CHRP Command Center · Live · September 25, 2026

🎵

CHRP users have turned 1,460,861 songs into emotional signal

1,460,861

played in their world — Spotify, Apple Music, Amazon Music — woven into their EPI

238 active 7d · 646 active 30d · 2334 all time

📱

Downloads · Since 4/27

4538

iOS 2264 · Android 2274

Store numbers verified iOS Sep 24 · Android Sep 22

+82 registrations this week · 59% registered

🎯

30-Day Active Users

646

Target: 250,000

B2B: 92 (14%) · D2C free: 554 (86%)
DAU: 19
Viewed Dashboard 7d · Org 4% · Direct 4%

🎯 250K MAU

Gap: 249354 · Need 2398 net/week over 24 months

646 / 250,000 (0.26%)

✅ What's Working

4538

App Downloads

Store numbers verified iOS Sep 24 · Android Sep 22

+19 registered vs prior week

59%

Registration Rate

of downloads → registered · up from 46% in May ✅

238

Active Users 7d

238 active 7d

184/190

B2B Connected

97% connection rate

42/42

coacho org

80689 total plays · 100% connected

$5.10

CPI (AppsFlyer-attributed)

cost per attributed install · since Apr 27

$29.87

Cost per Active User

100+ plays = Active · Meta era spend

1,460,861

Total Plays

growing daily

Viewed Dashboard 7d

91 of 2333 connected

🚀 Live Since Aug 15

844 registered since Aug 15, 2026 · newest signup Sep 24, 2026 · 12.4/day

Stage

vs Prior

of Registered

844 Users Registered created_at_est

— start

100% 844 users

705 Connected Music music_platform

84% −16% drop

84% 705 users

▼ 139 didn't connect their music (16% of the prior stage)

🎧 Spotify 617 (88%) · Apple Music 88 (12%)

636 Analyzed a Song play_count

90% −10% drop

75% 636 users

▼ 69 didn't analyze a song (10% of the prior stage)

628 Profile Complete first_name + music_platform + play_count

99% −1% drop

74% 628 users

▼ 8 didn't complete their profile (1% of the prior stage)

542 Completed Onboarding total_dashboard_visits_est

86% −14% drop

64% 542 users

▼ 86 didn't complete onboarding (14% of the prior stage)

👁 Viewed dashboard this week: 80 of 844 (9%) · recency stat (has_dashboard_viewed_in_last_7_days), not a funnel stage

📈 Daily registrations · last 7 days

Fri 18

Sat 19

Sun 20

Mon 21

Tue 22

Wed 23

Thu 24

12.4 per day · 87 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

208 25%

1 song

337 40%

2+ songs

299 35%

📱 Device split

iOS

386 46%

Android

426 50%

Unknown

32 4%

🎵 Music platform

Spotify

617 73%

Apple Music

88 10%

Amazon Music

20 2%

No platform connected

119 14%

% of all 844 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 30 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 844 users

😌 Feel less stress

329 39%

⚖️ Help me balance

185 22%

🎯 Focus my energy

161 19%

🚀 Perform better

160 19%

• Not Set

9 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,890 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 842 of 2,890 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 33% claimed (282 of 842) · 560 still to activate

Sampler

1,604

56% of classified

+31 vs 2026-09-17

Curious but Underfed

444

15% of classified

+32 vs 2026-09-17

Sleeping Gold

560

19% of classified

-3 vs 2026-09-17

Self Tracker

282

10% of classified

+30 vs 2026-09-17

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,890. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 41% of downloads

Stage

vs Prior

of Downloads

4,538 Downloads canonical_downloads_total

— start

100% 4,538 users

1,852 Users Registered created_at_est

41% −59% drop

41% 1,852 users

▼ 2,686 didn't register an account (59% of the prior stage)

1,529 Connected Music music_platform

83% −17% drop

34% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

1,303 Analyzed a Song play_count

85% −15% drop

29% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

28% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 70.92% of 2,696 era B2C users (1,912), against 94.14% on first_name alone (2,538); 389 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-17

