CHRP Command Center · Live · September 20, 2026

🚀 Live Since Aug 15

775 registered since Aug 15, 2026 · newest signup Sep 19, 2026 · 9.6/day

#

Stage

vs Prior

of Registered

1

775 Users Registered created_at_est

— start

100% 775 users

2

646 Connected Music music_platform

83% −17% drop

83% 646 users

▼ 129 didn't connect their music (17% of the prior stage)

🎧 Spotify 567 (88%) · Apple Music 79 (12%)

3

588 Analyzed a Song play_count

91% −9% drop

76% 588 users

▼ 58 didn't analyze a song (9% of the prior stage)

4

582 Profile Complete first_name + music_platform + play_count

99% −1% drop

75% 582 users

▼ 6 didn't complete their profile (1% of the prior stage)

5

58 Viewed Dashboard This Week has_dashboard_viewed_in_last_7_days

10% −90% drop

7% 58 users

▼ 524 didn't view their dashboard (90% of the prior stage)

ⓘ proxy — a rolling 7-day flag, not lifetime reach; the real counter is the Completed Onboarding stage below (total_dashboard_visits_est)

6

516 Completed Onboarding total_dashboard_visits_est

890% gain

67% 516 users

▲ +458 vs prior stage — stages are not strict subsets

📈 Daily registrations · last 7 days

4

Sun 13

12

Mon 14

13

Tue 15

12

Wed 16

9

Thu 17

8

Fri 18

9

Sat 19

9.6 per day · 67 in the last 7 days

🎧 Engagement depth · plays per user

0 songs

187 24%

1 song

314 41%

2+ songs

274 35%

📱 Device split

iOS

340 44%

Android

407 53%

Unknown

28 4%

🎵 Music platform

Spotify

567 73%

Apple Music

79 10%

Amazon Music

16 2%

No platform connected

113 15%

% of all 775 users registered since Aug 15, not of connectors. Amazon Music reads notify_amazon_music, its own column — counted only where no other service is set, so the four counts still account for every user exactly once. A further 28 opted in while already on Spotify or Apple Music and are counted under that service, not here. Percentages are rounded independently and can total 99–101%.

🎯 Onboarding goals · 775 users

😌 Feel less stress

300 39%

⚖️ Help me balance

169 22%

🚀 Perform better

151 19%

🎯 Focus my energy

148 19%

• Not Set

7 1%

Population: B2C users created on or after Aug 15, 2026, test orgs excluded. Percentages are of registrations in this window, not of lifetime downloads — the store number is a lifetime figure and would flatten every live percentage to noise. Daily counts are anchored to the newest signup in the export, not wall clock, so "last 7 days" stays truthful when the CSV is stale.

🎯 Signal × Intent

2,818 users · music signal (play_count) × intent (dashboard visits)

29% of users have deep music signal — 821 of 2,818 at 10+ songs analyzed

Sleeping Gold → Self Tracker: 32% claimed (260 of 821) · 561 still to activate

Sampler

1,576

56% of classified

+22 vs 2026-09-12

Curious but Underfed

421

15% of classified

+30 vs 2026-09-12

Sleeping Gold

561

20% of classified

-4 vs 2026-09-12

Self Tracker

260

9% of classified

+19 vs 2026-09-12

Two axes, both already in the export: music signal is play_count, intent is total_dashboard_visits. Deep signal is 10+ songs analyzed. The four states are the full 2×2, so every classified user sits in exactly one and the counts sum to 2,818. Hover a state for its definition.

🏗 Foundation Funnel

Cumulative Apr 27, 2026 → Aug 14, 2026 · 1,852 registered · 51% of downloads

#

Stage

vs Prior

of Downloads

1

3,631 Downloads canonical_downloads_total

— start

100% 3,631 users

2

1,852 Users Registered created_at_est

51% −49% drop

51% 1,852 users

▼ 1,779 didn't register an account (49% of the prior stage)

3

1,529 Connected Music music_platform

83% −17% drop

42% 1,529 users

▼ 323 didn't connect their music (17% of the prior stage)

🎧 Spotify 1268 (83%) · Apple Music 261 (17%)

4

1,303 Analyzed a Song play_count

85% −15% drop

36% 1,303 users

▼ 226 didn't analyze a song (15% of the prior stage)

5

1,284 Profile Complete first_name + music_platform + play_count

99% −1% drop

35% 1,284 users

▼ 19 didn't complete their profile (1% of the prior stage)

🎧 Engagement depth · songs analyzed per user

0 songs

549 30%

1 song

611 33%

2+ songs

692 37%

Bars are scaled to the largest bucket; percentages are of the 1,852 users registered in this window.

