CHRP Command Center · Live · September 24, 2026

🚀 Live Since Aug 15

827 registered since Aug 15, 2026 · newest signup Sep 23, 2026 · 11.3/day

#

Stage

vs Prior

of Registered

1

827 Users Registered created_at_est

— start

100% 827 users

2

688 Connected Music music_platform

83% −17% drop

83% 688 users

▼ 139 didn't connect their music (17% of the prior stage)

🎧 Spotify 601 (87%) · Apple Music 87 (13%)

3

624 Analyzed a Song play_count

91% −9% drop

75% 624 users

▼ 64 didn't analyze a song (9% of the prior stage)

4

616 Profile Complete first_name + music_platform + play_count

99% −1% drop

74% 616 users

▼ 8 didn't complete their profile (1% of the prior stage)

5

76 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

12% −88% drop

9% 76 users

▼ 540 didn't view their dashboard (88% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

545 Completed Onboarding total_dashboard_visits_est

717% gain

66% 545 users

▲ +469 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

9

Thu 17

8

Fri 18

9

Sat 19

15

Sun 20

10

Mon 21

18

Tue 22

10

Wed 23

11.3 per day · 79 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

203 25%

1 song

331 40%

2+ songs

293 35%

📱 Device split

iOS

377 46%

Android

419 51%

Unknown

31 4%

🎵 Music platform

Spotify

601 73%

Apple Music

87 11%

Amazon Music

20 2%

No platform connected

119 14%

% of all 827 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 30 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 827 users

😌 Feel less stress

325 39%

⚖️ Help me balance

179 22%

🚀 Perform better

158 19%

🎯 Focus my energy

156 19%

• Not Set

9 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,871 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 835 of 2,871 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 33% claimed (274 of 835) · 561 still to activate

Sampler

1,598

56% of classified

+28 vs 2026-09-16

Curious but Underfed

438

15% of classified

+28 vs 2026-09-16

Sleeping Gold

561

20% of classified

-2 vs 2026-09-16

Self Tracker

274

10% of classified

+25 vs 2026-09-16

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,871. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.92% of 2,679 era B2C users (1,900), against 94.18% on first_name alone (2,523); 389 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-16

+78 registered

+66 connected

+0 active 7d

-89 active 30d

+30,105 plays

+0 dashboard

+28 samplers

+28 curious

-2 sleeping gold

+25 self trackers

vs 30 days ago2026-08-24

+559 registered

+465 connected

-69 active 7d

+19 active 30d

+161,354 plays

-55 dashboard

+167 samplers

+277 curious

-17 sleeping gold

+161 self trackers

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.3% reach 100+ plays · company definition of Active

0 plays

759

26.4% of registered

1 play

978

34.1% of registered

2–9 plays

299

10.4% of registered

10–99 plays

339

11.8% of registered

100+ plays

496

17.3% of registered

Registered → 100+: 17.3% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1303

in Calvin CSV

SDK Listening

218

16.7% opted in

1787 downloaded → 484 kept it → 1303 connected music → 218 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.1× lift to 2+ plays

812

users waiting for permission

21%

accepted (217/1029)

5.1×

lift to 2+ plays

1029

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 84 · Cooling 565 · anchored to last login in export (Sep 23, 2026)

🔥 Hottest Right Now (84)

