CHRP Command Center · Live · September 21, 2026

🚀 Live Since Aug 15

790 registered since Aug 15, 2026 · newest signup Sep 20, 2026 · 11.1/day

#

Stage

vs Prior

of Registered

1

790 Users Registered created_at_est

— start

100% 790 users

2

658 Connected Music music_platform

83% −17% drop

83% 658 users

▼ 132 didn't connect their music (17% of the prior stage)

🎧 Spotify 576 (88%) · Apple Music 82 (12%)

3

596 Analyzed a Song play_count

91% −9% drop

75% 596 users

▼ 62 didn't analyze a song (9% of the prior stage)

4

589 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 589 users

▼ 7 didn't complete their profile (1% of the prior stage)

5

62 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

11% −89% drop

8% 62 users

▼ 527 didn't view their dashboard (89% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

520 Completed Onboarding total_dashboard_visits_est

839% gain

66% 520 users

▲ +458 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

12

Mon 14

13

Tue 15

12

Wed 16

9

Thu 17

8

Fri 18

9

Sat 19

15

Sun 20

11.1 per day · 78 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

194 25%

1 song

317 40%

2+ songs

279 35%

📱 Device split

iOS

347 44%

Android

413 52%

Unknown

30 4%

🎵 Music platform

Spotify

576 73%

Apple Music

82 10%

Amazon Music

17 2%

No platform connected

115 15%

% of all 790 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 28 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 790 users

😌 Feel less stress

308 39%

⚖️ Help me balance

172 22%

🚀 Perform better

152 19%

🎯 Focus my energy

150 19%

• Not Set

8 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,833 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 823 of 2,833 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 32% claimed (262 of 823) · 561 still to activate

Sampler

1,587

56% of classified

+31 vs 2026-09-13

Curious but Underfed

423

15% of classified

+32 vs 2026-09-13

Sleeping Gold

561

20% of classified

-3 vs 2026-09-13

Self Tracker

262

9% of classified

+18 vs 2026-09-13

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,833. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.89% of 2,642 era B2C users (1,873), against 94.17% on first_name alone (2,488); 383 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-13

+76 registered

+60 connected

-49 active 7d

-69 active 30d

+30,886 plays

-33 dashboard

+31 samplers

+32 curious

-3 sleeping gold

+18 self trackers

vs 30 days ago2026-08-20

+615 registered

+511 connected

-70 active 7d

+62 active 30d

+170,316 plays

-60 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.4% reach 100+ plays · company definition of Active

0 plays

750

26.5% of registered

1 play

964

34.0% of registered

2–9 plays

296

10.4% of registered

10–99 plays

329

11.6% of registered

100+ plays

494

17.4% of registered

Registered → 100+: 17.4% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1297

in Calvin CSV

SDK Listening

216

16.7% opted in

1787 downloaded → 484 kept it → 1297 connected music → 216 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

809

users waiting for permission

21%

accepted (215/1024)

5.2×

lift to 2+ plays

1024

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 78 · Cooling 635 · anchored to last login in export (Sep 20, 2026)

🔥 Hottest Right Now (78)