The closed window that built the base. Population is B2C per is_b2c(), created on or before Aug 14, 2026; org-coded customers are counted in the B2B Engine below. Downloads is a lifetime store total and is not windowed, so stage 2 reads "of everyone who ever installed, this many registered in this window". Stages read one named field each and are not strict subsets.
Profile Complete requires all three — a name, a connected service, and at least one play. SSO auto-fills first_name, so a name on its own proves the identity provider answered, not the user; requiring all three also makes this stage a strict subset of the two above it, which is why the funnel now falls at every step instead of printing a gain. It passes 71.03% of 2,627 era B2C users (1,866), against 94.18% on first_name alone (2,474); 380 carry an auto-filled name with no service and no plays. Read it as "finished onboarding end to end" — it deliberately excludes anyone who connected a service but has not played yet.

📈 Movement · vs 7 and 30 days ago

delta vs banked daily snapshots

vs 7 days ago2026-09-12

+64 registered

+50 connected

-70 active 7d

-63 active 30d

+30,298 plays

-49 dashboard

+22 samplers

+30 curious

-4 sleeping gold

+19 self trackers

vs 30 days ago2026-08-20

+600 registered

+499 connected

-67 active 7d

+77 active 30d

+166,103 plays

-62 dashboard

samplers n/a

curious n/a

sleeping gold n/a

self trackers n/a

Snapshots are banked daily under the CSV's data date, so a late run compares like for like. Comparisons start at Aug 1 — differencing against earlier snapshots would report the Pass 1–3 metric corrections as user behaviour. A metric marked n/a was absent from that day's snapshot and is skipped rather than shown as a zero delta.

⚡ Activation Physics · registered → active

17.5% reach 100+ plays · company definition of Active

0 plays

743

26.4% of registered

1 play

961

34.1% of registered

2–9 plays

293

10.4% of registered

10–99 plays

327

11.6% of registered

100+ plays

494

17.5% of registered

Registered → 100+: 17.5% · This is the number the team improves.

🤖 Android Funnel · downloads → installed → listening

Play Console → Calvin CSV → SDK opt-in · friction analysis

Downloaded

1787

Play Console

Still Installed

484

72.9% removed

Connected Music

1291

in Calvin CSV

SDK Listening

217

16.8% opted in

1787 downloaded → 484 kept it → 1291 connected music → 217 CHRP can analyze · SDK opt-in is the critical Android friction point

🤖 Android Permission · Spotify users waiting

21% accepted · 5.2× lift to 2+ plays

804

users waiting for permission

21%

accepted (216/1020)

5.2×

lift to 2+ plays

1020

Android Spotify total

Prompted / currently-active not tracked — only ever-enabled.

🌡️ Engagement Recency

Hottest 75 · Cooling 671 · anchored to last login in export (Sep 19, 2026)

🔥 Hottest Right Now (75)

Logged in within 7 days of Sep 19, 2026 and viewed the dashboard this week. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Zach heredia	30	0m ago	iOS	Apple Music	✓	Perform better	×××-×××-7220
Aim S	1	4m ago	iOS	Spotify	✓	Help me balance	×××-×××-8031
Danielle LeClair	910	44m ago	Android	Spotify	✓	Focus my energy	×××-×××-8331
Rikki Parker	11	1h ago	Android	Spotify	✓	Help me balance	×××-×××-3249
Brian Whitney	14	1h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-8125
Dominic Ronquillo	11	1h ago	Android	Spotify	✓	Feel less stress	×××-×××-0746
Emily Turcotte	1	2h ago	iOS	Spotify	✓	Focus my energy	×××-×××-9066
Philip DeJong	1	2h ago	iOS	Spotify	✓	Help me balance	×××-×××-6672
Chris Vaughn	17	2h ago	Android	Spotify	✓	Feel less stress	×××-×××-2196
Ralphael Akuta	1,030	8h ago	iOS	Apple Music	✓	Perform better	×××-×××-9101
Ireland Riley	1,542	9h ago	iOS	Apple Music	✓	Perform better	×××-×××-0914
Wyatt Johnson	1	10h ago	iOS	Spotify	✓	Help me balance	×××-×××-4644
Anthony Andreshak	1	11h ago	iOS	Spotify	✓	Feel less stress	×××-×××-0352
Jeremy Gagianas	44	21h ago	Unknown	Spotify	✓	Perform better	×××-×××-0688
Bernhard Ellis	2,936	21h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-6750
Kristina Vera	32	25h ago	iOS	Apple Music	✓	Feel less stress	×××-×××-2386
Mark Winkle	71	27h ago	iOS	Apple Music	✓	Perform better	×××-×××-7060
Thomas DAloia	4	28h ago	Android	Spotify	✓	Feel less stress	×××-×××-5439
Gabe Cooper	1	29h ago	Android	Spotify	✓	Feel less stress	×××-×××-6971
Vicki Padgett Small	1	31h ago	Android	Spotify	✓	Feel less stress	×××-×××-0551
TODD OKESON	5,446	32h ago	iOS	Apple Music	✓	Help me balance	×××-×××-3957
Zoey Stroup	2	32h ago	iOS	Spotify	✓	Perform better	×××-×××-9013
Crystal Sparks	19	32h ago	Android	Spotify	✓	Feel less stress	—
Alex Foss	369	33h ago	Android	Spotify	✓	Feel less stress	×××-×××-2416
Dead Nside	4	36h ago	Android	Spotify	✓	Feel less stress	×××-×××-8193