Logged in within 7 days of Sep 23, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Jeremy Wells	30	2h ago	iOS	Spotify	✓	Focus my energy	×××-×××-2924
Dead Nside	4	2h ago	Android	Spotify	✓	Feel less stress	×××-×××-8193
Kevin Brown	1	4h ago	iOS	Spotify	✓	Help me balance	×××-×××-0805
terrance turner	3	5h ago	Android	Spotify	✓	Feel less stress	×××-×××-2847
Rob F	4	8h ago	iOS	Spotify	✓	Feel less stress	×××-×××-9126
Alex Foss	418	9h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Noreen Peck	0	11h ago	iOS	—	✓	Focus my energy	×××-×××-1339
Jessica Holstein	3	11h ago	Android	Spotify	✓	Feel less stress	×××-×××-7335
Kenneth Dawkins	1	16h ago	iOS	Spotify	✓	Help me balance	×××-×××-7596
Brennan Whitten Jr	30	19h ago	iOS	Apple Music	✓	Perform better	×××-×××-2702
Jason Silver55	12	23h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-5651
Troy McDonald	35	23h ago	iOS	Apple Music	✓	Help me balance	×××-×××-6260
Nicholaus Ludwig	2	23h ago	iOS	Spotify	✓	Focus my energy	×××-×××-6680
Emma McCaleb	1	23h ago	iOS	Spotify	✓	Focus my energy	×××-×××-3308
Robert L Grimmett	1	23h ago	Android	Spotify	✓	Help me balance	×××-×××-0940
Romeo Murry	34	24h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9765
Junnyor Torres-Shepard	245	26h ago	iOS	Spotify	✓	Feel less stress	×××-×××-5550
Jerry Owens	1	26h ago	iOS	Spotify	✓	Feel less stress	×××-×××-0605
Leslie Bryan	1	27h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4861
Karen Branchfield	2	28h ago	Android	Spotify	✓	Feel less stress	×××-×××-7078
Billy Jones	86	32h ago	iOS	Spotify	✓	Feel less stress	×××-×××-3416
Carl-Andre Rigaud	0	34h ago	iOS	—	✓	Perform better	×××-×××-1186
Danielle Fernandez	123	34h ago	iOS	Apple Music	✓	Perform better	×××-×××-1018
Pamela McQuiston	1	35h ago	iOS	Spotify	✓	Feel less stress	×××-×××-9651
Jerick Groesbeck	232	35h ago	iOS	Spotify	✓	Focus my energy	×××-×××-4042

🧊 Cooling Off (565)

Last login 8–30 days before Sep 23, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
—	0	8d ago	iOS	Spotify	—	Feel less stress	—
Colin Hurlow-Paonessa	1	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-5545
Martin de Laporterie	1,255	8d ago	iOS	Apple Music	—	Perform better	×××-×××-0575
Ben Brown	0	8d ago	iOS	—	—	Help me balance	—
Jen Rawson	4	8d ago	Android	Spotify	—	Feel less stress	×××-×××-4233
Avyn Urbanski	184	8d ago	iOS	Apple Music	—	Perform better	×××-×××-7453
Ashley Perkins	0	8d ago	iOS	—	—	Help me balance	×××-×××-9853
—	0	8d ago	iOS	—	—	Perform better	—
Mary Jane Dyson	0	8d ago	iOS	—	—	Feel less stress	—
M Jones	0	8d ago	Android	—	—	Perform better	—
Ron Robinson	2	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-3990
Zach Craney	0	8d ago	iOS	—	—	Focus my energy	—
Sarah Procell	0	8d ago	Android	—	—	Help me balance	—
Kara Hymer	3,038	8d ago	Android	Spotify	—	Help me balance	×××-×××-2854
Marisela Lopez	0	8d ago	iOS	—	—	Focus my energy	—
Mark Turley	8	8d ago	iOS	Spotify	—	Perform better	×××-×××-1113
Jamie Albert	0	8d ago	Android	Spotify	—	Feel less stress	—
Douglas Pierson	0	9d ago	iOS	Spotify	—	Feel less stress	—
Ryan Hendrick	1	9d ago	iOS	Spotify	—	Focus my energy	×××-×××-4516
Geneen Hillen	0	9d ago	iOS	—	—	Help me balance	—
laura Clancy	1	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-4384
Catherine Martinez	2	9d ago	Android	Spotify	—	Help me balance	×××-×××-8180
Debra B	1	9d ago	Android	Spotify	—	Help me balance	×××-×××-8321
Caroline Cassell	0	9d ago	iOS	—	—	Help me balance	—
Ahry Comer	893	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-3353

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

192

7%

users with org codes · 14 orgs

B2C Registered

2679

93%

consumer · registered 2,679

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2910 · Organic: 1203 · Total attributed: 4123
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-23

