CHRP Command Center · Live · September 13, 2026

🚀 Live Since Aug 15

710 registered since Aug 15, 2026 · newest signup Sep 12, 2026 · 17.6/day

#

Stage

vs Prior

of Registered

1

710 Users Registered created_at_est

— start

100% 710 users

2

595 Connected Music music_platform

84% −16% drop

84% 595 users

▼ 115 didn't connect their music (16% of the prior stage)

🎧 Spotify 522 (88%) · Apple Music 73 (12%)

3

546 Analyzed a Song play_count

92% −8% drop

77% 546 users

▼ 49 didn't analyze a song (8% of the prior stage)

4

541 Profile Complete first_name + music_platform + play_count

99% −1% drop

76% 541 users

▼ 5 didn't complete their profile (1% of the prior stage)

5

103 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

19% −81% drop

15% 103 users

▼ 438 didn't view their dashboard (81% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

476 Completed Onboarding total_dashboard_visits_est

462% gain

67% 476 users

▲ +373 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

27

Sun 6

25

Mon 7

23

Tue 8

22

Wed 9

16

Thu 10

8

Fri 11

2

Sat 12

17.6 per day · 123 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

164 23%

1 song

295 42%

2+ songs

251 35%

📱 Device split

iOS

308 43%

Android

377 53%

Unknown

25 4%

🎵 Music platform

Spotify

522 74%

Apple Music

73 10%

Amazon Music

14 2%

No platform connected

101 14%

% of all 710 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 26 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 710 users

😌 Feel less stress

278 39%

⚖️ Help me balance

153 22%

🚀 Perform better

137 19%

🎯 Focus my energy

135 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,751 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 806 of 2,751 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 30% claimed (241 of 806) · 565 still to activate

Sampler

1,554

56% of classified

+39 vs 2026-09-05

Curious but Underfed

391

14% of classified

+57 vs 2026-09-05

Sleeping Gold

565

21% of classified

-1 vs 2026-09-05

Self Tracker

241

9% of classified

+35 vs 2026-09-05

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,751. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,853 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,853 Users Registered created_at_est

51% −49% drop

51% 1,853 users

▼ 1,778 didn't register an account (49% of the prior stage)

3

1,530 Connected Music music_platform

83% −17% drop

42% 1,530 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1269 (83%) · Apple Music 261 (17%)

4

1,302 Analyzed a Song play_count

85% −15% drop

36% 1,302 users

▼ 228 didn't analyze a song (15% of the prior stage)

5

1,283 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,283 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

551 30%

1 song

610 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,853 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.17% of 2,563 era B2C users (1,824), against 94.11% on first_name alone (2,412); 367 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-05

+121 registered

+104 connected

-65 active 7d

-3 active 30d

+40,191 plays

-69 dashboard

+39 samplers

+57 curious

-1 sleeping gold

+35 self trackers

vs 30 days ago2026-08-13

+738 registered

+853 connected

+29 active 7d

+84 active 30d

+183,439 plays

-3 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.7% reach 100+ plays · company definition of Active

0 plays

722

26.2% of registered

1 play

941

34.2% of registered

2–9 plays

282

10.3% of registered

10–99 plays

320

11.6% of registered

100+ plays

486

17.7% of registered

Registered → 100+: 17.7% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1262

in Calvin CSV

SDK Listening

208

16.5% opted in

1787 downloaded → 484 kept it → 1262 connected music → 208 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

790

users waiting for permission

21%

accepted (207/997)

5.2×

lift to 2+ plays

997

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 124 · Cooling 656 · anchored to last login in export (Sep 12, 2026)

🔥 Hottest Right Now (124)