🧊 Cooling Off (671)

Last login 8–30 days before Sep 19, 2026. Showing top 25 by most recent login.

Name	Songs	Last Login	Device	Music	Dashboard	Goal	Phone
Delaney English	1	8d ago	iOS	Spotify	—	Feel less stress	—
Night X. Shadøw	4	8d ago	Android	Spotify	—	Perform better	×××-×××-3353
Mary Clark	1	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-5588
Maranda Berg	11	8d ago	Android	Spotify	—	Help me balance	×××-×××-6274
David Zeck	1	8d ago	Android	Spotify	—	Focus my energy	×××-×××-4215
Brandon Pena Lopez	4	8d ago	iOS	Spotify	—	Perform better	×××-×××-4264
Cherdan Grant-Johnson	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-2202
Kaleb F	1	8d ago	Android	Spotify	—	Feel less stress	×××-×××-9151
Reed Collins	0	8d ago	iOS	—	—	Focus my energy	×××-×××-6458
Austin Greenamyer	1	8d ago	Android	Spotify	—	Help me balance	×××-×××-6144
Panagiotis Pagonis	1	8d ago	iOS	Spotify	—	Perform better	×××-×××-0238
David Simonovic	1	8d ago	iOS	Spotify	—	Perform better	×××-×××-5347
Adrian Petkovic	1	8d ago	iOS	Spotify	—	Help me balance	×××-×××-8139
Romeo Murry	33	8d ago	iOS	Apple Music	—	Feel less stress	×××-×××-9765
Art Jamar	0	8d ago	Android	—	—	Focus my energy	—
Hilario Rodriguez	72	8d ago	iOS	Apple Music	—	Perform better	—
Skyler Cuson	162	8d ago	iOS	Apple Music	—	Help me balance	×××-×××-7097
Alex Nitache	17	8d ago	iOS	Spotify	—	Help me balance	×××-×××-3991
Ivy Lanier	1	8d ago	Android	Spotify	—	Perform better	×××-×××-1593
Noah Stines	0	9d ago	Android	—	—	Focus my energy	—
Buddy Arth	49	9d ago	Android	Spotify	—	Focus my energy	×××-×××-4065
Jessica Holstein	3	9d ago	Android	Spotify	—	Feel less stress	×××-×××-7335
marty boyer	17	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-4838
David Shekhtman	17	9d ago	iOS	Spotify	—	Perform better	×××-×××-0643
Teather Peoples	1	9d ago	iOS	Spotify	—	Feel less stress	×××-×××-5941

Source: new_user_activity · last_login_est. Test orgs and obvious junk names excluded. Each section caps at 25 rows.

📱 Downloads · sources & Apostle performance

3631 total · B2B + B2C split · Meta Ads performance

B2B Registered

191

7%

users with org codes · 14 orgs

B2C Registered

2627

93%

consumer · registered 2,627

📊 APOSTLE PERFORMANCE · Meta Ads

Meta-attributed installs: 2852 · Organic: 1188 · Total attributed: 4049
CPI (AppsFlyer-attributed) · AppsFlyer 2026-04-27 → 2026-09-19