This week vs last week

Weekly Spend

$894.77

Weekly Installs

89

Weekly CPI

$10.05

Meta-attributed Installs

2910

Full Apostle Metrics

Total Spend

$14,746.71

Meta-attributed Installs

2910

Organic Installs

1203

Cost/Install

$5.07

Registrations

2734

Cost/Reg

—

Impressions

616,383

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,454,981 total plays · 232 active 7d

🎵 Listening

1,454,981

total plays all time · 627 avg per active user

📊 Opening Dashboard

85

views in last 7 days

🧠 KNOWING

85

of 2319 checked their dashboard this week (4%)

🎯 DOING

6

opened a playlist this week (0%)

Active 7d

232

Active 30d

654

Dormant

1665 (72%)

🧭 Device × Music Service

2,679 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

781

29% of all B2C users

iOS · Apple Music

318

12% of all B2C users

Android · Spotify

1,025

38% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 549 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,679 B2C users

Spotify

1,869 70%

Apple Music

348 13%

Amazon Music

58 2%

No platform connected

404 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 106 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,607 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2577 99%

1-2 visits

26 1%

3-6 visits

4 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-17 and 2026-09-24 snapshots — actual return visits in the window, not a lifetime total. 2577 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,871 era users · device_model × music_platform × media SDK · anchored Sep 23, 2026

iOS · Spotify

88 avg plays · 3% active 7d · 3% dashboard

858 30%

iOS · Apple Music

1,151 avg plays · 35% active 7d · 5% dashboard

413 14%

Android · Spotify (media SDK on)

109 avg plays · 6% active 7d · 8% dashboard

217 8%

Android · Spotify (media SDK off)

36 avg plays · 2% active 7d · 2% dashboard

812 28%

Android · Apple Music

1,202 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

128 avg plays · 2% active 7d · 1% dashboard

565 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

217 21%

109 avg plays · 6% active 7d · 8% dashboard

Permission OFF

no passive playback signal

812 79%

36 avg plays · 2% active 7d · 2% dashboard

79% of the 1,029 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	858	30%	88	28	3%	3%
iOS · Apple Music	413	14%	1,151	146	35%	5%
Android · Spotify (media SDK on)	217	8%	109	14	6%	8%
Android · Spotify (media SDK off)	812	28%	36	15	2%	2%
Android · Apple Music	6	0%	1,202	3	50%	0%
Bailed during onboarding — no device or music connected	565	20%	128	12	2%	1%
Total	2,871	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

192

7% · organization_code set, test orgs excluded

D2C · direct

2679

93% · no organization_code

Meta-attributed installs

2,910

71% of attributed installs

Organic installs

1,203

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-23) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