+87 registered

+75 connected

+15 active 7d

-94 active 30d

+31,947 plays

+16 dashboard

+31 samplers

+32 curious

-3 sleeping gold

+30 self trackers

vs 30 days ago2026-08-24

+576 registered

+482 connected

-63 active 7d

+11 active 30d

+167,234 plays

-49 dashboard

+173 samplers

+283 curious

-18 sleeping gold

+169 self trackers

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.3% reach 100+ plays · company definition of Active · of 2890 registered incl. B2B

0 plays

764

26.4% of registered (incl. B2B)

1 play

984

34.0% of registered (incl. B2B)

2–9 plays

300

10.4% of registered (incl. B2B)

10–99 plays

342

11.8% of registered (incl. B2B)

100+ plays

500

17.3% of registered (incl. B2B)

Registered → 100+: 17.3% · This is the number the team improves.

🤖 Android Funnel · downloaded → connected music → still installed

Play Console → Calvin CSV → Play Console installed audience

Downloaded

2274

Play Console · since Apr 27

Connected Music

1042

Android users with a music service · Calvin CSV

Still installed (Play Console, current)

556

75.5% of downloads removed

🎧 SDK listening: 218 of 1042 Android users with connected music (20.9%) · mw_permission_ever_enabled · the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.1× lift to 2+ plays

818

users waiting for permission

21%

accepted (218/1036)

5.1×

lift to 2+ plays

1036

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 91 · Cooling 546 · anchored to last login in export (Sep 24, 2026)

🔥 Hottest Right Now (91)

Logged in within 7 days of Sep 24, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
Maya H.	519	0m ago	Android	Spotify	✓	Focus my energy
josh D.	31	8m ago	iOS	Apple Music	✓	Feel less stress
Sarah N.	13	3h ago	Android	Spotify	✓	Perform better
David C.	295	3h ago	iOS	Spotify	✓	Focus my energy
Danielle L.	922	3h ago	Android	Spotify	✓	Focus my energy
Robin E.	122	5h ago	Android	Spotify	✓	Focus my energy
Jeremy W.	31	7h ago	iOS	Spotify	✓	Focus my energy
Dylan B.	32	7h ago	iOS	Apple Music	✓	Feel less stress
Ivory Y.	20	9h ago	iOS	Apple Music	✓	Feel less stress
Alice K.	1	9h ago	Android	Spotify	✓	Help me balance
Lori D.	1	14h ago	iOS	Spotify	✓	Feel less stress
Christopher D.	1	14h ago	iOS	Spotify	✓	Help me balance
Ade P.	498	14h ago	iOS	Apple Music	✓	Perform better
Kent T.	1	18h ago	iOS	Spotify	✓	Help me balance
David G.	1	18h ago	Android	Spotify	✓	Help me balance
John G.	1	21h ago	iOS	Spotify	✓	Help me balance
Xavier W.	1	21h ago	iOS	Spotify	✓	Focus my energy
michael Y.	1,572	22h ago	iOS	Apple Music	✓	Help me balance
Dead N.	4	27h ago	Android	Spotify	✓	Feel less stress
Kevin B.	3	28h ago	iOS	Spotify	✓	Help me balance
terrance T.	3	29h ago	Android	Spotify	✓	Feel less stress
Rob F.	4	32h ago	iOS	Spotify	✓	Feel less stress
Alex F.	418	33h ago	Android	Spotify	✓	Feel less stress
Noreen P.	0	35h ago	iOS	—	✓	Focus my energy
Jessica H.	3	35h ago	Android	Spotify	✓	Feel less stress

🧊 Cooling Off (546)