This week vs last week

Weekly Spend

$734.29

Weekly Installs

56

Weekly CPI

$13.11

Meta-attributed Installs

2852

Full Apostle Metrics

Total Spend

$14,223.28

Meta-attributed Installs

2852

Organic Installs

1188

Cost/Install

$4.99

Registrations

2658

Cost/Reg

—

Impressions

604,128

CPM

—

Yesterday Spend

—

🎧 Active User Engagement

1,436,952 total plays · 220 active 7d

🎵 Listening

1,436,952

total plays all time · 629 avg per active user

📊 Opening Dashboard

78

views in last 7 days

🧠 KNOWING

78

of 2282 checked their dashboard this week (3%)

🎯 DOING

4

opened a playlist this week (0%)

Active 7d

220

Active 30d

714

Dormant

1568 (69%)

🧭 Device × Music Service

2,627 B2C users since launch · 80% fall in the 2×2

iOS · Spotify

757

29% of all B2C users

iOS · Apple Music

311

12% of all B2C users

Android · Spotify

1,016

39% of all B2C users

Android · Apple Music

6

0% of all B2C users

Bailed during onboarding — no device or music connected 537 · 20%

Users who registered but never completed device/music setup — didn't get far enough to be measured elsewhere.

🎵 Music service · all 2,627 B2C users

Spotify

1,835 70%

Apple Music

340 13%

Amazon Music

54 2%

No platform connected

398 15%

Spotify · Apple Music · Amazon Music · nobody — measured against the full B2C base, so these four counts account for every user where the 2×2 above covers 80% of them. Amazon Music comes from notify_amazon_music, a separate column from music_platform, and is counted only where no other service is set so no user lands in two bars. A further 104 opted in while already on another service — the column name says notify, so treat it as interest, not a second connection. Percentages are rounded independently and can total 99–101%.

Population is every B2C user since launch (is_b2c(), test orgs excluded), not a window. Device comes from classify_device(device_model) — never subscription_provider, which records the signup platform rather than the handset. The four cells sum to 80%; the rest is broken out above rather than folded into a cell, so the percentages are not made to look like they total 100.

🔁 Dashboard Visit Frequency (last 7 days)

2,563 B2C users diffed · 1% returned at least once · 0.0 avg visits

0 visits this week

2540 99%

1-2 visits

20 1%

3-6 visits

3 0%

7+ visits (daily+)

0 0%

Per-user change in total_dashboard_visits_est between the 2026-09-13 and 2026-09-20 snapshots — actual return visits in the window, not a lifetime total. 2540 users (99%) did not open the dashboard at all this week; a large lifetime count cannot tell those users apart from active ones, which is what this view exists to fix. Only users present in both snapshots are counted — someone who registered mid-window has no prior reading, and counting their lifetime total as a weekly delta would inflate the top bucket.

🎧 Listening Segmentation · platform × music service

2,818 era users · device_model × music_platform × media SDK · anchored Sep 19, 2026

iOS · Spotify

90 avg plays · 2% active 7d · 2% dashboard

834 30%

iOS · Apple Music

1,138 avg plays · 34% active 7d · 5% dashboard

405 14%

Android · Spotify (media SDK on)

109 avg plays · 8% active 7d · 8% dashboard

216 8%

Android · Spotify (media SDK off)

36 avg plays · 2% active 7d · 2% dashboard

804 29%

Android · Apple Music

1,154 avg plays · 50% active 7d · 0% dashboard

6 0%

Bailed during onboarding — no device or music connected

129 avg plays · 2% active 7d · 1% dashboard

553 20%

🔑 Android · Spotify — media SDK permission

Permission ON

passive tracking works

216 21%

109 avg plays · 8% active 7d · 8% dashboard

Permission OFF

no passive playback signal

804 79%

36 avg plays · 2% active 7d · 2% dashboard

79% of the 1,020 Android Spotify users have never granted the permission, so CHRP never sees their playback. Each one is a single prompt away from generating signal — this is the largest recoverable gap on the page.

Segment detail table

Segment	Users	% of total	Avg plays	Active 7d	Active 7d %	Dashboard %
iOS · Spotify	834	30%	90	17	2%	2%
iOS · Apple Music	405	14%	1,138	138	34%	5%
Android · Spotify (media SDK on)	216	8%	109	18	8%	8%
Android · Spotify (media SDK off)	804	29%	36	15	2%	2%
Android · Apple Music	6	0%	1,154	3	50%	0%
Bailed during onboarding — no device or music connected	553	20%	129	13	2%	1%
Total	2,818	100%	—	—	—	—

⚠️ Android · Spotify without the media SDK is the single largest segment and the weakest by engagement. Without the permission, playback never reaches CHRP — the low activity rate is a real product gap, not missing or broken data. Every user in that row is one permission prompt away from generating signal.

