🍎 Help me balance 971 — — · · Vince W. Connected iOS 🍎 Help me balance 776 — — · · Zach W. Connected iOS 🍎 Help me balance 456 — — · · Kellen Q. Connected — Perform better 350 — — · · Rob S. Connected iOS 🍎 Feel less stress 305 — — · · Chris E. Connected iOS Perform better 176 — — · · Zach S. Connected iOS Feel less stress 103 — — · · Isaac D. Connected iOS Feel less stress 56 — — · · Joe B. Connected iOS Feel less stress 26 — — · · Hayden H. Connected iOS Perform better 22 — — · · Charlie E. Connected iOS Feel less stress 19 — — · · Vinson W. Connected iOS 🍎 Focus my energy 14 — — · · Ritchie M. Connected Android Focus my energy 3 — — · · Joshua C. Connected iOS Feel less stress 1 — — · · Camp W. Connected iOS Help me balance 1 — — · · Nicco P. Connected iOS 🍎 Perform better 1 67 — · · Tyler D. Connected iOS Perform better 1 — — · · Latoja S. Connected — Perform better 1 — — · ·
Game26	57	57	100%	7%	96% 22 of 23	45656	HEALTHY
57 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ashley R. Connected iOS 🍎 Perform better 113 79 — ✅ · Brennan W. Connected iOS 🍎 Perform better 57 72 — ✅ · josh D. Connected iOS 🍎 Feel less stress 35 83 — ✅ ✅ Dante R. Connected iOS 🍎 Perform better 21 59 — ✅ · Tyshon P. Connected iOS 🍎 Perform better 5211 — — · · Elijah G. Connected iOS 🍎 Perform better 4920 — — · · Ashten P. Connected iOS 🍎 Perform better 4245 — — · · Gage K. Connected iOS 🍎 Perform better 3159 — — · · Kaitlyn M. Connected iOS 🍎 Focus my energy 2542 83 ▲ · · Maxwell O. Connected — 🍎 Perform better 2402 — — · · Kaylee S. Connected iOS 🍎 Perform better 2148 68 — · · Torrence W. Connected — 🍎 Feel less stress 2056 — — · · Jordan A. Connected iOS 🍎 Perform better 1957 73 — · · Tyler W. Connected iOS 🍎 Perform better 1816 68 — · · Ethan C. Connected iOS Perform better 1742 — — · · Ireland R. Connected iOS 🍎 Perform better 1731 71 ▼ · · Chris D. Connected iOS 🍎 Perform better 1335 67 — · · Hunter A. Connected iOS 🍎 Perform better 1283 80 — · · Milou K. Connected iOS Feel less stress 1155 — — · · Griffen S. Connected iOS Feel less stress 1070 — — · · Ahry C. Connected iOS Feel less stress 893 — — · · Triston M. Connected iOS 🍎 Perform better 812 72 ▼ · · Jack C. Connected iOS 🍎 Perform better 728 74 ▼ · · Khevarus D. Connected iOS 🍎 Focus my energy 477 68 — · · Mia C. Connected iOS 🍎 Perform better 472 71 ▲ · · Kaiden B. Connected iOS 🍎 Perform better 323 81 — · · Dani W. Connected iOS Help me balance 305 — — · · Sophie S. Connected iOS 🍎 Focus my energy 280 66 — · · Avyn U. Connected iOS 🍎 Perform better 270 84 ▲ · · Liam G. Connected iOS Focus my energy 233 — — · · Abby R. Connected iOS Feel less stress 213 — — · · Sam C. Connected iOS Help me balance 204 — — · · Sabrina C. Connected iOS 🍎 Focus my energy 182 78 ▲ · · Connor M. Connected iOS 🍎 Perform better 171 67 — · · Branden B. Connected iOS 🍎 Help me balance 142 81 ▲ · · Eatoniel B. Connected iOS Feel less stress 136 — — · · Allison R. Connected iOS Perform better 135 — — · · Kylie B. Connected iOS Feel less stress 126 — — · · Jireh A. Connected iOS 🍎 Feel less stress 91 67 ▲ · · ahiza G. Connected iOS Feel less stress 87 — — · · Kendal M. Connected iOS Perform better 76 — — · · Jasmyn M. Connected iOS Focus my energy 64 — — · · Audrey G. Connected iOS 🍎 Focus my energy 61 72 ▼ · · Jake K. Connected iOS Perform better 43 — — · · Warren G. Connected iOS 🍎 Perform better 36 — — · · Esther V. Connected iOS Focus my energy 35 — — · · Mack B. Connected iOS Help me balance 32 — — · · Alex N. Connected iOS Help me balance 17 — — · · maddie P. Connected iOS Feel less stress 5 — — · · Tyler H. Connected iOS Help me balance 2 — — · · Rylan S. Connected iOS Perform better 1 — — · · Cayden leak 2. Connected iOS Help me balance 1 — — · · Clark H. Connected iOS Perform better 1 — — · · Mallory A. Connected iOS Perform better 1 — — · · Julia D. Connected iOS Help me balance 1 — — · · Noah B. Connected iOS Perform better 1 — — · · Mathew B. Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	37037	ANCHOR