Last login 8–30 days before Sep 24, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal
—	1	8d ago	iOS	Spotify	—	Feel less stress
Sarah D.	1	8d ago	Android	Spotify	—	Feel less stress
LaVonda D.	1	8d ago	Android	Spotify	—	Help me balance
Victoria G.	0	8d ago	Android	Spotify	—	Focus my energy
Patrick W.	182	8d ago	iOS	Apple Music	—	Feel less stress
Nika G.	3	8d ago	Android	Spotify	—	Feel less stress
Pino A.	0	8d ago	iOS	Spotify	—	Feel less stress
Ann Z.	1	8d ago	Android	Spotify	—	Feel less stress
jimmy S.	0	8d ago	iOS	Spotify	—	Perform better
Joshua P.	3	8d ago	iOS	Spotify	—	Feel less stress
Lunette R.	1	8d ago	Android	Spotify	—	Help me balance
Stacey J.	2,261	8d ago	iOS	Apple Music	—	Feel less stress
Keith G.	3	8d ago	Android	Spotify	—	Perform better
Abby R.	213	8d ago	iOS	Spotify	—	Feel less stress
Ash D.	3	9d ago	Android	Spotify	—	Help me balance
—	0	9d ago	iOS	Spotify	—	Feel less stress
Colin H.	1	9d ago	iOS	Spotify	—	Focus my energy
Martin D.	1,304	9d ago	iOS	Apple Music	—	Perform better
Ben B.	0	9d ago	iOS	—	—	Help me balance
Jen R.	4	9d ago	Android	Spotify	—	Feel less stress
Avyn U.	184	9d ago	iOS	Apple Music	—	Perform better
Ashley P.	0	9d ago	iOS	—	—	Help me balance
—	0	9d ago	iOS	—	—	Perform better
Mary Jane D.	0	9d ago	iOS	—	—	Feel less stress
M J.	0	9d ago	Android	—	—	Perform better

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

4538 total · B2B + B2C split · Meta Ads performance

B2B Registered

194

users with org codes · 15 orgs

B2C Registered

2696

93%

consumer · registered 2,696

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2927 · Organic: 1220 · Total attributed: 4157
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-24

This week vs last week

Weekly Spend

$914.39

Weekly InstallsMeta-reported

100

Weekly CPIMeta-reported

$9.14

Meta-attributed Installs

2927

Full Apostle Metrics

Total Spend

$14,933.86

Meta-attributed Installs

2927

Organic Installs

1220

Cost/Install

$5.10

RegistrationsMeta-reported

2754

Cost/RegMeta-reported

$5.42

Impressions

620,447

CPM

$24.07

Yesterday Spend

$139.82

🎧 Active User Engagement

1,460,861 total plays · 238 active 7d

🎵 Listening

1,460,861

total plays all time · 626 avg per active user

📊 Opening Dashboard

views in last 7 days

🧠 KNOWING

of 2333 checked their dashboard this week (4%)

🎯 DOING

opened a playlist this week (0%)

Active 7d

238

Active 30d

646

Dormant

1687 (72%)

🧭 Device × Music Service

2,696 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

789

29% of all B2C users

iOS · Apple Music

319

12% of all B2C users

Android · Spotify

1,032

38% of all B2C users

Android · Apple Music

0% of all B2C users

Bailed during onboarding — no device or music connected 550 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,696 B2C users

Spotify

1,885 70%

Apple Music

349 13%

Amazon Music

58 2%

No platform connected

404 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 106 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,616 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2588 99%

1-2 visits

24 1%

3-6 visits

4 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-18 and 2026-09-25 snapshots — actual return visits in the window, not a lifetime total. 2588 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,890 era users · device_model × music_platform × media SDK · anchored Sep 24, 2026

iOS · Spotify

87 avg plays · 4% active 7d · 4% dashboard

866 30%

iOS · Apple Music

1,153 avg plays · 35% active 7d · 5% dashboard

416 14%

Android · Spotify (media SDK on)

108 avg plays · 6% active 7d · 7% dashboard

218 8%

Android · Spotify (media SDK off)