B2B · org code

191

7% · organization_code set, test orgs excluded

D2C · direct

2627

93% · no organization_code

Meta-attributed installs

2,852

71% of attributed installs

Organic installs

1,188

29% of attributed installs

Meta/organic is a top-line AppsFlyer aggregate (2026-04-27 → 2026-09-19) and does not join to the segment rows above. Per-user attribution requires AppsFlyer Raw Data Export (not provisioned).

Population: era users (created_at_est ≥ 4/27), test orgs excluded — the same base as the funnel. Platform comes from classify_device(device_model), never subscription_provider, which records the registration platform rather than the device. Segments are a strict partition: any row with an unrecognised device or no linked music service falls into Unknown, so the counts sum to the total and no user is dropped. Active 7d is last_played_at_est within 7 days of the activity anchor.

🧠 Product Health · EPI scores + engagement

75 dashboard views · 4 playlist opens this week

EPI Improving

47

score up vs last period

EPI Stable

153

no change

EPI Declining

44

score down vs last period

75 opened dashboard this week · 4 opened playlist

🏢 B2B Engine

14 orgs · 187 users · 181 connected

Total Users

187

14 orgs

Connected

181

97% rate

Total Plays

225645

all orgs

Unconnected

6

need activation

Org	Users	Connected	Conn %	Dashboard 7d	Signal → Self-Awareness	Total Plays	Status
coacho	42	42	100%	2%	75% 3 of 4	79350	HEALTHY
42 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ TODD OKESON Connected iOS 🍎 Help me balance 5446 68 ▲ ✅ · Parker Rhee Connected iOS 🍎 Perform better 7688 — — · · Jason Amador Connected iOS 🍎 Perform better 6344 — — · · Troy Pierce Connected iOS 🍎 Focus my energy 6267 — — · · Kobe Stewart Connected iOS 🍎 Focus my energy 5899 — — · · Lexi Lambert Connected iOS 🍎 Focus my energy 5753 — — · · Brenda Brown Connected iOS 🍎 Perform better 4139 — — · · Jordan Jackson Connected iOS 🍎 Help me balance 3664 — — · · ava lambert Connected iOS 🍎 Focus my energy 3367 66 ▼ · · Danny Giangrande Connected iOS Feel less stress 3243 — — · · Nick Robinson Connected iOS 🍎 Focus my energy 2824 — — · · Addie Carr Connected iOS 🍎 Perform better 2736 — — · · Mike Lambert Connected iOS 🍎 Feel less stress 2263 69 ▲ · · Toussaint Malukila Connected iOS 🍎 Perform better 2227 — — · · Gabriel Ramos Connected iOS Feel less stress 1995 — — · · Randy Towner Connected iOS 🍎 Feel less stress 1679 — — · · Drew Bryson Connected iOS 🍎 Perform better 1654 66 ▼ · · Byron Sanford Connected iOS 🍎 Perform better 1427 — — · · Keesha Walden Connected — 🍎 Focus my energy 1399 — — · · Kyle Jones Connected iOS 🍎 Focus my energy 1399 — — · · Stephanie Yelton Connected iOS 🍎 Help me balance 1302 — — · · Cali Denson Connected iOS 🍎 Perform better 1242 — — · · Palmer J Connected iOS 🍎 Perform better 1172 — — · · LaVall Jordan Connected iOS 🍎 Help me balance 1070 — — · · Honey Brown Connected iOS 🍎 Help me balance 849 — — · · Vince Walden Connected iOS 🍎 Help me balance 776 — — · · Zach W Connected iOS 🍎 Help me balance 447 — — · · Kellen Quinn Connected — Perform better 350 — — · · Rob Summers Connected iOS 🍎 Feel less stress 305 — — · · Chris Elliott Connected iOS Perform better 176 — — · · Zach Spiker Connected iOS Feel less stress 103 — — · · Isaac Demosthenes Connected iOS Feel less stress 56 — — · · Joe Branch Connected iOS Feel less stress 26 — — · · Hayden Hearst Connected iOS Perform better 22 — — · · Charlie Ernst Connected iOS Feel less stress 19 — — · · Vinson Walden Connected iOS 🍎 Focus my energy 14 — — · · Ritchie McKay Connected Android Focus my energy 3 — — · · Joshua Cleary Connected iOS Feel less stress 1 — — · · Camp Wagner Connected iOS Help me balance 1 — — · · Nicco Provence Connected iOS 🍎 Perform better 1 67 — · · Tyler Dawson Connected iOS Perform better 1 — — · · Latoja Schaben Connected — Perform better 1 — — · ·
Game26	53	53	100%	9%	91% 20 of 22	42136	HEALTHY