Logged in within 7 days of Sep 12, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Christopher Mixell	4	0m ago	Android	Spotify	✓	Perform better	×××-×××-1925
PJ Dombrowski	31	3m ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2088
Ray Welden	1	1h ago	Android	Spotify	✓	Feel less stress	×××-×××-1136
Christian Wittemann	211	1h ago	iOS	Apple Music	✓	Focus my energy	×××-×××-7576
Alex Foss	253	6h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Damon Mays	1,316	10h ago	iOS	Apple Music	✓	Help me balance	×××-×××-5656
jeremiah williams	1	12h ago	iOS	Spotify	✓	Help me balance	×××-×××-4257
Lucian Morganstern	117	13h ago	Android	Spotify	✓	Focus my energy	×××-×××-2685
Bernhard Ellis	2,509	22h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-6750
Avyn Urbanski	127	30h ago	iOS	Apple Music	✓	Perform better	×××-×××-7453
Martin de Laporterie	1,033	30h ago	iOS	Apple Music	✓	Perform better	×××-×××-0575
Night X. Shadøw	4	30h ago	Android	Spotify	✓	Perform better	×××-×××-3353
Mary Clark	1	32h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-5588
Maranda Berg	11	32h ago	Android	Spotify	✓	Help me balance	×××-×××-6274
David Zeck	1	32h ago	Android	Spotify	✓	Focus my energy	×××-×××-4215
Brandon Pena Lopez	4	32h ago	iOS	Spotify	✓	Perform better	×××-×××-4264
Cherdan Grant-Johnson	1	33h ago	Android	Spotify	✓	Feel less stress	×××-×××-2202
Kaleb F	1	33h ago	Android	Spotify	✓	Feel less stress	×××-×××-9151
Reed Collins	0	35h ago	iOS	—	✓	Focus my energy	×××-×××-6458
Austin Greenamyer	1	35h ago	Android	Spotify	✓	Help me balance	×××-×××-6144
Panagiotis Pagonis	1	36h ago	iOS	Spotify	✓	Perform better	×××-×××-0238
David Simonovic	1	36h ago	iOS	Spotify	✓	Perform better	×××-×××-5347
Adrian Petkovic	1	36h ago	iOS	Spotify	✓	Help me balance	×××-×××-8139
Romeo Murry	33	38h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-9765
Skyler Cuson	137	45h ago	iOS	Apple Music	✓	Help me balance	×××-×××-7097

🧊 Cooling Off (656)

Last login 8–30 days before Sep 12, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Davyelle Trollinger	1	8d ago	iOS	Spotify	—	Perform better	—
Alyssa Zemietra	26	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-8671
Kendra Bolton	1	8d ago	iOS	Spotify	—	Perform better	×××-×××-3821
Raul Daniel	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-8580
Alex Arcoren	8	8d ago	Android	Spotify	—	Focus my energy	×××-×××-0658
Kai M	167	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-2540
Andrew Zajac	3	8d ago	iOS	Spotify	—	Feel less stress	×××-×××-1388
Phabian Sacchetti	1	8d ago	Android	Spotify	—	Perform better	×××-×××-6602
Lynnette Lillquist	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-8220
Kane ?	97	8d ago	Android	Spotify	—	Perform better	—
Mila Caberto	17	8d ago	Android	Spotify	—	Feel less stress	×××-×××-5375
Kaylee Jones	0	8d ago	iOS	—	—	Help me balance	—
Aaron Collazo	0	8d ago	iOS	—	—	Feel less stress	—
Simone Mastella	1	8d ago	iOS	Spotify	—	Help me balance	×××-×××-4567
Charles Gappmayer	4	8d ago	Android	Spotify	—	Help me balance	×××-×××-3836
otiiot kogkok	2	8d ago	Android	Spotify	—	Perform better	×××-×××-0507
Brylee Tinsley	28	8d ago	Android	Spotify	—	Feel less stress	×××-×××-9348
Kevin Nevermind	108	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-9407
Zoey Stroup	2	8d ago	iOS	Spotify	—	Perform better	×××-×××-9013
carmen teran	1	8d ago	iOS	Spotify	—	Perform better	—
Tisha Pdexter	1	8d ago	Android	Spotify	—	Focus my energy	×××-×××-6286
Caroline Ford	30	8d ago	iOS	Spotify	—	Help me balance	×××-×××-2636
matthew sanchez	0	8d ago	Android	—	—	Perform better	—
Kenny Kennedy	23	8d ago	iOS	Spotify	—	Focus my energy	×××-×××-2112
Zach Heredia	1,825	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-7220

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

188

7%

users with org codes · 14 orgs

B2C Registered

2563

93%

consumer · registered 2,563

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2797 · Organic: 1135 · Total attributed: 3938
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-12