Logged in within 7 days of Sep 20, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Kit McElwee	1	0m ago	iOS	Apple Music	✓	Help me balance	×××-×××-0815
Dustyn Brown	23	2h ago	Android	Spotify	✓	Feel less stress	×××-×××-9014
Asher Ginter	0	4h ago	iOS	—	✓	Perform better	×××-×××-9634
Rikki Parker	24	5h ago	Android	Spotify	✓	Help me balance	×××-×××-3249
Kane ?	123	11h ago	Android	Spotify	✓	Perform better	—
Ken Gianotti	2	12h ago	iOS	Spotify	✓	Feel less stress	×××-×××-5043
Brian Whitney	14	15h ago	iOS	Apple Music	✓	Help me balance	×××-×××-9125
Johnathan Otter	50	16h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9053
jeremiah williams	7	17h ago	iOS	Spotify	✓	Feel less stress	×××-×××-4257
Aiden Erwin	2	22h ago	Android	Spotify	✓	Feel less stress	×××-×××-5959
Zach heredia	59	24h ago	iOS	Apple Music	✓	Perform better	×××-×××-7220
Aim S	1	25h ago	iOS	Spotify	✓	Help me balance	×××-×××-8031
Danielle LeClair	910	25h ago	Android	Spotify	✓	Focus my energy	×××-×××-8331
Brian Whitney	14	26h ago	Unknown	Apple Music	✓	Feel less stress	×××-×××-8125
Dominic Ronquillo	11	26h ago	Android	Spotify	✓	Feel less stress	×××-×××-0746
Emily Turcotte	1	27h ago	iOS	Spotify	✓	Focus my energy	×××-×××-9066
Philip DeJong	1	27h ago	iOS	Spotify	✓	Help me balance	×××-×××-6672
Chris Vaughn	17	27h ago	Android	Spotify	✓	Feel less stress	×××-×××-2196
Ralphael Akuta	1,030	33h ago	iOS	Apple Music	✓	Perform better	×××-×××-9101
Ireland Riley	1,587	34h ago	iOS	Apple Music	✓	Perform better	×××-×××-0914
Wyatt Johnson	1	35h ago	iOS	Spotify	✓	Help me balance	×××-×××-4644
Anthony Andreshak	1	36h ago	iOS	Spotify	✓	Feel less stress	×××-×××-0352
Jeremy Gagianas	44	46h ago	Unknown	Spotify	✓	Perform better	×××-×××-0688
Bernhard Ellis	2,936	46h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-6750
Kristina Vera	32	2d ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2386

🧊 Cooling Off (635)

Last login 8–30 days before Sep 20, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Christopher Mixell	4	8d ago	Android	Spotify	—	Perform better	×××-×××-1925
Christian Wittemann	211	8d ago	iOS	Apple Music	—	Focus my energy	×××-×××-7576
Damon Mays	1,610	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-5656
Lucian Morganstern	117	8d ago	Android	Spotify	—	Focus my energy	×××-×××-2685
Darren	1	9d ago	iOS	Apple Music	—	Feel less stress	—
Delaney English	1	9d ago	iOS	Spotify	—	Feel less stress	—
Night X. Shadøw	4	9d ago	Android	Spotify	—	Perform better	×××-×××-3353
Mary Clark	1	9d ago	iOS	Apple Music	—	Feel less stress	×××-×××-5588
Maranda Berg	11	9d ago	Android	Spotify	—	Help me balance	×××-×××-6274
David Zeck	1	9d ago	Android	Spotify	—	Focus my energy	×××-×××-4215
Brandon Pena Lopez	4	9d ago	iOS	Spotify	—	Perform better	×××-×××-4264
Cherdan Grant-Johnson	1	9d ago	Android	Spotify	—	Feel less stress	×××-×××-2202
Kaleb F	1	9d ago	Android	Spotify	—	Feel less stress	×××-×××-9151
Reed Collins	0	9d ago	iOS	—	—	Focus my energy	×××-×××-6458
Austin Greenamyer	1	9d ago	Android	Spotify	—	Help me balance	×××-×××-6144
Panagiotis Pagonis	1	9d ago	iOS	Spotify	—	Perform better	×××-×××-0238
David Simonovic	1	9d ago	iOS	Spotify	—	Perform better	×××-×××-5347
Adrian Petkovic	1	9d ago	iOS	Spotify	—	Help me balance	×××-×××-8139
Romeo Murry	33	9d ago	iOS	Apple Music	—	Feel less stress	×××-×××-9765
Art Jamar	0	9d ago	Android	—	—	Focus my energy	—
Hilario Rodriguez	72	9d ago	iOS	Apple Music	—	Perform better	—
Skyler Cuson	162	9d ago	iOS	Apple Music	—	Help me balance	×××-×××-7097
Alex Nitache	17	10d ago	iOS	Spotify	—	Help me balance	×××-×××-3991
Ivy Lanier	1	10d ago	Android	Spotify	—	Perform better	×××-×××-1593
Noah Stines	0	10d ago	Android	—	—	Focus my energy	—