53 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Ireland Riley Connected iOS 🍎 Perform better 1542 74 ▼ ✅ · Ahry Comer Connected iOS Feel less stress 893 71 — ✅ · Triston Miller Connected iOS 🍎 Perform better 610 86 — ✅ · Abby Robinson Connected iOS Feel less stress 213 73 — ✅ · Avyn Urbanski Connected iOS 🍎 Perform better 149 77 ▲ ✅ · Elijah Grant Connected iOS 🍎 Perform better 4920 — — · · Tyshon Patty Connected iOS 🍎 Perform better 4608 71 ▼ · · Ashten Pierson Connected iOS 🍎 Perform better 3837 — — · · Gage Kalley Connected iOS 🍎 Perform better 3143 — — · · Kaitlyn Morningstar Connected iOS 🍎 Focus my energy 2278 76 ▲ · · Kaylee Schweitzer Connected iOS 🍎 Perform better 2148 68 — · · Maxwell Odden Connected — 🍎 Perform better 2132 — — · · Torrence Williams Connected — 🍎 Feel less stress 2056 — — · · Jordan Austin Connected iOS 🍎 Perform better 1957 73 ▲ · · Ethan Cox Connected iOS Perform better 1742 — — · · Tyler Walker Connected iOS 🍎 Perform better 1717 68 ▼ · · Hunter Austin Garcia Connected iOS 🍎 Perform better 1283 80 — · · Milou Klein Connected iOS Feel less stress 1155 — — · · Griffen Saacke Connected iOS Feel less stress 1070 — — · · Chris Domke Connected iOS 🍎 Perform better 823 67 ▼ · · Jack Christ Connected iOS 🍎 Perform better 483 89 ▲ · · Khevarus Dawson Connected iOS 🍎 Focus my energy 477 68 — · · Mia Clemmer Connected iOS 🍎 Perform better 471 70 ▼ · · Kaiden Beverly Connected iOS 🍎 Perform better 323 81 ▲ · · Dani Wallace Connected iOS Help me balance 305 — — · · Liam Griffiths Connected iOS Focus my energy 233 — — · · Sam Cirlincione Connected iOS Help me balance 204 — — · · Sophie Stramel Connected iOS 🍎 Focus my energy 181 66 ▼ · · Connor McKee Connected iOS 🍎 Perform better 171 67 ▼ · · Eatoniel Brown Connected iOS Feel less stress 136 — — · · Allison Risley Connected iOS Perform better 135 — — · · Kylie Briscoe Connected iOS Feel less stress 126 — — · · Sabrina Campbell Connected iOS 🍎 Focus my energy 109 67 ▼ · · ahiza garcia Connected iOS Feel less stress 87 — — · · Kendal Murphy Connected iOS Perform better 76 — — · · Jasmyn Mitchner Connected iOS Focus my energy 64 — — · · Branden B Connected iOS 🍎 Help me balance 61 70 — · · Jake Keiser Connected iOS Perform better 43 — — · · Warren Gravely Connected iOS 🍎 Perform better 36 — — · · Esther Vyrlan Connected iOS Focus my energy 35 — — · · Mack Booth Connected iOS Help me balance 32 — — · · Jireh Arning Connected iOS 🍎 Feel less stress 31 63 — · · Alex Nitache Connected iOS Help me balance 17 — — · · Audrey Garton Connected iOS 🍎 Focus my energy 10 91 ▲ · · maddie parker Connected iOS Feel less stress 5 — — · · Tyler Herzing Connected iOS Help me balance 2 — — · · Rylan Salyers Connected iOS Perform better 1 — — · · Cayden leak 2029 Connected iOS Help me balance 1 — — · · Clark Harris Connected iOS Perform better 1 — — · · Mallory Anderson Connected iOS Perform better 1 — — · · Julia Dumais Connected iOS Help me balance 1 — — · · Noah Bustard Connected iOS Perform better 1 — — · · Mathew Bacik Connected iOS 🍎 Perform better 1 — — · ·
LIBERTYBB	18	18	100%	0%	100% 1 of 1	35343	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Eli Sancomb Connected iOS 🍎 Perform better 5064 — — · · Zander Carter Connected iOS 🍎 Perform better 4970 — — · · Eli Herbert Connected iOS 🍎 Perform better 4257 — — · · Cooper Campbell Connected iOS 🍎 Perform better 4036 — — · · TJ Drain Connected — 🍎 Perform better 3967 — — · · Dillon Claussen Connected — 🍎 Perform better 2826 — — · · Stephen Burggraf Connected iOS 🍎 Focus my energy 2144 66 ▼ · · Reece Davidson Connected iOS 🍎 Feel less stress 2022 — — · · Cobi Campbell Connected iOS 🍎 Help me balance 1561 — — · · Andrew Grimes Connected iOS 🍎 Perform better 1371 — — · · Osmar Garcia Connected iOS 🍎 Perform better 1283 — — · · Sean Register JR Connected iOS 🍎 Perform better 1258 — — · · Brady Kester Connected iOS Perform better 483 — — · · RJ Jones Connected iOS Perform better 94 — — · · Torr Sorensen Connected iOS Help me balance 4 — — · · Chris Casola Connected iOS Perform better 1 — — · · Ritchie McKay Connected Android Help me balance 1 — — · · Matthew Shelton Connected iOS Perform better 1 — — · ·
DREXELBB	15	15	100%	13%	100% 6 of 6	25588	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Martin de Laporterie Connected iOS 🍎 Perform better 1163 70 ▼ ✅ · Ralphael Akuta Connected iOS 🍎 Perform better 1030 70 ▲ ✅ · Josh Reed Connected iOS 🍎 Focus my energy 4912 — — · · Moses Hipps Connected iOS 🍎 Perform better 4176 71 ▲ · · LaDricus PIttman Connected iOS 🍎 Help me balance 3996 — — · · BJ Brown Connected iOS 🍎 Help me balance 3627 73 ▼ · · Tre Paulding Connected iOS 🍎 Perform better 3536 75 ▲ · · Latief White Connected iOS 🍎 Help me balance 3136 75 ▲ · · Clemson Edomwonyin Connected iOS Help me balance 6 — — · · Panagiotis Pagonis Connected iOS Perform better 1 — — · · David Simonovic Connected iOS Perform better 1 — — · · Adrian Petkovic Connected iOS Help me balance 1 — — · · Zack Duffy Connected iOS Perform better 1 — — · · Maxwell Davis Connected iOS Feel less stress 1 — — · · Dillon Tingler Connected iOS Focus my energy 1 — — · ·