37 avg plays · 2% active 7d · 2% dashboard

818 28%

Android · Apple Music

1,221 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

566 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

218 21%

108 avg plays · 6% active 7d · 7% dashboard

Permission OFF

no passive playback signal

818 79%

37 avg plays · 2% active 7d · 2% dashboard

79% of the 1,036 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	866	30%	87	34	4%	4%
iOS · Apple Music	416	14%	1,153	147	35%	5%
Android · Spotify (media SDK on)	218	8%	108	14	6%	7%
Android · Spotify (media SDK off)	818	28%	37	15	2%	2%
Android · Apple Music	6	0%	1,221	3	50%	0%
Bailed during onboarding — no device or music connected	566	20%	129	12	2%	1%
Total	2,890	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

194

7% · organization_code set, test orgs excluded

D2C · direct

2696

93% · no organization_code

Meta-attributed installs

2,927

71% of attributed installs

Organic installs

1,220

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-24) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

91 dashboard views · 6 playlist opens this week

EPI Improving

score up vs last period

EPI Stable

164

no change

EPI Declining

score down vs last period

91 opened dashboard this week · 6 opened playlist

🏢 B2B Engine

15 orgs · 190 users · 184 connected

Total Users

190

15 orgs

Connected

184

97% rate

Total Plays

234276

all orgs

Unconnected

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	100% 3 of 3	80689	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD O. Connected iOS 🍎 Help me balance 5565 66 ▼ ✅ · Parker R. Connected iOS 🍎 Perform better 7724 — — · · Jason A. Connected iOS 🍎 Perform better 6447 — — · · Troy P. Connected iOS 🍎 Focus my energy 6267 — — · · Kobe S. Connected iOS 🍎 Focus my energy 6141 — — · · Lexi L. Connected iOS 🍎 Focus my energy 5796 — — · · Brenda B. Connected iOS 🍎 Perform better 4429 — — · · Jordan J. Connected iOS 🍎 Help me balance 3664 — — · · ava L. Connected iOS 🍎 Focus my energy 3409 66 ▼ · · Danny G. Connected iOS Feel less stress 3243 — — · · Nick R. Connected iOS 🍎 Focus my energy 2887 — — · · Addie C. Connected iOS 🍎 Perform better 2745 — — · · Mike L. Connected iOS 🍎 Feel less stress 2331 69 ▲ · · Toussaint M. Connected iOS 🍎 Perform better 2227 — — · · Gabriel R. Connected iOS Feel less stress 1995 — — · · Drew B. Connected iOS 🍎 Perform better 1827 — — · · Randy T. Connected iOS 🍎 Feel less stress 1679 — — · · Byron S. Connected iOS 🍎 Perform better 1427 — — · · Keesha W. Connected — 🍎 Focus my energy 1399 — — · · Kyle J. Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Y. Connected iOS 🍎 Help me balance 1302 — — · · Cali D. Connected iOS 🍎 Perform better 1242 — — · · Palmer J. Connected iOS 🍎 Perform better 1190 — — · · LaVall J. Connected iOS 🍎 Help me balance 1111 — — · · Honey B. Connected iOS 🍎 Help me balance 932 — — · · Vince W. Connected iOS 🍎 Help me balance 776 — — · · Zach W. Connected iOS 🍎 Help me balance 456 — — · · Kellen Q. Connected — Perform better 350 — — · · Rob S. Connected iOS 🍎 Feel less stress 305 — — · · Chris E. Connected iOS Perform better 176 — — · · Zach S. Connected iOS Feel less stress 103 — — · · Isaac D. Connected iOS Feel less stress 56 — — · · Joe B. Connected iOS Feel less stress 26 — — · · Hayden H. Connected iOS Perform better 22 — — · · Charlie E. Connected iOS Feel less stress 19 — — · · Vinson W. Connected iOS 🍎 Focus my energy 14 — — · · Ritchie M. Connected Android Focus my energy 3 — — · · Joshua C. Connected iOS Feel less stress 1 — — · · Camp W. Connected iOS Help me balance 1 — — · · Nicco P. Connected iOS 🍎 Perform better 1 67 — · · Tyler D. Connected iOS Perform better 1 — — · · Latoja S. Connected — Perform better 1 — — · ·
Game26	55	55	100%	5%	95% 20 of 21	44728	HEALTHY