This week vs last week

Weekly Spend

$722.41

Weekly Installs

141

Weekly CPI

$5.12

Meta-attributed Installs

2797

Full Apostle Metrics

Total Spend

$13,435.36

Meta-attributed Installs

2797

Organic Installs

1135

Cost/Install

$4.80

Registrations

2588

Cost/Reg

—

Impressions

577,581

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,406,654 total plays · 290 active 7d

🎵 Listening

1,406,654

total plays all time · 629 avg per active user

📊 Opening Dashboard

127

views in last 7 days

🧠 KNOWING

127

of 2236 checked their dashboard this week (6%)

🎯 DOING

2

opened a playlist this week (0%)

Active 7d

290

Active 30d

777

Dormant

1459 (65%)

🧭 Device × Music Service

2,563 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

738

29% of all B2C users

iOS · Apple Music

307

12% of all B2C users

Android · Spotify

993

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 519 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,563 B2C users

Spotify

1,791 70%

Apple Music

334 13%

Amazon Music

52 2%

No platform connected

386 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 102 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,466 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2436 99%

1-2 visits

25 1%

3-6 visits

5 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-06 and 2026-09-13 snapshots — actual return visits in the window, not a lifetime total. 2436 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,751 era users · device_model × music_platform × media SDK · anchored Sep 12, 2026

iOS · Spotify

90 avg plays · 5% active 7d · 5% dashboard

813 30%

iOS · Apple Music

1,107 avg plays · 39% active 7d · 6% dashboard

401 15%

Android · Spotify (media SDK on)

108 avg plays · 8% active 7d · 9% dashboard

207 8%

Android · Spotify (media SDK off)

37 avg plays · 6% active 7d · 5% dashboard

790 29%

Android · Apple Music

1,110 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

119 avg plays · 2% active 7d · 1% dashboard

534 19%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

207 21%

108 avg plays · 8% active 7d · 9% dashboard

Permission OFF

no passive playback signal

790 79%

37 avg plays · 6% active 7d · 5% dashboard

79% of the 997 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	813	30%	90	40	5%	5%
iOS · Apple Music	401	15%	1,107	156	39%	6%
Android · Spotify (media SDK on)	207	8%	108	17	8%	9%
Android · Spotify (media SDK off)	790	29%	37	46	6%	5%
Android · Apple Music	6	0%	1,110	3	50%	0%
Bailed during onboarding — no device or music connected	534	19%	119	13	2%	1%
Total	2,751	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

188

7% · organization_code set, test orgs excluded

D2C · direct

2563

93% · no organization_code

Meta-attributed installs

2,797

71% of attributed installs

Organic installs

1,135

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-12) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