RICEBB	15	14	93%	0%	— no deep signal yet	18037	HEALTHY
15 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Melo Adkins Connected iOS 🍎 Perform better 6671 — — · · Cameron Carroll Connected iOS 🍎 Perform better 3814 — — · · Kaiden Myers Connected iOS 🍎 Feel less stress 3630 — — · · Boden Howell Connected iOS 🍎 Help me balance 1963 — — · · Jacob Dar Connected iOS 🍎 Perform better 1126 — — · · Dallas Hobbs Connected iOS 🍎 Help me balance 825 — — · · Jimmy Oladokun Connected iOS Help me balance 1 — — · · Rohan Amin Connected iOS Feel less stress 1 — — · · Evan Cochran Connected iOS Feel less stress 1 — — · · Eternity Eguagie Connected iOS Perform better 1 — — · · Alex Leeth Connected iOS Perform better 1 — — · · Jarne Bohari Elouna Eyenga Connected iOS Perform better 1 — — · · Zalán Flasár Connected iOS Feel less stress 1 — — · · Jaxson Thompson Connected iOS Feel less stress 1 — — · · Tristan Vukotic Not connected iOS Feel less stress 0 — — · ·
DEPAULBB	18	17	94%	0%	9% 1 of 11	11145	HEALTHY
18 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Kruz McClure Connected iOS 🍎 Focus my energy 2459 74 ▲ · · Jonas Johnson Connected iOS 🍎 Focus my energy 2423 67 ▼ · · Magoon Gwath Connected iOS 🍎 Perform better 1144 73 ▲ · · Josh Bryan Connected iOS 🍎 Help me balance 1068 70 ▲ · · Noah Smith Connected iOS 🍎 Perform better 913 82 ▲ · · Theo Pierre-justin Connected iOS 🍎 Perform better 768 75 — · · Koree Cotton Connected iOS 🍎 Perform better 605 65 — · · mason lockett iv Connected iOS 🍎 Focus my energy 527 66 — · · Ade Popoola Connected iOS 🍎 Perform better 409 65 — · · Nate Kasher Connected iOS 🍎 Perform better 382 67 — · · Andrew Jensen Connected iOS Perform better 206 — — · · LaMont McIntosh Connected iOS 🍎 Focus my energy 148 100 ▲ · · Noah Meeusen Connected iOS Perform better 80 — — · · Amsal Delalic Connected iOS Help me balance 9 — — · · Brett Sible Connected iOS Focus my energy 2 — — · · fabian Flores Moreno Connected iOS Focus my energy 1 — — · · (unnamed) Connected iOS Feel less stress 1 — — · · Wilson Jacques Not connected iOS — Feel less stress 0 — — · ·
LIPSCOMBBB	9	9	100%	0%	33% 1 of 3	9337	HEALTHY
9 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Josh Scott Connected iOS 🍎 Feel less stress 3514 67 ▼ · · Zion Wells Connected iOS 🍎 Focus my energy 2918 72 ▼ · · Luke Jack Connected iOS 🍎 Feel less stress 1608 66 ▼ · · Sawyer Dotson Connected iOS Feel less stress 749 — — · · Kellen Quinn Connected iOS Focus my energy 432 — — · · Hendrix Loughridge Connected iOS Perform better 86 — — · · Kennedy Okpara Connected iOS Perform better 27 — — · · hugo tidare Connected iOS Perform better 2 — — · · Devyn Martin Connected iOS Feel less stress 1 — — · ·
Welcome26	2	2	100%	0%	— no deep signal yet	2429	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Todd Wilson Connected iOS 🍎 Perform better 1759 — — · · Caleb Baldree Connected iOS Feel less stress 670 — — · ·
AACC2025	5	3	60%	0%	100% 1 of 1	1576	OK
5 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Margo Farwell Connected — 🍎 Focus my energy 1396 — — · · Lisa Bowker Connected iOS 🍎 Feel less stress 151 — — · · Denise Dowd Connected iOS 🍎 Focus my energy 29 61 — · · (unnamed) Not connected — — 0 — — · · Paul Miller Not connected Android Feel less stress 0 — — · ·
GCU	3	2	67%	0%	— no deep signal yet	372	OK
3 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ hailey martin Connected iOS Focus my energy 286 — — · · Luke Stoffel Connected iOS Feel less stress 86 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTennis	2	2	100%	0%	— no deep signal yet	238	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Hephzibah Oluwadare Connected iOS Perform better 126 — — · · Alessia Cau Connected iOS Perform better 112 — — · ·
Wrestling25	2	1	50%	0%	— no deep signal yet	91	OK
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Zachariah Foley Connected Android Perform better 91 — — · · (unnamed) Not connected iOS — 0 — — · ·
OSUTrack	2	2	100%	0%	— no deep signal yet	2	HEALTHY
2 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Tatum Lynn Connected — Perform better 1 — — · · Laila Hackett Connected iOS Focus my energy 1 — — · ·
STRIKE	1	1	100%	0%	— no deep signal yet	1	HEALTHY
1 members Name Status OS 🎵 Mindset Plays Score Δ 📊 ▶ Joseph Hassell Connected iOS Perform better 1 — — · ·