55 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland R. Connected iOS 🍎 Perform better 1731 71 ▼ ✅ · josh D. Connected iOS 🍎 Feel less stress 31 83 — ✅ · Brennan W. Connected iOS 🍎 Perform better 30 72 — ✅ · Tyshon P. Connected iOS 🍎 Perform better 4982 — — · · Elijah G. Connected iOS 🍎 Perform better 4920 — — · · Ashten P. Connected iOS 🍎 Perform better 4126 — — · · Gage K. Connected iOS 🍎 Perform better 3157 — — · · Kaitlyn M. Connected iOS 🍎 Focus my energy 2496 83 ▲ · · Maxwell O. Connected — 🍎 Perform better 2366 — — · · Kaylee S. Connected iOS 🍎 Perform better 2148 68 — · · Torrence W. Connected — 🍎 Feel less stress 2056 — — · · Jordan A. Connected iOS 🍎 Perform better 1957 73 — · · Tyler W. Connected iOS 🍎 Perform better 1795 68 — · · Ethan C. Connected iOS Perform better 1742 — — · · Hunter A. Connected iOS 🍎 Perform better 1283 80 — · · Chris D. Connected iOS 🍎 Perform better 1273 67 ▼ · · Milou K. Connected iOS Feel less stress 1155 — — · · Griffen S. Connected iOS Feel less stress 1070 — — · · Ahry C. Connected iOS Feel less stress 893 — — · · Triston M. Connected iOS 🍎 Perform better 779 72 ▼ · · Jack C. Connected iOS 🍎 Perform better 727 89 ▲ · · Khevarus D. Connected iOS 🍎 Focus my energy 477 68 — · · Mia C. Connected iOS 🍎 Perform better 472 71 ▲ · · Kaiden B. Connected iOS 🍎 Perform better 323 81 — · · Dani W. Connected iOS Help me balance 305 — — · · Sophie S. Connected iOS 🍎 Focus my energy 279 66 — · · Liam G. Connected iOS Focus my energy 233 — — · · Abby R. Connected iOS Feel less stress 213 — — · · Sam C. Connected iOS Help me balance 204 — — · · Avyn U. Connected iOS 🍎 Perform better 184 84 ▲ · · Connor M. Connected iOS 🍎 Perform better 171 67 — · · Sabrina C. Connected iOS 🍎 Focus my energy 149 67 ▼ · · Eatoniel B. Connected iOS Feel less stress 136 — — · · Allison R. Connected iOS Perform better 135 — — · · Kylie B. Connected iOS Feel less stress 126 — — · · Jireh A. Connected iOS 🍎 Feel less stress 91 67 ▲ · · ahiza G. Connected iOS Feel less stress 87 — — · · Kendal M. Connected iOS Perform better 76 — — · · Branden B. Connected iOS 🍎 Help me balance 65 81 ▲ · · Jasmyn M. Connected iOS Focus my energy 64 — — · · Audrey G. Connected iOS 🍎 Focus my energy 44 72 ▼ · · Jake K. Connected iOS Perform better 43 — — · · Warren G. Connected iOS 🍎 Perform better 36 — — · · Esther V. Connected iOS Focus my energy 35 — — · · Mack B. Connected iOS Help me balance 32 — — · · Alex N. Connected iOS Help me balance 17 — — · · maddie P. Connected iOS Feel less stress 5 — — · · Tyler H. Connected iOS Help me balance 2 — — · · Rylan S. Connected iOS Perform better 1 — — · · Cayden leak 2. Connected iOS Help me balance 1 — — · · Clark H. Connected iOS Perform better 1 — — · · Mallory A. Connected iOS Perform better 1 — — · · Julia D. Connected iOS Help me balance 1 — — · · Noah B. Connected iOS Perform better 1 — — · · Mathew B. Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	36604	ANCHOR
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zander C. Connected iOS 🍎 Perform better 5265 — — · · Eli S. Connected iOS 🍎 Perform better 5064 — — · · Eli H. Connected iOS 🍎 Perform better 4852 — — · · Cooper C. Connected iOS 🍎 Perform better 4091 — — · · TJ D. Connected — 🍎 Perform better 3967 — — · · Dillon C. Connected — 🍎 Perform better 2942 — — · · Reece D. Connected iOS 🍎 Feel less stress 2209 — — · · Stephen B. Connected iOS 🍎 Focus my energy 2144 66 — · · Cobi C. Connected iOS 🍎 Help me balance 1570 — — · · Andrew G. Connected iOS 🍎 Perform better 1371 — — · · Osmar G. Connected iOS 🍎 Perform better 1287 — — · · Sean R. Connected iOS 🍎 Perform better 1258 — — · · Brady K. Connected iOS Perform better 483 — — · · RJ J. Connected iOS Perform better 94 — — · · Torr S. Connected iOS Help me balance 4 — — · · Chris C. Connected iOS Perform better 1 — — · · Ritchie M. Connected Android Help me balance 1 — — · · Matthew S. Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	7%	100% 6 of 6	26863	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ralphael A. Connected iOS 🍎 Perform better 1119 63 ▼ ✅ · Josh R. Connected iOS 🍎 Focus my energy 4968 — — · · Moses H. Connected iOS 🍎 Perform better 4367 70 ▼ · · LaDricus P. Connected iOS 🍎 Help me balance 4241 — — · · Tre P. Connected iOS 🍎 Perform better 4081 69 ▼ · · BJ B. Connected iOS 🍎 Help me balance 3633 67 ▼ · · Latief W. Connected iOS 🍎 Help me balance 3138 65 ▼ · · Martin D. Connected iOS 🍎 Perform better 1304 70 ▼ · · Clemson E. Connected iOS Help me balance 6 — — · · Panagiotis P. Connected iOS Perform better 1 — — · · David S. Connected iOS Perform better 1 — — · · Adrian P. Connected iOS Help me balance 1 — — · · Zack D. Connected iOS Perform better 1 — — · · Maxwell D. Connected iOS Feel less stress 1 — — · · Dillon T. Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	19203	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo A. Connected iOS 🍎 Perform better 6989 — — · · Cameron C. Connected iOS 🍎 Perform better 4182 — — · · Kaiden M. Connected iOS 🍎 Feel less stress 4015 — — · · Boden H. Connected iOS 🍎 Help me balance 2058 — — · · Jacob D. Connected iOS 🍎 Perform better 1126 — — · · Dallas H. Connected iOS 🍎 Help me balance 825 — — · · Jimmy O. Connected iOS Help me balance 1 — — · · Rohan A. Connected iOS Feel less stress 1 — — · · Evan C. Connected iOS Feel less stress 1 — — · · Eternity E. Connected iOS Perform better 1 — — · · Alex L. Connected iOS Perform better 1 — — · · Jarne Bohari E. Connected iOS Perform better 1 — — · · Zalán F. Connected iOS Feel less stress 1 — — · · Jaxson T. Connected iOS Feel less stress 1 — — · · Tristan V. Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	6%	100% 2 of 2	11919	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ade P. Connected iOS 🍎 Perform better 498 67 ▲ ✅ · Kruz M. Connected iOS 🍎 Focus my energy 2732 — — · · Jonas J. Connected iOS 🍎 Focus my energy 2644 66 ▼ · · Magoon G. Connected iOS 🍎 Perform better 1237 — — · · Josh B. Connected iOS 🍎 Help me balance 1072 — — · · Noah S. Connected iOS 🍎 Perform better 914 — — · · Theo P. Connected iOS 🍎 Perform better 768 — — · · Koree C. Connected iOS 🍎 Perform better 698 — — · · mason L. Connected iOS 🍎 Focus my energy 527 — — · · Nate K. Connected iOS 🍎 Perform better 382 — — · · Andrew J. Connected iOS Perform better 206 — — · · LaMont M. Connected iOS 🍎 Focus my energy 148 — — · · Noah M. Connected iOS Perform better 80 — — · · Amsal D. Connected iOS Help me balance 9 — — · · Brett S. Connected iOS Focus my energy 2 — — · · fabian F. Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson J. Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9541	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh S. Connected iOS 🍎 Feel less stress 3552 67 ▼ · · Zion W. Connected iOS 🍎 Focus my energy 3073 72 ▼ · · Luke J. Connected iOS 🍎 Feel less stress 1619 66 ▼ · · Sawyer D. Connected iOS Feel less stress 749 — — · · Kellen Q. Connected iOS Focus my energy 432 — — · · Hendrix L. Connected iOS Perform better 86 — — · · Kennedy O. Connected iOS Perform better 27 — — · · hugo T. Connected iOS Perform better 2 — — · · Devyn M. Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd W. Connected iOS 🍎 Perform better 1759 — — · · Caleb B. Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo F. Connected — 🍎 Focus my energy 1396 — — · · Lisa B. Connected iOS 🍎 Feel less stress 151 — — · · Denise D. Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul M. Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey M. Connected iOS Focus my energy 286 — — · · Luke S. Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah O. Connected iOS Perform better 126 — — · · Alessia C. Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah F. Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
UTAHVALLEYBB	1	1	100%	100%	100% 1 of 1	20	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ivory Y. Connected iOS 🍎 Feel less stress 20 83 — ✅ ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum L. Connected — Perform better 1 — — · · Laila H. Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph H. Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 34.4% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 143 deep-signal