84 dashboard views · 6 playlist opens this week

EPI Improving

40

score up vs last period

EPI Stable

155

no change

EPI Declining

36

score down vs last period

84 opened dashboard this week · 6 opened playlist

🏢 B2B Engine

14 orgs · 188 users · 182 connected

Total Users

188

14 orgs

Connected

182

97% rate

Total Plays

232147

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	100% 3 of 3	80357	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD OKESON Connected iOS 🍎 Help me balance 5565 74 ▲ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7724 — — · · Jason Amador Connected iOS 🍎 Perform better 6426 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 6088 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5796 — — · · Brenda Brown Connected iOS 🍎 Perform better 4374 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3403 66 ▼ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2845 — — · · Addie Carr Connected iOS 🍎 Perform better 2744 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2293 69 ▲ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Drew Bryson Connected iOS 🍎 Perform better 1748 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1190 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1078 — — · · Honey Brown Connected iOS 🍎 Help me balance 928 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 456 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	54	54	100%	4%	95% 19 of 20	44213	HEALTHY
54 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland Riley Connected iOS 🍎 Perform better 1731 74 ▼ ✅ · Brennan Whitten Jr Connected iOS 🍎 Perform better 30 72 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4826 — — · · Ashten Pierson Connected iOS 🍎 Perform better 4042 — — · · Gage Kalley Connected iOS 🍎 Perform better 3155 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2458 76 ▲ · · Maxwell Odden Connected — 🍎 Perform better 2302 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 — · · Tyler Walker Connected iOS 🍎 Perform better 1755 68 — · · Ethan Cox Connected iOS Perform better 1742 — — · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Chris Domke Connected iOS 🍎 Perform better 1223 67 ▼ · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Ahry Comer Connected iOS Feel less stress 893 — — · · Triston Miller Connected iOS 🍎 Perform better 735 72 ▼ · · Jack Christ Connected iOS 🍎 Perform better 727 89 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 472 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 — · · Dani Wallace Connected iOS Help me balance 305 — — · · Sophie Stramel Connected iOS 🍎 Focus my energy 279 66 — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Abby Robinson Connected iOS Feel less stress 213 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Avyn Urbanski Connected iOS 🍎 Perform better 184 77 ▲ · · Connor McKee Connected iOS 🍎 Perform better 171 67 — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 149 67 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 91 67 ▲ · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 81 ▲ · · Jake Keiser Connected iOS Perform better 43 — — · · Audrey Garton Connected iOS 🍎 Focus my energy 42 72 ▼ · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Alex Nitache Connected iOS Help me balance 17 — — · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	36250	ANCHOR
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander Carter Connected iOS 🍎 Perform better 5200 — — · · Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Eli Herbert Connected iOS 🍎 Perform better 4680 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4048 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2912 — — · · Reece Davidson Connected iOS 🍎 Feel less stress 2165 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 — · · Cobi Campbell Connected iOS 🍎 Help me balance 1570 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1287 — — · · Sean Register JR Connected iOS 🍎 Perform better 1258 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	26473	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ralphael Akuta Connected iOS 🍎 Perform better 1082 63 ▼ ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4946 — — · · Moses Hipps Connected iOS 🍎 Perform better 4357 70 ▼ · · LaDricus PIttman Connected iOS 🍎 Help me balance 4158 — — · · Tre Paulding Connected iOS 🍎 Perform better 3892 69 ▼ · · BJ Brown Connected iOS 🍎 Help me balance 3633 67 ▼ · · Latief White Connected iOS 🍎 Help me balance 3138 65 ▼ · · Martin de Laporterie Connected iOS 🍎 Perform better 1255 70 ▼ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Panagiotis Pagonis Connected iOS Perform better 1 — — · · David Simonovic Connected iOS Perform better 1 — — · · Adrian Petkovic Connected iOS Help me balance 1 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	18801	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6962 — — · · Cameron Carroll Connected iOS 🍎 Perform better 4006 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3830 — — · · Boden Howell Connected iOS 🍎 Help me balance 2044 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	33% 1 of 3	11803	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2711 — — · · Jonas Johnson Connected iOS 🍎 Focus my energy 2594 66 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1237 — — · · Josh Bryan Connected iOS 🍎 Help me balance 1072 — — · · Noah Smith Connected iOS 🍎 Perform better 914 — — · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 — — · · Koree Cotton Connected iOS 🍎 Perform better 698 — — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 — — · · Ade Popoola Connected iOS 🍎 Perform better 453 67 ▲ · · Nate Kasher Connected iOS 🍎 Perform better 382 — — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9541	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3552 67 ▼ · · Zion Wells Connected iOS 🍎 Focus my energy 3073 72 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1619 66 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1396 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 34.6% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 141 deep-signal

1

Rod Wave

4 athletes · 4 anthem songs · 3 programs

2

comehelpglo

2 athletes · 1 anthem song · 1 program

3

Kanye West

2 athletes · 1 anthem song · 2 programs

Consumers · 694 deep-signal

1

Bruno Mars

2 users · 2 anthem songs

2

Ella Langley

2 users · 1 anthem song

3

Eminem

2 users · 2 anthem songs

Top Anthems

College Athletes

1

Homecoming (feat. Chris Martin)

Kanye West

2 athletes · 2 programs

2

onsra

comehelpglo

2 athletes · 1 program

3

act ii: date @ 8 (remix)

4batz & Drake

1 athlete · 1 program

Consumers

1

Choosin' Texas

Ella Langley

2 users

2

SWERVE

Josh Levi

2 users

3

963 Hz Activate Pineal Gland

Healing Sounds & Healing Solfeggio Frequencies MT

1 user

First Track Match

College Athletes

1 of 64

2% · current Anthem matches the first track CHRP analyzed

Consumers

13 of 109

12% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.