⚠️ Concentration Risk

coacho accounts for 35.2% of B2B. Expand pipeline beyond anchor org.

🎵 Music Pulse

Anthem artists & songs · 10+ plays · as of latest snapshot

Top Artists

College Athletes · 140 deep-signal

1

Morgan Wallen

4 athletes · 3 anthem songs · 3 programs

2

YoungBoy Never Broke Again

4 athletes · 4 anthem songs · 2 programs

3

Noah Kahan

3 athletes · 3 anthem songs · 2 programs

Consumers · 681 deep-signal

1

Don Toliver

2 users · 2 anthem songs

2

Jack Harlow

2 users · 1 anthem song

3

3 Doors Down

1 user · 1 anthem song

Top Anthems

College Athletes

1

Freestyle

Lil Baby

2 athletes · 2 programs

2

Last Thing You Need

Morgan Wallen

2 athletes · 1 program

3

1-800-273-8255 (feat. Alessia Cara & Khalid)

Logic

1 athlete · 1 program

Consumers

1

Tyler Herro

Jack Harlow

2 users

2

5X

Don Toliver

1 user

3

Add Up My Love

Clairo

1 user

First Track Match

College Athletes

2 of 68

3% · current Anthem matches the first track CHRP analyzed

Consumers

6 of 97

6% · current Anthem matches the first track CHRP analyzed

Rankings count unique users, not plays. play_count shown elsewhere is the user's total music library, not plays of their Anthem. B2B and B2C populations are separate and cannot be merged. Rankings describe this snapshot only — artist leadership requires repeated presence across weekly snapshots.