124 dashboard views · 1 playlist opens this week

EPI Improving

47

score up vs last period

EPI Stable

214

no change

EPI Declining

59

score down vs last period

124 opened dashboard this week · 1 opened playlist

🏢 B2B Engine

14 orgs · 184 users · 178 connected

Total Users

184

14 orgs

Connected

178

97% rate

Total Plays

212605

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	67% 2 of 3	77423	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ ava lambert Connected iOS 🍎 Focus my energy 3292 69 ▲ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7540 — — · · Jason Amador Connected iOS 🍎 Perform better 6314 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5713 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5583 — — · · TODD OKESON Connected iOS 🍎 Help me balance 5069 — — · · Brenda Brown Connected iOS 🍎 Perform better 3900 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2737 — — · · Addie Carr Connected iOS 🍎 Perform better 2652 — — · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2209 68 ▼ · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Drew Bryson Connected iOS 🍎 Perform better 1400 69 ▲ · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Keesha Walden Connected — 🍎 Focus my energy 1306 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1121 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1012 — — · · Honey Brown Connected iOS 🍎 Help me balance 828 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	50	50	100%	14%	87% 20 of 23	38371	HEALTHY
50 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Griffen Saacke Connected iOS Feel less stress 1070 69 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 127 71 ▼ ✅ · Sophie Stramel Connected iOS 🍎 Focus my energy 116 91 — ✅ · ahiza garcia Connected iOS Feel less stress 87 68 — ✅ · Mack Booth Connected iOS Help me balance 32 80 — ✅ · Sabrina Campbell Connected iOS 🍎 Focus my energy 31 77 ▼ ✅ · Alex Nitache Connected iOS Help me balance 17 90 — ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4328 76 ▲ · · Ashten Pierson Connected iOS 🍎 Perform better 3704 64 ▼ · · Gage Kalley Connected iOS 🍎 Perform better 3133 — — · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 ▼ · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 1992 75 ▲ · · Jordan Austin Connected iOS 🍎 Perform better 1957 69 ▲ · · Maxwell Odden Connected — 🍎 Perform better 1911 — — · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1618 74 ▲ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Ireland Riley Connected iOS 🍎 Perform better 1117 82 ▲ · · Chris Domke Connected iOS 🍎 Perform better 591 70 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Jack Christ Connected iOS 🍎 Perform better 452 68 ▲ · · Mia Clemmer Connected iOS 🍎 Perform better 377 71 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 322 66 ▼ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Connor McKee Connected iOS 🍎 Perform better 130 71 ▲ · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Branden B Connected iOS 🍎 Help me balance 31 70 — · · Audrey Garton Connected iOS 🍎 Focus my energy 9 87 — · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	50% 1 of 2	33436	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4420 — — · · Cooper Campbell Connected iOS 🍎 Perform better 3946 — — · · TJ Drain Connected iOS 🍎 Perform better 3921 — — · · Eli Herbert Connected iOS 🍎 Perform better 3792 — — · · Dillon Claussen Connected — 🍎 Perform better 2571 67 ▼ · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2104 68 ▲ · · Reece Davidson Connected iOS 🍎 Feel less stress 1880 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1455 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1189 — — · · Sean Register JR Connected iOS 🍎 Perform better 1139 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	33%	86% 6 of 7	23633	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1033 71 ▲ ✅ · Ralphael Akuta Connected iOS 🍎 Perform better 979 66 — ✅ · Panagiotis Pagonis Connected iOS Perform better 1 91 — ✅ · David Simonovic Connected iOS Perform better 1 81 — ✅ · Adrian Petkovic Connected iOS Help me balance 1 82 — ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4799 — — · · Moses Hipps Connected iOS 🍎 Perform better 3827 64 ▼ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3696 83 ▲ · · BJ Brown Connected iOS 🍎 Help me balance 3618 81 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 2877 70 ▲ · · Latief White Connected iOS 🍎 Help me balance 2792 70 ▼ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	0% 0 of 1	16188	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 5753 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3438 69 ▼ · · Cameron Carroll Connected iOS 🍎 Perform better 3370 — — · · Boden Howell Connected iOS 🍎 Help me balance 1668 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	9894	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2184 73 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 1940 68 ▼ · · Josh Bryan Connected iOS 🍎 Help me balance 977 66 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 939 69 ▼ · · Noah Smith Connected iOS 🍎 Perform better 861 79 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 ▲ · · Koree Cotton Connected iOS 🍎 Perform better 564 65 ▼ · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Ade Popoola Connected iOS 🍎 Perform better 305 65 ▼ · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 65 ▼ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	8992	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3343 71 ▲ · · Zion Wells Connected iOS 🍎 Focus my energy 2745 73 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1607 84 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	20%	100% 1 of 1	1535	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — ✅ · Margo Farwell Connected — 🍎 Focus my energy 1355 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 36.4% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 136 deep-signal

1

YoungBoy Never Broke Again

4 athletes · 4 anthem songs · 3 programs

2

Drake

2 athletes · 2 anthem songs · 1 program

3

$uicideboy$

1 athlete · 1 anthem song · 1 program

Consumers · 670 deep-signal

1

Alice In Chains

2 users · 2 anthem songs

2

Drake

2 users · 2 anthem songs

3

Metallica

2 users · 2 anthem songs

Top Anthems

College Athletes

All different this snapshot
70 athletes · 70 different anthems

Consumers

1

keep steady

sosocamo

2 users

2

.execute.

Slipknot

1 user

3

223's (feat. 9lokknine)

YNW Melly

1 user

First Track Match

College Athletes

4 of 70

6% · current Anthem matches the first track CHRP analyzed

Consumers

11 of 121

9% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.