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

191

7%

users with org codes · 14 orgs

B2C Registered

2642

93%

consumer · registered 2,642

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2865 · Organic: 1192 · Total attributed: 4066
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-20

This week vs last week

Weekly Spend

$877.77

Weekly Installs

71

Weekly CPI

$12.36

Meta-attributed Installs

2865

Full Apostle Metrics

Total Spend

$14,376.54

Meta-attributed Installs

2865

Organic Installs

1192

Cost/Install

$5.02

Registrations

2668

Cost/Reg

—

Impressions

607,986

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,441,165 total plays · 217 active 7d

🎵 Listening

1,441,165

total plays all time · 629 avg per active user

📊 Opening Dashboard

80

views in last 7 days

🧠 KNOWING

80

of 2290 checked their dashboard this week (3%)

🎯 DOING

3

opened a playlist this week (0%)

Active 7d

217

Active 30d

699

Dormant

1591 (69%)

🧭 Device × Music Service

2,642 B2C users since launch · 79% fall in the 2×2

iOS · Spotify

761

29% of all B2C users

iOS · Apple Music

313

12% of all B2C users

Android · Spotify

1,020

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 542 · 21%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,642 B2C users

Spotify

1,844 70%

Apple Music

343 13%

Amazon Music

55 2%

No platform connected

400 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 79% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 104 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 79%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,575 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2551 99%

1-2 visits

20 1%

3-6 visits

3 0%

7+ visits (daily+)

1 0%

Per-user change in total_dashboard_visits_est between the 2026-09-14 and 2026-09-21 snapshots — actual return visits in the window, not a lifetime total. 2551 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,833 era users · device_model × music_platform × media SDK · anchored Sep 20, 2026

iOS · Spotify

89 avg plays · 2% active 7d · 2% dashboard

838 30%

iOS · Apple Music

1,140 avg plays · 33% active 7d · 5% dashboard

407 14%

Android · Spotify (media SDK on)

109 avg plays · 7% active 7d · 8% dashboard

215 8%

Android · Spotify (media SDK off)

36 avg plays · 2% active 7d · 2% dashboard

809 29%

Android · Apple Music

1,169 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

558 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

215 21%

109 avg plays · 7% active 7d · 8% dashboard

Permission OFF

no passive playback signal

809 79%

36 avg plays · 2% active 7d · 2% dashboard

79% of the 1,024 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	838	30%	89	19	2%	2%
iOS · Apple Music	407	14%	1,140	134	33%	5%
Android · Spotify (media SDK on)	215	8%	109	16	7%	8%
Android · Spotify (media SDK off)	809	29%	36	17	2%	2%
Android · Apple Music	6	0%	1,169	3	50%	0%
Bailed during onboarding — no device or music connected	558	20%	129	13	2%	1%
Total	2,833	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

191

7% · organization_code set, test orgs excluded

D2C · direct

2642

93% · no organization_code

Meta-attributed installs

2,865

71% of attributed installs

Organic installs

1,192

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-20) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