Rod Wave

6 athletes · 5 anthem songs · 4 programs

comehelpglo

2 athletes · 1 anthem song · 1 program

Drake

2 athletes · 2 anthem songs · 1 program

Consumers · 699 deep-signal

Ella Langley

2 users · 1 anthem song

Eminem

2 users · 2 anthem songs

Josh Levi

2 users · 1 anthem song

Top Anthems

College Athletes

Kiss Me Interlude

Rod Wave

2 athletes · 2 programs

MISS MY DAWG

Yeat & Drake

2 athletes · 2 programs

onsra

comehelpglo

2 athletes · 1 program

Consumers

Choosin' Texas

Ella Langley

2 users

SWERVE

Josh Levi

2 users

963 Hz Activate Pineal Gland

Healing Sounds & Healing Solfeggio Frequencies MT

1 user

First Track Match

College Athletes

3 of 66

5% · current Anthem matches the first track CHRP analyzed

Consumers

12 of 111

11% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.

📊 Today's Signal ·

This week: ↑19 registrations · 82 registered · B2B stable

Trend: registrations ↑30% WoW · 238 active 7d · 646 active 30d · B2B 190 users across 15 orgs

Activation: 500 of 2,890 registered (incl. B2B) reached 100+ plays (17.3%)

CHRP

↗ Daily digest · #chrp-analytics

📊 CHRP Daily Digest — September 25, 2026 2,696 registered · 238 active 7d 📱 4538 downloads (iOS 2264 · Android 2274) · 82 new registrations this week · +19 registered vs prior week 🛒 B2C: 2,696 registered (59% ✅) → 2,234 connected music 🏢 B2B: 190 users · 184 connected (97%)

ORG001 + COV2025 excluded from all metrics · Since launch · April 27, 2026 ·Sources: App Store Connect · Google Play Console · Meta Ads · Calvin daily CSV