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander C. Connected iOS 🍎 Perform better 5486 — — · · Eli S. Connected iOS 🍎 Perform better 5064 — — · · Eli H. Connected iOS 🍎 Perform better 4892 — — · · Cooper C. Connected iOS 🍎 Perform better 4155 — — · · TJ D. Connected — 🍎 Perform better 3967 — — · · Dillon C. Connected — 🍎 Perform better 2942 — — · · Reece D. Connected iOS 🍎 Feel less stress 2285 — — · · Stephen B. Connected iOS 🍎 Focus my energy 2144 66 — · · Cobi C. Connected iOS 🍎 Help me balance 1575 — — · · Andrew G. Connected iOS 🍎 Perform better 1371 — — · · Osmar G. Connected iOS 🍎 Perform better 1314 — — · · Sean R. Connected iOS 🍎 Perform better 1258 — — · · Brady K. Connected iOS Perform better 483 — — · · RJ J. Connected iOS Perform better 94 — — · · Torr S. Connected iOS Help me balance 4 — — · · Chris C. Connected iOS Perform better 1 — — · · Ritchie M. Connected Android Help me balance 1 — — · · Matthew S. Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	27415	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ralphael A. Connected iOS 🍎 Perform better 1121 63 ▼ ✅ · Josh R. Connected iOS 🍎 Focus my energy 4970 — — · · Moses H. Connected iOS 🍎 Perform better 4538 70 ▼ · · LaDricus P. Connected iOS 🍎 Help me balance 4338 — — · · Tre P. Connected iOS 🍎 Perform better 4224 69 ▼ · · BJ B. Connected iOS 🍎 Help me balance 3634 67 ▼ · · Latief W. Connected iOS 🍎 Help me balance 3138 65 ▼ · · Martin D. Connected iOS 🍎 Perform better 1440 70 — · · Clemson E. Connected iOS Help me balance 6 — — · · Panagiotis P. Connected iOS Perform better 1 — — · · David S. Connected iOS Perform better 1 — — · · Adrian P. Connected iOS Help me balance 1 — — · · Zack D. Connected iOS Perform better 1 — — · · Maxwell D. Connected iOS Feel less stress 1 — — · · Dillon T. Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	19731	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo A. Connected iOS 🍎 Perform better 7242 — — · · Cameron C. Connected iOS 🍎 Perform better 4416 — — · · Kaiden M. Connected iOS 🍎 Feel less stress 4016 — — · · Boden H. Connected iOS 🍎 Help me balance 2098 — — · · Jacob D. Connected iOS 🍎 Perform better 1126 — — · · Dallas H. Connected iOS 🍎 Help me balance 825 — — · · Jimmy O. Connected iOS Help me balance 1 — — · · Rohan A. Connected iOS Feel less stress 1 — — · · Evan C. Connected iOS Feel less stress 1 — — · · Eternity E. Connected iOS Perform better 1 — — · · Alex L. Connected iOS Perform better 1 — — · · Jarne Bohari E. Connected iOS Perform better 1 — — · · Zalán F. Connected iOS Feel less stress 1 — — · · Jaxson T. Connected iOS Feel less stress 1 — — · · Tristan V. Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	6%	100% 2 of 2	12069	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ade P. Connected iOS 🍎 Perform better 505 67 ▲ ✅ · Kruz M. Connected iOS 🍎 Focus my energy 2762 — — · · Jonas J. Connected iOS 🍎 Focus my energy 2732 66 ▼ · · Magoon G. Connected iOS 🍎 Perform better 1258 — — · · Josh B. Connected iOS 🍎 Help me balance 1076 — — · · Noah S. Connected iOS 🍎 Perform better 914 — — · · Theo P. Connected iOS 🍎 Perform better 768 — — · · Koree C. Connected iOS 🍎 Perform better 698 — — · · mason L. Connected iOS 🍎 Focus my energy 527 — — · · Nate K. Connected iOS 🍎 Perform better 382 — — · · Andrew J. Connected iOS Perform better 206 — — · · LaMont M. Connected iOS 🍎 Focus my energy 148 — — · · Noah M. Connected iOS Perform better 80 — — · · Amsal D. Connected iOS Help me balance 9 — — · · Brett S. Connected iOS Focus my energy 2 — — · · fabian F. Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson J. Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	50% 1 of 2	9642	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh S. Connected iOS 🍎 Feel less stress 3610 66 ▼ · · Zion W. Connected iOS 🍎 Focus my energy 3115 — — · · Luke J. Connected iOS 🍎 Feel less stress 1620 92 ▲ · · Sawyer D. Connected iOS Feel less stress 749 — — · · Kellen Q. Connected iOS Focus my energy 432 — — · · Hendrix L. Connected iOS Perform better 86 — — · · Kennedy O. Connected iOS Perform better 27 — — · · hugo T. Connected iOS Perform better 2 — — · · Devyn M. Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd W. Connected iOS 🍎 Perform better 1759 — — · · Caleb B. Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo F. Connected — 🍎 Focus my energy 1396 — — · · Lisa B. Connected iOS 🍎 Feel less stress 151 — — · · Denise D. Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul M. Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey M. Connected iOS Focus my energy 286 — — · · Luke S. Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah O. Connected iOS Perform better 126 — — · · Alessia C. Connected iOS Perform better 112 — — · ·
UTAHVALLEYBB	1	1	100%	100%	100% 1 of 1	95	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ivory Y. Connected iOS 🍎 Feel less stress 95 83 — ✅ ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah F. Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum L. Connected — Perform better 1 — — · · Laila H. Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph H. Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 34.2% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 145 deep-signal