78 dashboard views · 3 playlist opens this week

EPI Improving

46

score up vs last period

EPI Stable

156

no change

EPI Declining

41

score down vs last period

78 opened dashboard this week · 3 opened playlist

🏢 B2B Engine

14 orgs · 187 users · 181 connected

Total Users

187

14 orgs

Connected

181

97% rate

Total Plays

227081

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	75% 3 of 4	79638	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD OKESON Connected iOS 🍎 Help me balance 5451 67 ▼ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7693 — — · · Jason Amador Connected iOS 🍎 Perform better 6344 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 6024 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5768 — — · · Brenda Brown Connected iOS 🍎 Perform better 4199 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3367 66 ▼ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2826 — — · · Addie Carr Connected iOS 🍎 Perform better 2736 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2293 69 ▲ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Drew Bryson Connected iOS 🍎 Perform better 1700 66 ▼ · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1172 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1070 — — · · Honey Brown Connected iOS 🍎 Help me balance 849 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	53	53	100%	9%	91% 20 of 22	42593	HEALTHY
53 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland Riley Connected iOS 🍎 Perform better 1587 74 ▼ ✅ · Ahry Comer Connected iOS Feel less stress 893 71 — ✅ · Triston Miller Connected iOS 🍎 Perform better 621 72 ▼ ✅ · Abby Robinson Connected iOS Feel less stress 213 73 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 161 77 ▲ ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4675 71 ▼ · · Ashten Pierson Connected iOS 🍎 Perform better 3873 — — · · Gage Kalley Connected iOS 🍎 Perform better 3150 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2352 76 ▲ · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Maxwell Odden Connected — 🍎 Perform better 2133 — — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 ▲ · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1717 68 ▼ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Chris Domke Connected iOS 🍎 Perform better 864 67 ▼ · · Jack Christ Connected iOS 🍎 Perform better 590 89 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 471 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 ▲ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sophie Stramel Connected iOS 🍎 Focus my energy 217 66 ▼ · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Connor McKee Connected iOS 🍎 Perform better 171 67 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 111 67 ▼ · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 70 — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Audrey Garton Connected iOS 🍎 Focus my energy 28 72 ▼ · · Alex Nitache Connected iOS Help me balance 17 — — · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	35460	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander Carter Connected iOS 🍎 Perform better 5074 — — · · Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Eli Herbert Connected iOS 🍎 Perform better 4269 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4036 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2826 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 — · · Reece Davidson Connected iOS 🍎 Feel less stress 2023 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1561 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1283 — — · · Sean Register JR Connected iOS 🍎 Perform better 1258 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	13%	100% 6 of 6	25734	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1168 70 ▼ ✅ · Ralphael Akuta Connected iOS 🍎 Perform better 1030 70 ▲ ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4912 — — · · Moses Hipps Connected iOS 🍎 Perform better 4180 71 ▲ · · LaDricus PIttman Connected iOS 🍎 Help me balance 4070 — — · · BJ Brown Connected iOS 🍎 Help me balance 3633 73 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3591 75 ▲ · · Latief White Connected iOS 🍎 Help me balance 3138 75 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Panagiotis Pagonis Connected iOS Perform better 1 — — · · David Simonovic Connected iOS Perform better 1 — — · · Adrian Petkovic Connected iOS Help me balance 1 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	18272	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6818 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3888 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3644 — — · · Boden Howell Connected iOS 🍎 Help me balance 1963 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	11300	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2490 74 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2435 67 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1144 73 ▲ · · Josh Bryan Connected iOS 🍎 Help me balance 1068 70 ▲ · · Noah Smith Connected iOS 🍎 Perform better 914 82 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 — · · Koree Cotton Connected iOS 🍎 Perform better 686 65 — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Ade Popoola Connected iOS 🍎 Perform better 439 65 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9375	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3552 67 ▼ · · Zion Wells Connected iOS 🍎 Focus my energy 2918 72 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1608 66 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1396 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 35.1% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 140 deep-signal

1

Rod Wave

4 athletes · 4 anthem songs · 3 programs

2

YoungBoy Never Broke Again

3 athletes · 3 anthem songs · 3 programs

3

Morgan Wallen

2 athletes · 2 anthem songs · 2 programs

Consumers · 683 deep-signal

1

Eminem

2 users · 2 anthem songs

2

Josh Levi

2 users · 1 anthem song

3

Alex LeMirage

1 user · 1 anthem song

Top Anthems

College Athletes

All different this snapshot
65 athletes · 65 different anthems

Consumers

1

SWERVE

Josh Levi

2 users

2

About You (Apple Music Sessions)

The Pretty Reckless

1 user

3

Add Up My Love

Clairo

1 user

First Track Match

College Athletes

2 of 65

3% · current Anthem matches the first track CHRP analyzed

Consumers

7 of 93

8% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.