comehelpglo

2 athletes · 1 anthem song · 1 program

Frank Ocean

2 athletes · 2 anthem songs · 2 programs

J. Cole

2 athletes · 2 anthem songs · 1 program

Consumers · 701 deep-signal

Ella Langley

2 users · 1 anthem song

kwn

2 users · 1 anthem song

$uicideboy$

1 user · 1 anthem song

Top Anthems

College Athletes

onsra

comehelpglo

2 athletes · 1 program

#WHAT #U #HEARD???

UglyJosh & SOG Minion

1 athlete · 1 program

100 Million

FattMack, ThereGoMarcus & Jay Montana

1 athlete · 1 program

Consumers

all the girls

kwn

2 users

Choosin' Texas

Ella Langley

2 users

174

Timo Krantz

1 user

First Track Match

College Athletes

2 of 66

3% · current Anthem matches the first track CHRP analyzed

Consumers

8 of 108

7% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.

📊 Today's Signal ·

This week: ↑7 registrations · 87 registered · B2B stable

Trend: registrations ↑9% WoW · 244 active 7d · 634 active 30d · B2B 192 users across 15 orgs

Activation: 504 of 2,919 registered (incl. B2B) reached 100+ plays (17.3%)

CHRP

↗ Daily digest · #chrp-analytics

📊 CHRP Daily Digest — September 27, 2026 2,723 registered · 244 active 7d 📱 4538 downloads (iOS 2264 · Android 2274) · 87 new registrations this week · +7 registered vs prior week 🛒 B2C: 2,723 registered (60% ✅) → 2,257 connected music 🏢 B2B: 192 users · 186 connected (97%)

ORG001 + COV2025 excluded from all metrics · Since launch · April 27, 2026 ·Sources: App Store Connect · Google Play Console · Meta Ads · Calvin daily CSV